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About us
We share sustainability focused ideas, tips, tricks, products, brands and stories about people & organizations living meaningfully to better our planet.
What does it actually mean to live more sustainably? What can we (as regular people) do to make an impact (however small)? Our guides can help with these questions (and more!)
We rate and review brands across fashion, beauty, home, and more — using a transparent, rigorous assessment process that benchmarks sustainability performance within each industry. Our goal is to spotlight those making real progress while helping you cut through greenwashing. You’ll also find practical tips and low-impact ideas for living more sustainably, every day.
Delicate Daisys Botanical Beauty scores 68% overall and, at the time of writing, is our joint top-rated brand in the Beauty & Personal Care category. Learn more about our scoring here.
Beauty
Delicate Daisys Botanical Beauty
Delicate Daisys offers plant-based, cruelty-free skincare products crafted in small batches. The woman- and minority-owned brand is committed to non-toxic ingredients, prioritizing ethical sourcing, and formulating gentle yet effective products.
Oway scores 68% overall, and, at the time of writing, is our top-rated brand in the Beauty & Personal Care category. Learn more about our scoring here.
Beauty
Oway
Oway is an Italian haircare and skincare brand that combines biodynamic agriculture with high-performing, plant-based formulas. Its holistic approach to sustainability spans homegrown ingredient sourcing, packaging, and ethical production.
At the time of writing, PlushBeds is our top rated brand in the Mattress category.
Mattresses
PlushBeds
USA-based PlushBeds is a pioneer in providing mattresses and bedding made predominantly from natural and organic materials like organic latex, cotton, and wool. The brand also sells vegan mattresses, all made locally in the USA.
Plaine Products scores 68% overall and, at the time of writing, is our top-rated brand in the Beauty & Personal Care category. Find out more about how we score here.
Personal Care
Plaine Products
Women-owned Plaine Products is a Certified B Corp offering vegan, cruelty-free, refillable personal care products made with clean, fully biodegradable ingredients suitable for all hair and skin types.