Pillow fights are fun, but the toxins hiding in conventional pillows? Not so much. When choosing a pillow, you’re not just investing in better sleep, but in a healthier non-toxic home. In this article, we round up the best non-toxic pillows that are made by ethical brands who consider safety, sustainability, and comfort.
Why Choose To Support Sustainable Brands Who Make Non-Toxic Pillows?
Choosing sustainable pillows and those certified to be non-toxic is about more than just comfort — it’s a conscious choice that benefits your health, the planet, and the people who make these products. Here’s 3 great reasons to invest in a healthier pillow:
- Traditional pillows may contain synthetic foams that are treated with flame retardants, VOCs, and other harmful chemicals linked to endocrine disruption, respiratory issues, and allergies. And don’t even get us started on the microplastics that pillows made from synthetic materials will produce.
- Organic materials like GOTS-certified cotton and GOLS-certified latex are grown and processed with reduced water use, no toxic pesticides, and significantly lower environmental impact and carbon emissions.
- Brands committed to sustainability and ethical practices help drive positive change in the bedding industry. These brands prioritize fair wages, safe working conditions, and transparency, paving the way for a healthier planet and more equitable communities.
With the growing awareness of the negative impacts of cheaply made, chemically treated pillows, we have curated this list focused on brands that prioritize non-toxic certifications, sustainable materials (like organic cotton and latex), and ethical labor practices.
Our Brand Rating System evaluates brands across 22 sustainability-related criteria — including chemical management, supply chain transparency, labor practices, and environmental impact. Brands have to opt in to go through this process so look our for rated pillow brands on the list below and find other rated brands in our directory.
We independently research all featured brands, and we ask them to confirm their claims. In many cases we personally review recommended products. This post contains affiliate links which means we may earn a commission if you buy something. We explain this further in our Terms of Use.
The Best Eco-Friendly & Non-Toxic Pillows
If you’re after chemical-free pillows, Plushbeds will keep your temperature regulated and conscience clear. We tested their Goose Down Pillow, which has been a lifesaver for getting rid of neck pain. PlushBeds has been comprehensively rated by us on their sustainability credentials – find the full rating here.
Naturepedic offer standard pillows, body pillows, pillows for kids, and side sleeper pillows – all made from GOTS-certified cotton, GOTS-approved latex, and PLA batting derived from non-GMO sugarcane.
Avocado’s eco-friendly pillows are made from GOLS-certified organic latex, GOTS-certified organic kapok, buckwheat hulls, and organic wool/mohair layers. Avocado is a Certified B Corp and Climate Neutral Certified.
Index: Organic & Non-toxic Pillows
- PlushBeds Jump to brand
- Saatva Jump to brand
- Happsy Jump to brand
- Naturepedic Jump to brand
- Avocado Jump to brand
- Coyuchi Jump to brand
- Boll & Branch Jump to brand
- Sleep & Beyond Jump to brand
- Sol Organics Jump to brand
- Awara Jump to brand
PlushBeds
Ethical Sourcing
Raw materials have been sourced ethically with people and planet in mind.
Locally Made
Products are made local to the brand's headquarters.
Made To Order
Products can be made to order, thus limiting unnecessary production
Non-toxic
All products are made with ingredients or materials that are currently considered non-toxic
Organic
Products are made from organic materials.
Sustainable Materials or Ingredients
Either all or most products are made with sustainable materials or ingredients.
Arpico
CertiPUR
eco-INSTITUT
FSC®
GOLS
GOTS
Green America
Greenguard
OEKO-TEX®
Rainforest Alliance
USDA Organic
CertiPUR
The CertiPUR-US® certification applies to flexible polyurethane foam used in mattresses, pillows, and upholstered furniture. It ensures the foam is made without harmful chemicals like ozone depleters, formaldehyde, heavy metals, PBDE flame retardants, or phthalates, and that it meets strict standards for low VOC emissions.eco-INSTITUT
The eco-INSTITUT certification, issued by the independent German testing body eco-INSTITUT Germany GmbH, verifies that products meet rigorous standards for low emissions and pollutant-free materials. It’s commonly used for mattresses, furniture, flooring, and building materials, ensuring they are free from harmful chemicals like VOCs, formaldehyde, and heavy metals, and are safe for indoor air quality.FSC®
The FSC® (Forest Stewardship Council) certification ensures that wood, paper, and other forest-based materials come from responsibly managed forests that provide environmental, social, and economic benefits. Products bearing the FSC® label support biodiversity, protect the rights of forest communities and workers, and promote sustainable forestry practices.GOLS
The GOLS (Global Organic Latex Standard) certification ensures that latex products contain more than 95% certified organic raw material and meet strict environmental and social criteria throughout production. Managed by Control Union, GOLS verifies that latex is sourced from organically managed plantations without harmful chemicals and that processing facilities uphold fair labor practices and sustainable manufacturing standards.GOTS
The GOTS (Global Organic Textile Standard) certification is the world’s leading standard for organic fibers. It covers every step of production, from harvesting raw fibers to environmentally and socially responsible manufacturing, and prohibits toxic dyes, GMOs, and harmful chemicals. GOTS also enforces fair labor practices.Green America
