Delicate Daisys Botanical Beauty is a woman- and minority-owned skincare brand dedicated to small-batch production, clean ingredients, and ethical sourcing. Its products are formulated with 100% plant-based, non-toxic ingredients. Every formula is vegan and cruelty-free—certified or verified by Leaping Bunny, Cruelty-Free Kitty, and PETA.

While formalized policies and reporting are still in development, the brand’s commitment to transparency, sustainability, and product quality has earned it strong customer loyalty and growing recognition in the clean beauty space. At the time of writing, Delicate Daisys ranks as the joint top-rated brand in our Beauty & Personal Care category.

About Delicate Daisys

Delicate Daisys Botanical Beauty was founded in 2021 by Cynthia Fortes in response to a deeply personal experience: her beloved miniature dachshund, Daisy, developed kidney failure after using products with hidden toxins. Determined to create truly clean skincare, Cynthia began formulating her own plant-based formulas to support Daisy’s health.

That heartfelt mission gave rise to a full line of clean, botanical products designed for all skin types and tones. Since its inception, the brand has remained rooted in transparency, compassion, and quality.

Product Categories
BeautyHaircarePersonal CareSkincare
Attributes
Cruelty-free
Products are not test on animals at any stage in their production.
Ethical Sourcing
Raw materials have been sourced ethically with people and planet in mind.
Minority Owned
Brand is owned by Black, Indigenous, and/or people of color.
Non-toxic
All products are made with ingredients or materials that are currently considered non-toxic
Organic
Products are made from organic materials.
Palm Oil Free
Products contain no palm oil or palm oil derivatives.
Small business
This brand is a small business run by less than 15 people
Sustainable Materials or Ingredients
Either all or most products are made with sustainable materials or ingredients.
Thoughtful packaging
Product packaging has been designed and created with the end of life outcome in mind and can be easily recycled or composted.
Vegan
This brand does not use any animal products or by-products in their products
Woman Owned
This brand is owned by a woman or a group of women.
Certifications / Memberships
Leaping Bunny
Leaping Bunny
The Leaping Bunny certification, managed by the Coalition for Consumer Information on Cosmetics (CCIC), is the globally recognized gold standard for cruelty-free products. It ensures that neither a company’s finished products nor their ingredients are tested on animals at any stage of development. Brands must also agree to independent audits and supplier monitoring, guaranteeing genuine cruelty-free commitment across their entire supply chain.
MBE
MBE
The Minority Business Enterprise (MBE) certification recognizes businesses that are at least 51% owned, operated, and controlled by one or more minority individuals. Issued by organizations like the National Minority Supplier Development Council (NMSDC) in the U.S., the certification helps connect minority-owned businesses with corporate and government contracting opportunities.
PETA
PETA
The PETA-Approved Vegan certification verifies that a brand’s certified products are completely free from animal-derived materials and that no animal testing is conducted at any stage of production. Managed by People for the Ethical Treatment of Animals (PETA), the label helps consumers easily identify fashion, beauty, and lifestyle products that align with a fully vegan and cruelty-free standard.
WBENC
WBENC
The Women’s Business Enterprise (WBE) certification, issued by the Women’s Business Enterprise National Council (WBENC), verifies that a business is at least 51% owned, operated, and controlled by one or more women. It’s one of the most widely recognized certifications for women-owned businesses in the U.S.
Location

United States

Pricing

$$$$$

Ships from
United States
Ships to
Worldwide

Rating Summary

Nature & Animals

All of Delicate Daisys Botanical Beauty’s products are made with 100% plant-based, and non-GMO ingredients. Many ingredients are organic. Delicate Daisys does not use any synthetic preservatives, artificial dyes, or artificial fragrances. Delicate Daisys is certified cruelty-free and vegan by Leaping Bunny and PETA.

Most formulations are waterless or low-water, helping to reduce overall water consumption. The brand’s EU-based production partners adhere to strict EU environmental standards related to water and waste management, although no formal targets or tracking mechanisms are currently in place.

The brand uses no palm oil or derivatives and carefully selects low-deforestation-risk ingredients from ethical suppliers. Formulas are developed in collaboration with a small laboratory based on an organic rose farm in Bulgaria that uses regenerative farming practices.

Most products are packaged in BPA-free recycled plastic to reduce shipping weight, with glass used for certain formulas to protect product integrity. Shipping materials are made from FSC-certified recycled paper. Packaging materials are reused, and single-use materials are avoided where possible. Formal waste tracking or reduction targets are not yet in place. The brand’s small-batch production model helps avoid overproduction, and any unsellable products are donated.

Energy use and carbon emissions are reduced through small-batch, low-waste production, regional material sourcing, energy-efficient equipment, LED lighting, and hybrid work-from-home operations. Their manufacturing partner uses renewable energy. No formal tracking or emissions targets are in place as yet.

