9 Organic & Natural Face Serums Going Face To Face With Toxins
We may be searching for the perfect natural face serum to deliver a youthful glow, but we weren’t born yesterday.
With hundreds of beauty brands toting anti-aging properties, active ingredients, and the cure for troubled skin, greenwashing is just as prevalent in the beauty world as it is in cleaning products.
A $100 billion dollar industry, the beauty world doesn’t legally define terms such as “sustainable, renewable, and synthetic,” creating confusion (and fine lines and wrinkles!) for those of us searching for a truly, eco-friendly beauty option.
Worse than clogged pores are clogged landfills, with an estimated 20-40% of beauty products ending up as waste.
Many brands opt for personalized, made-on-the-spot beauty products that consider your skin tone, skin texture, and all skin types to reduce generic ingredients that go to waste after determining they don’t suit your sensitive skin.
Simplify finding the best organic serum for your face by shopping brands that have sustainability at their core, operate using transparent practices, and make your skin concerns their top priority.
So what are some natural face serums with some safe skin in the game?
Everything we recommend to you on Sustainable Jungle is independently researched and we ask all brands to confirm their claims. To avoid waste, we test products on an as needed basis. This post contains affiliate links. If you buy something through our links, we may earn a small commission. Learn more about why we do this here.
Say No To Toxins With These Natural Facial Serums
Little Seed Farm recognizes sustainable practices are not only showcasing good morals but good business. By stewarding the land, using and producing small-batch products and low-waste shipping options, we love a brand that shows up from seed to shipping for the planet.
Making it possible to bee you with natural serum for glowing skin, Bee You Organics gives back to their local communities, supports marginalized groups, and sources only fair trade natural face serum ingredients.
Want a natural serum for glowing skin that supports inclusivity and animal rights?
Meow Meow Tweet is a purrrr-fect example of brand building from the ground up, stacking sustainable bricks along the way. Their greatest competition is themselves the year before since they’re always striving to be better.
For more on what it means to make the best clean face serum, gently massage your way to the bottom for a summary of our better beauty criteria.
1. Moonrise Creek
Moonrise Creek’s Organic Vitamin C Face Serum
Not all skincare companies are the same—and neither is our skin.
Moonrise Creek‘s hydrating serum line leaves no skin type behind.
Their Brilliance organic Vitamin C serum for faces contains rosehip oil, aloe leaf, and essential fatty acids to create a hydrating formula that’s packed with plant-based ingredients.
Or, if you’re looking for the best natural skin care for aging skin, their Evolve hyaluronic acid serum is designed to reduce fine lines and wrinkles, combined with the soothing power of rose, rosemary and citrus hydrosol and aloe vera.
No matter which of their organic serums you choose, you’re getting an all-natural formula that’s vegan and cruelty-free.
About Moonrise Creek
With nearly 10 years of coming face to (healthy) face with sustainably sourced natural ingredients that soothe the skin on a cellular level, Moonrise Creek is a family-owned, earth-conscious brand.
Don’t confuse their small size for a small reach. Each month, their popularity on Etsy grows, as do the number of 5-star reviews.
2. Conscious Skincare
Conscious Skincare’s All-Natural Face Serums UK
Wonder not what it takes to become a conscious consumer; Conscious Skincare takes the guesswork out of your skin care routine with three simple, yet highly effective natural serums for the faces.
If you need an organic face serum for oily skin, try the Neutralize serum, rich in organic, cold pressed, and non-comedogenic hemp, castor, and rosehip seed oils.
Organic hemp oil in particular is a ‘dry’ and rebalancing oil, making it perfect for use on oily skin and large pores.
Vegan and PETA-approved, plus stamped with the Leaping Bunny logo, this natural serum toes the line in a conscious consumer’s cart.
Whether you’re looking to reduce fine lines, shed dead skin cells, or keep your skin hydrated, they offer the most affordable natural face serum money can buy.