The Green America Certified Business seal recognizes companies that meet high standards for social and environmental responsibility. Administered by Green America, the certification evaluates businesses on their commitment to fair labor, environmental sustainability, community impact, and ethical business practices.Greenguard
The GREENGUARD Certification, issued by UL Solutions, ensures that products meet strict chemical emissions limits to help reduce indoor air pollution and exposure to VOCs (volatile organic compounds). Commonly applied to furniture, mattresses, paints, and building materials, it verifies that products contribute to healthier indoor environments.OEKO-TEX®
The OEKO-TEX® Standard 100 certification ensures that every component of a textile product (threads, buttons, zippers, and fabrics) has been independently tested for harmful substances. Managed by the International Association for Research and Testing in the Field of Textile and Leather Ecology, it guarantees products are safe for human health, meeting strict global limits for chemicals such as pesticides, heavy metals, formaldehyde, and PFAS.Rainforest Alliance
The Rainforest Alliance Certified™ seal ensures that products are made according to rigorous standards for environmental, social, and economic sustainability. The certification supports biodiversity conservation, climate resilience, and fair livelihoods by promoting responsible farming, forestry, and supply chain practices.USDA Organic
The USDA Organic certification, regulated by the U.S. Department of Agriculture’s National Organic Program (NOP), verifies that products are made with ingredients grown and processed according to strict organic standards. It prohibits synthetic pesticides, fertilizers, GMOs, and harmful additives, while requiring practices that promote soil health, biodiversity, and animal welfare.Price Range: $160–$369
PlushBeds provides a range of mattresses, GOTS-certified organic cotton sheets, comforters, and more. Their variety of bed pillows come in Standard, Queen, or King sizes. If you’re a side sleeper, the Side Sleeper Memory Foam Pillow is infused with lavender and has a cutout that alleviates shoulder discomfort.
They have two GOLS-certified organic latex pillows (solid or shredded latex). PlushBeds’ organic shredded latex pillow has an organic cotton exterior, making it naturally dust mite and moisture resistant. If animal byproducts aren’t off the table (or bed), they make a wool pillow filled with non-mulesed ethical wool or RDS-certified goose down pillows for stomach sleepers.
While their memory foam pillows are CertiPUR-US®-certified with a TENCEL™ pillow protector, the foam isn’t natural latex, but synthetic.
PlushBeds operate their own third-party audited USA factory where all mattresses and pillows are produced. They’re a Sustainable Furnishings Council member and Green America certified.
PlushBeds has been rated by Sustainable Jungle. Find the full rating here.
My Personal Review of PlushBed’s Goose Down Pillow:
“Finding a pillow that supports side sleepers is no easy feat, but this one is hands down the best I’ve ever tried. I have it in the “firm” density and have found that it hits the sweet spot between plush, cloud-like comfort that hugs your head and solid support for your neck that keeps your spine in alignment. I used to wake up more often than not with a sore neck but ever since I made the switch to this pillow, I’m waking up pain-free. This pillow has been a total game changer.”
Review by Amber McDaniel, SJ’s Head of Content
See Amber’s detailed PlushBeds review
Saatva
Saatva has not been rated.
Price Range: $115–$185
As the original online mattress disruptor, Saatva has been producing the foundational elements for a sustainable bedroom for well over a decade. With Standard/Queen, and King hypoallergenic pillows in three different styles and textures, there’s a very good chance you’ll find a pillow to suit your sleeping posture.
Saatva offers a shredded latex pillow, memory foam pillow, and down alternative pillow, all featuring organic cotton in their covers. Both the latex and memory foam pillows have removable, machine-washable covers for added protection. The latex pillow’s washable fill layer also contains a microdenier fiber fill.
Their latex pillow exclusively uses natural latex that’s partially produced from the production of their Zenhaven latex mattress. The memory foam is graphite-infused and CertiPUR-US® certified.
Saatva assesses suppliers upon onboarding to ensure no human trafficking or forced labor occurs, and requires ethical certifications from their manufacturers in India (for bedding) and adherence to domestic standards for those in the USA (for all sustainable mattresses). Their pillows are manufactured in Massachusetts and meet all US ethical and labor law standards.
My Personal Review of Saatva’s Latex Pillow:
“I own Saatva’s shredded latex model and love how plush and soft it is. It also features an easily removable and washable outer case, along with an inner compartment that makes it easy to add more fill if needed. Sometimes, my neck’s firmness needs vary, so I appreciate this little detail.”
Review by Amber McDaniel, SJ’s Head of Content
Happsy
Happsy has not been rated.
Price Range: $119-$139
Most of us are sleeping on 100 pounds of petrochemicals — cue nightmares. Happsy was founded to create bedding alternatives that avoid questionable chemicals and flame retardants. Their organic latex pillow, available in standard and queen sizes, offers supportive comfort (especially for side sleepers).
