We’ve taken to time to compile all the sustainable and ethical beauty brands in one convenient location. One list (not ring) to rule them all, so to speak. Image by Fat And The Moon #ethicalbeautybrands #sustainablebeautybrands #ethicalbeauty #sustainablebeauty #sustainablejungle
Image by Fat And The Moon
We’ve taken to time to compile all the sustainable and ethical beauty brands in one convenient location. One list (not ring) to rule them all, so to speak. Image by Meow Meow Tweet #ethicalbeautybrands #sustainablebeautybrands #ethicalbeauty #sustainablebeauty #sustainablejungle
Image by Meow Meow Tweet
We’ve taken to time to compile all the sustainable and ethical beauty brands in one convenient location. One list (not ring) to rule them all, so to speak. Image by Elate Cosmetics #ethicalbeautybrands #sustainablebeautybrands #ethicalbeauty #sustainablebeauty #sustainablejungle
Image by Elate Cosmetics

Ethical & Sustainable Beauty Brands: The Master List

Ah, the master-list…

Over the last few years we’ve kept a running tally of the most sustainable skincare and eco friendly beauty brands. That is, according to our specific sustainable and ethical beauty criteria – which you can read all about at the bottom of the list.

Now we’ve taken to time to to compile all these gems in one convenient location. One list (not ring) to rule them all, so to speak.

We’re adding to this list all the time but if there’s a specific type of product that you can’t find any good options for – let us know and we’ll see if we can source some stellar ethical beauty brands for you. 

We hope this is a helpful resource for choosing brands and products that are the best for you, animals and the environment. 

Oh and just so you know what the color next to each criteria means –  see below. 

*This post contains affiliate links

Navigating Sustainable Beauty

Green means that the brand fully meets our criteria

Orange means that the brand meets our criteria, in part

Grey means the brand did not respond to us

Red means that the brand does not meet our criteria


A  |  B  |  C  |  D  |  E  |  F  |  G  |  H  |  I  |  J  |  K  |  L  |  M  |  N  |  O  |  P  |  Q  |  R  |  S  |  T  |  U V  |  W  |  X  |  Y  |  Z  |  1,2,3…


acure organics sustainable jungle

Available:  iHerb  |  Amazon  |  Nourished Life 

alima pure sustainable jungle

Available: Alima Pure


Available: Bésame

*Not all products are vegan

Ben and Anna Zero Waste deodorant Sustainable Jungle

Available: Amazon  |  Love Lula (UK)  |  Ecco-Verde (EU) 

*Ben & Anna use RSPO certified palm oil

Beeyou Organics Sustainable Jungle

Available: Etsy

Available: Love Lula  


Available: Booda

Available: Etsy


Cassie Organics Available: Etsy

Available: Sephora   

conscious skincare vegan shampoo sustainable jungle

Available: Etsy

More to ‘Cs’ to come… 


Dab Herb Makeup - Zero Waste Beauty SUSTAINABLE JUNGLE

Available: Etsy


Available: Amazon   

Dirty Hippie Cosmetics Sustainable Jungle

Available: Etsy

*One of Dirty Hippie’s suppliers no longer guarantees palm oil free ingredients.


Available:  Amazon  |  Amazon UK  |  Nourished Life   

*Read more about Dr Bronner’s approach to palm oil here

More to ‘Ds’ to come…



Available: Nourished Life (AU) 

Elate Cosmetics Make-up

Available: EarthHero    


Available:  Etsy

*Not all ES products are vegan, though they can make vegan substitutes upon request.