About Conscious Skincare
Born out of personal necessity, Welsh brand Conscious Skincare was developed to ensure the highest quality ingredients, skincare and hydrating serums that don’t irritate the skin (or the planet).
Striving for little waste, their glass bottles are reusable and recyclable. The company continues to develop eco-friendly packaging, switching out plastic for glass and aluminum bottles at every opportunity. The only plastic in their packaging is the pump tops.
Conscious Skincare donates to animal-based organizations, and further shows they support our furry friends with PETA, Leaping Bunny, and Vegetarian Society certifications.
3. Little Seed Farm
*Note: While their organic serums are palm oil free, their lotions and soaps contain palm oil.
Little Seed Farm’s Organic Skin Serum
Not only is this powerful facial serum natural, but it’s specifically composed of essential fatty acids and phytochemicals that protect your skin against sun and blue light damage while promoting skin elasticity.
Jojoba seed oil is joined by rosehip oil, carrot seed oil, calendula, and comfrey (to name a few).
Their other natural serum for skin is the Organic Vitamin E Elasticity Serum. The benefits of vitamin E are capital E for Endless, reducing the appearance of scars, and lessening the appearance of wrinkles and dark spots.
Little Seed Farm’s serums hop ahead with the Leaping Bunny stamp of approval.
About Little Seed Farm
This family-owned business out of rural Tennessee may be off the beaten path, but its sustainability practices and goals are not.
Goats (for soaps) roaming 84 acres are entirely grass-fed, managed in a natural, biodiverse environment—and they aren’t the only natural power on this self-sufficient homestead.
Run exclusively on solar power, this farm uses sun exposure while providing products to keep it off our skin.
All ingredients are sourced from local or global organic suppliers that uphold their ethics and sustainability commitments.
Their packaging peanuts won’t hang around long after your serum is used up, these sorghum peanuts are 100% biodegradable.
They have multiple sales throughout the year that donate proceeds directly to different charities, and they donate to hundreds of other various businesses throughout the year for auctions and giveaways.
4. Bee You Organics
*Note: Some products use beeswax or emu oil.
Bee You Organics’ Natural Face Serums For Sensitive Skin
Does uneven skin tone have a bee in your bonnet?
Take a peek in the Bee You Organics hive to see which serum suits you best.
They’re a one-stop shop for natural face serums for dry skin, acne-prone skin, or even scarred skin.
If you’re hoping to restore your youthful complexion while erasing fine lines and wrinkles, the Pro Aging Serum is packed with a plethora of seed oils like jojoba seed oil, borage, pumpkin, cedarwood, and bergamot. Combining these (and several others) oils and natural ingredients supports any bad-BEE with aging skin.
About Bee You Organics
Nestled in the PNW, Bee You creates natural serums that won’t leave your skin clogged and heavy.
This is a true start-from-scratch (literally) company; when founder Larissa suffered scarring to her face after an accident in her teens. In search of the perfect healing serum and skincare, Bee You was built slowly (and right), offering low-waste packaging and organic ingredients with a focus on local communities and clubs.
Bee You Organics is cruelty-free, and products are developed using only fair trade ingredients to nourish your skin and nurture the planet.
While some products do contain beeswax (in case the name didn’t give it away), they support sustainable beekeeping and bee research through a local university.
5. Andrea’s Organic Market
*Note: While their organic facial serum is vegan, other products contain beeswax.
Andrea’s Organic Market’s Organic Face Oil Serum
Calling all skin types!
Whether you need the best natural serums for face, hair, lips, body, or something specialized like warts, Andrea’s Organic Market delivers.
Their Organic Acne Serum targets skin at a cellular level. Packed with certified organic ingredients like herb-infused grapeseed oil and almond seed oil, this nourishing organic face serum is not intimidated by problematic skin that needs a boost.
Healthy, cruelty-free skin is just a drop away with Andrea’s Organic Market, providing instant hydration without leaving your pores gasping for air.