Score for Nature & Animals: 67%. Learn more about our scoring here.

Communities & Wellbeing

Delicate Daisys Botanical Beauty cultivates a positive and inclusive workplace culture, offering benefits that exceed the legal minimum, including fair wages, paid time off, flexible working arrangements, wellness days, and hybrid work-from-home options.

The brand is woman-owned and minority-owned, with a diverse leadership team that includes women of color and individuals from diverse backgrounds. Its skincare line is formulated to be inclusive, catering to all skin types and tones.

Manufacturing takes place in a small lab in Varna, Bulgaria, which complies with stringent EU labor laws that prohibit child labor, forced labor, and unsafe working conditions. Although Delicate Daisys does not yet publish a formal code of conduct, it maintains clear agreements with its manufacturing partners that set expectations for ethical labor practices and fair treatment. Founder Cynthia works directly with the lab, to ensure product quality, transparency, and alignment of values.

All products are made with natural, non-toxic ingredients that are designed for consumer safety. Every ingredient undergoes a safety and quality review supported by Material Safety Data Sheets (MSDS). Each finished formula includes a Product Information File (PIF), which contains a Cosmetic Product Safety Report (CPSR), microbiological analyses, and stability testing in accordance with EU cosmetic regulations. There is a privacy policy in place.

Delicate Daisys prioritizes partnerships with small, artisan, and women-owned businesses, like boutique designers, marketers, and production teams (many local to the EU and some in the US), and avoids mass-production suppliers.

Score for Communities & Wellbeing: 73%. Learn more about our scoring here.

Values & Governance

Delicate Daisys Botanical Beauty is a small, independently owned brand run by a team of 10 direct employees. The company shares information about its sustainability practices on its website although it does not yet publish formal or recurring reports.

The brand has no known history of greenwashing or misleading claims. Although Delicate Daisys does not currently operate a formal charitable giving program, it donates products to individuals in need, including survivors of domestic violence and those experiencing financial hardship.

Score for Values & Governance: 58%. Learn more about our scoring here.

Product Performance

Overall, customers appreciate the gentle and nourishing nature of Delicate Daisys products, praising their effective results and feel-good ethos. Independent testing by SJ confirms the high quality and performance of the brand’s products.

Score for Product Performance: 100%. Learn more about our scoring here.

Reviews & Testing From Our Team

Image by Sustainable Jungle - Delicate Daisys Reviews - Herbal Hair Mask Probiotics
Herbal Hair Mask Probiotics

As someone who has never actually done a hair mask before, I wasn’t sure what to expect, but this herbal hair mask totally won me over with its amazing scent and how silky and shiny it left my hair for days after. The process is a tiny bit awkward—you have to shampoo first, then let the mask sit for at least five minutes before rinsing—so it’s not something I’d use every wash. But using it once a week has already noticeably improved my hair’s health and softness, especially now in the summer where I spend so much time outside in a dry climate and my hair typically dries out.

Amber McDaniel, SJ Head Of Content
Image by Sustainable Jungle - Delicate Daisys Reviews - FFirming & Toning Body Cream
Firming & Toning Body Cream

It’s a body cream—so I wasn’t expecting anything super innovative—but this one smells like a tropical vacation and actually makes my skin feel super smooth. I use it a few times a week, mostly on my hands, feet, legs, and arms which get pretty dry and battered in summer season, and I swear things are looking a little firmer (or maybe that’s the power of positive thinking?). Either way, it feels good, smells amazing, and leaves my skin feeling like I didn’t spend the entire day baking it in the sun.

Amber McDaniel, SJ Head Of Content

Review Summary From Other Customers

Pros

  • Customer reviews consistently praise the soothing and nourishing properties of Delicate Daisys body care products. Products like the Nourishing Probiotic Body Wash (Pineapple) are noted for their high-quality ingredients and for leaving skin feeling soft and refreshed.
  • Reviews also highlight the effective yet gentle action of cleansers like the Cleansing Face Milk (Bulgarian Rose).
  • The Bulgarian Rose Water Face & Body Mist, for instance, is often praised for its purity.

Cons

  • While many users enjoy the natural scents, some noted that with certain products, the fragrance fades quickly after use or that certain scents weren’t to their personal taste.
  • A few customers mentioned the products feel expensive. However, many also commented that a little goes a long way—particularly with items like the Rejuvenating Night Face Cream—making the value feel justified.

Disrupting

Top 10% of brands

Delicate Daisys Botanical Beauty scores 68% overall and, at the time of writing, is our joint top-rated brand in the Beauty & Personal Care category. Learn more about our scoring here.