More to ‘Es’ to come…



Available:  EarthHero 


Available:  Amazon  |   Ethical Superstore 



Available:  EarthHero 

*Georganics use RSPO certified palm kernel oil in some of their products

good juju herbal sustainable jungle

Available: Etsy 


Available:  Amazon 

*A few of Green Beaver’s products contain honey or beeswax

More to ‘Gs’ to come…


Katie Mae sustainable jungle

Available:  Etsy

*Not all Katie Mae’s products are strictly vegan as some contain beeswax

More to ‘Ks’ to come…


Available: Amazon

More to ‘Ls’ to come… 



Available: EarthHero


Available: Etsy 


Available: EcoRoots 



Available: Amazon    

More to ‘Os’ to come…



Available: LoveLula  |  Amazon 


Available: EarthHero  

Available: Etsy

More to ‘Ps’ to come…



Available: iHerb

Rainwater Botanicals Zero Waste Sustainable Jungle

Available: Etsy

River Organics

Available: Etsy


Available: Etsy

Available: Etsy

More to ‘S’s’ to come…


Available:  Etsy


Available: Etsy

More to ‘V’s’ to come…


More to ‘W’s’ to come…



Available: Amazon  |   Nourished Life (AU)  

More to ‘Y’s’ to come… 


More to ‘Zs’ to come… 


100% pure sustainable jungle

Available: 100% Pure 

More to ‘1,2,3…’s’ to come… 

Finding Eco Friendly Beauty Brands

If you’ve read some of our other sustainable ethical beauty brand guides, you’ll notice some of our brand favorites who will undoubtedly be making another appearance here because they’re great.

But how do we find the best sustainable and eco friendly beauty brands? We’re glad you asked!

We use our sustainable personal care criteria as a guide.

For new readers, that means we look for brands and products that are:

Yup, it takes us quite a bit of time to find these eco friendly makeup and skin care brands that meet all (or most) of our criteria.

It’s also important to know that we are not a certification body nor are we auditors. We have taken the approach that trusts the brand in question to tell us the truth and assume the most important metric is progress and awareness, not perfection.

If you know that any of the ethical claims below are not true, please let us know in the comments below. 


Beauty should always be ethical and sustainable. But it’s often not so black and white.

While the increased demand for eco friendly beauty products is a great shift towards conscious consumerism it comes with its own pitfalls – discerning legitimate brands from greenwashing.

So feel free to refer to this list in support of brands that are doing better for you, our animal friends and the environment.

We’ve taken to time to compile all the sustainable and ethical beauty brands in one convenient location. One list (not ring) to rule them all, so to speak. Image by Meow Meow Tweet #ethicalbeautybrands #sustainablebeautybrands #ethicalbeauty #sustainablebeauty #sustainablejungle

19 thoughts on “Ethical & Sustainable Beauty Brands: The Master List”

  1. Hi there! I’ve been looking to get some tubing mascara and was looking at Thrive Causemetics… I was wondering what you think of them sustainability-wise?

    • Hi Ally, I’m sorry we haven’t done a deep dive on them yet. Thanks for telling us about them though. If helpful we have an article on zero waste mascara here .

  2. Green & Frugal should be on this list! They are a Canadian brand that makes green bodycare affordable and the quality is amazing. Products are actually natural!

  3. Wow, this was so helpful! My goal in 2022 is to learn more about sustainability and only purchase from companies that make sustainable efforts and ethical sourcing. Thank you for this list!

  4. Hello!

    Wow, super informative blogs and great listing such a cool idea – so thank you guys! If you’re still taking submissions, I would add The Solid Bar Company. They are a female founded/owned/run skincare business from near Oxford, UK.

    They have cruelty free, 100% vegan, non-toxic, 100% palm oil free, plastic free, zero waste, ethical sourcing, biodegradable packaging so would be good to include if you have the time!


    Michelle x

  5. Hello!

    Just came across this list. This is such a great project! If you’re still taking submissions, I would add ILERA Apothecary. They are a Black-owned skincare business from Detroit. They are working towards intentional packaging, but their products are definitely trustworthy and ethically sourced 🙂

  6. Hi Joy,

    I would add Shea Botanics (sheabotanics.com). They are a new brand who are striving to tick all the boxes for clean beauty, being ethical, sustainable and eco-friendly.

  7. Oh my gosh I have a really great brand you need to add that meets all your criteria! Check out seawitchbotanicals.com!! They’re a B-corp, working towards zero waste, all vegan, no synthetics, no plastics, ethical sourcing, and even all their shipping packaging is recyclable OR TOTALLY COMPOSTABLE. I’d love to see them represented here.


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