About Andrea’s Organic Market
Oklahoma, known for it’s beautiful nature, rings true to this brand’s goals and sustainability focus, so it’s only natural all products are handmade there but founder Andrea herself.
Andrea’s Organic Market is a small business making big, earth-conscious waves using only the best natural ingredients and zero waste packaging for over 50 sustainable skincare and haircare products—in addition to things like loose-leaf tea.
6. Activist Skincare
Activist Skincare’s Natural Facial Serum
With a name like Activist, it’s easy to assume this company takes positive change seriously, and we know not all serums are made with the same amount of care—but let’s vitamin C what they have to offer.
Activist’s Active Hydration Serum combines vitamin C with hyaluronic acid for this cruelty-free, vegan serum that’s said to brighten dark spots, and reduce fine lines and wrinkles, making it their best natural serum for aging skin.
Other options include the soothing Calming Force and moisture-sealing Precious Oils.
All three natural skin serums are free of harsh chemicals and mineral oil and come in frosted glass bottles.
About Activist Skincare
With thoughtful packaging and a commitment to their local communities, Activist chooses like-minded suppliers and community projects that evoke change.
While their serums come in glass bottles, other products—like their natural makeup remover—come packaged in low-impact refill packets that are unbreakable and much lighter to ship than glass.
After squeezing them into another container, they’re recyclable through Terracycle.
Joining the ranks with other eco-conscious brands, Activist is a member of 1% For The Planet that raises a fist for environmental law and land reclamation for Indigenous people. Overall, however, they donate 5% of revenue to groups like Rainforest Trust.
7. Meow Meow Tweet
Meow Meow Tweet’s Natural Face Serums For Breakouts
Finding the best natural face serum that’s sustainable, from seed oils to sales, to sustainable packaging, can be a big ask, Meow Meow Tweet covers all the basics and beyond with their entire brand ethos.
Their Spot Serum is no exception.
This roll-on natural face oil is made of eucalyptus, peppermint, cajeput, thyme, and clove suspended in jojoba oil to nourish skin while healing blemishes on even the most acne-prone skin types.
About Meow Meow Tweet
Sensitive skin and sustainable practices combine to form Meow Meow Tweet, this company creates vegan and cruelty-free cosmetics, skin, and haircare by working with transparent suppliers that use regenerative agriculture practices.
This Certified B Corp takes employee rights (and perks!) seriously, fostering a diverse community with a focus and attention on their health.
Meow Meow Tweet’s Microfactory in sunny California aims to reduce garbage waste by 15% annually, offset utilities using wind power, and give back to local BIPOC and queer-led organizations that align with their values.
Ethique’s Organic Face Serum For Dry Skin
Ethique‘s one-of-a-kind Saving Face solid face serum, to be applied after moisturizer to keep your skin hydrated while delivering youthful-looking skin in a beauty stick.
Luminous skin is possible for every skin tone and types, thanks to kokum butter, cupuacu butter, and rosehip oil that helps skin retain moisture without turning it greasy.
The full-size serum comes in a compostable cardboard tube, but it’s also available in a mini bar perfect for popping in your vegan handbag and treating on the go.
Unsure if this beauty stick will reduce your bank account without reducing the signs of aging for you?
Try Ethique’s products with a full refund guarantee.
The sensitive skin, of Mother Nature, that is, is a top priority for the team at Ethique.
Plastic-free and climate-positive, Ethique searches the high seas (literally, with carbon-reduced sea freight, as opposed to air) for the next best option in sustainability.
Fair trade is the minimum at Ethique, their relationships are managed personally through direct trade to help foster a greater understanding and guarantee workers are being paid a fair amount for their product.
Certified Cruelty-free and Vegan is a no-brainer for this Leaping Bunny-certified brand; they take a hard line (while reducing fine lines) on animal testing or animal products in general.
They also donate 2% of profits or 20% of revenue to charity.
9. One Love Organics
*Note: One Love Organics uses beeswax in some products. Their palm oil is RSPO-certified.
One Love Organics’ Best Natural Anti-Aging Serum
We love it when choosing a hydrating serum doesn’t mean we have to choose only “one love”.
One Love Organics‘s range has options for sagging skin, anti-aging, fine lines, and every skin tone and type.
Don’t sleep on the healing effects of aloe, organic aloe vera leaf juice cools signs of aging while you catch some zzz’s with their best night time serum.
Their Botanical A Bio-Retinol organic retinol serum for faces combines lactic acid, phytic acid, and plant-derived salicylic acid to resurface the skin while restoring radiance gently.
In the AM, their Love + Rose Hydrating Serum made with hyaluronic acid, reduces the appearance of fine lines and wrinkles while smoothing your skin’s texture.
This unique organic anti-aging serum has an anti-blue light component, shielding skin from environmental stressors and free radical damage.
That’s just the first layer of skin when it comes to their natural serums, all of which come packaged in reusable glass bottles.
About One Love Organics
One Love Organic doesn’t stop at ensuring healthy collagen production; they go beyond the bottle to guarantee healthy skin and a healthy planet.
Founder Suzanne LaRoux combines science and nature to craft dermatologist tested products that keep the skin at an optimal pH–making theirs the best organic face serum for sensitive skin.
This Green America-certified Gold sustainable beauty brand creates small-batch skincare using Leaping Bunny and Ecocert-certified organic (51%) or natural (99.8%) ingredients in their Georgia factory.
Palm oil is used in some of OLO’s products but is RSPO-certified.
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How We Chose The Best Organic Face Serums
With many face serums boasting fine line-reducing hyaluronic acid, anti-aging guarantees, or “non-toxic” vitamin c serum, wading through the muddy waters of the cosmetic world can be daunting.
Several easily disguised skin and health hazards, such as aluminum, DEA, synthetic fragrances, phthalates, and PEG to name a few, wreak havoc on our respiratory, immune, and endocrine systems toted as “natural” or “eco-friendly” with green-washing, daily, in our skincare routine.
We seek ethical and sustainable beauty brands that strive for a deeper connection to the planet by making natural serums for faces we’re confident in putting on our very porous, very sensitive skin types.
- Non-toxic: Finding the perfect featherweight face serum may boil down to the perfect organic ingredients if you’ve ever struggled with troubled skin.In the search for unclogged pores, we unclogged and narrowed down each brand’s ingredient list to ensure it was non-toxic.
- Cruelty-free: PETA and Leaping Bunny certifications help ensure preventing premature aging doesn’t cause the premature death of vulnerable animals.
- Vegan: We chose brands that had mostly vegan or sustainably sourced and ethically handled non-vegan sources.
- Palm oil free: Or from RSPO-certified palm oil sources.
- Ethical ingredient sourcing: Fair Trade certified or Direct Trade practices ensure the final product has healthy origins.
- Thoughtful packaging: From bottling to shipping, we look for brands that take packaging waste as seriously as collagen production, ideally with zero waste packaging, but recyclable at the very least.
Final Thoughts On The Best Natural Face Serums
Did you make it to the bottom of the list, and you’re still wondering: what is the best natural face serum?
The majority of us want a healthy, youthful appearance free of dead skin cells and dark spots—both on our skin and in a brand’s sustainability practices.
For some, vitamin C, vitamin E, and hyaluronic acid may do the trick. For others, lactic acid and ferulic acid may do the trick to eliminate fine lines and wrinkles.
Whatever your skin woe, it’s best to be in the know when it comes to a product you’re about to slather on your body’s largest organ.
Many of the brands have experts waiting to answer your skincare question and recommend which age-fighting or shine-boosting serum may best fit you.
Pick a friend (not a pimple) and share this running list of the best natural face oils produced and backed by transparent brands with eco-friendly practices that are more than just skin-deep.