The chemical-free pillow features a GOLS-certified organic latex core wrapped in boric acid-free organic cotton. It carries certifications including MADE SAFE, GreenGuard Gold, and UL Environment Formaldehyde Free.
Made in the USA, Happsy maintains a supply chain audited for compliance with International Labor Organization standards and fair wages. They are members of the Sustainable Furnishings Council and Rainforest Alliance, and certified by Green America.
Naturepedic
Naturepedic has not been rated.
Price Range: $119–$199
Naturepedic is a family-owned business that started out with mattresses, and has since blossomed into an all encompassing sleep shop. They offer standard pillows, body pillows, pillows for kids, and side sleeper pillows.
Naturepedic offers organic pillows made with GOTS-certified cotton, GOTS-approved latex, and PLA batting derived from non-GMO sugarcane. Their pillow range avoids synthetic materials such as polyurethane foam and polyester fill, focusing on non-toxic, plant-based fibers.
Their factory is fully GOTS certified organic and the brand holds numerous certifications (mostly for their mattresses) including MADE SAFE, GreenGuard Gold, PETA-Verified Vegan, Green America Certified Business, Global Organic Textile Standard (GOTS), Global Organic Latex Standard (GOLS), and the OEKO-TEX Standard 100 certification.
They provide a 30-day money-back guarantee and a 1-year warranty on their pillows.
Avocado
Carbon Neutral
Brand has been certified as Carbon Neutral.Ethical Sourcing
Raw materials have been sourced ethically with people and planet in mind.Non-toxic
All products are made with ingredients or materials that are currently considered non-toxicOrganic
Products are made from organic materials.Sustainable Materials or Ingredients
Either all or most products are made with sustainable materials or ingredients.
Zero Waste
Products are made with a low or zero waste approach where ideally no or limited waste is created throughout the production process or at the end of life.
1% for the planet
B Corp
Certified Vegan
eco-INSTITUT
EWG
FSC®
GOLS
GOTS
Green America
Greenguard
MADE SAFE®
OEKO-TEX®
PETA
RWS
The Climate Label
USDA Organic
1% for the planet
Certified Environmental Giving — Businesses give 1% of their annual sales directly to vetted environmental partners.B Corp
The B Corp Certification, administered by the nonprofit B Lab, recognizes companies that meet high standards of verified social and environmental performance, transparency, and accountability. Certified B Corps balance profit with purpose, committing to responsible practices that benefit workers, communities, customers, and the planet while embedding sustainability into their business model.Certified Vegan
The Certified Vegan logo, managed by the Vegan Awareness Foundation (Vegan Action), ensures that products contain no animal ingredients or by-products and have not been tested on animals. It’s one of the most recognized vegan certifications, helping consumers identify items that meet strict vegan and cruelty-free standards across food, cosmetics, clothing, and household products.eco-INSTITUT
The eco-INSTITUT certification, issued by the independent German testing body eco-INSTITUT Germany GmbH, verifies that products meet rigorous standards for low emissions and pollutant-free materials. It’s commonly used for mattresses, furniture, flooring, and building materials, ensuring they are free from harmful chemicals like VOCs, formaldehyde, and heavy metals, and are safe for indoor air quality.EWG
The EWG Verified® mark, issued by the Environmental Working Group, identifies products that meet the organization’s strictest standards for health and transparency. To earn the label, products must avoid ingredients of concern, fully disclose all ingredients (including fragrance components), and follow good manufacturing practices.FSC®
The FSC® (Forest Stewardship Council) certification ensures that wood, paper, and other forest-based materials come from responsibly managed forests that provide environmental, social, and economic benefits. Products bearing the FSC® label support biodiversity, protect the rights of forest communities and workers, and promote sustainable forestry practices.GOLS
The GOLS (Global Organic Latex Standard) certification ensures that latex products contain more than 95% certified organic raw material and meet strict environmental and social criteria throughout production. Managed by Control Union, GOLS verifies that latex is sourced from organically managed plantations without harmful chemicals and that processing facilities uphold fair labor practices and sustainable manufacturing standards.GOTS
The GOTS (Global Organic Textile Standard) certification is the world’s leading standard for organic fibers. It covers every step of production, from harvesting raw fibers to environmentally and socially responsible manufacturing, and prohibits toxic dyes, GMOs, and harmful chemicals. GOTS also enforces fair labor practices.Green America
The Green America Certified Business seal recognizes companies that meet high standards for social and environmental responsibility. Administered by Green America, the certification evaluates businesses on their commitment to fair labor, environmental sustainability, community impact, and ethical business practices.Greenguard
The GREENGUARD Certification, issued by UL Solutions, ensures that products meet strict chemical emissions limits to help reduce indoor air pollution and exposure to VOCs (volatile organic compounds). Commonly applied to furniture, mattresses, paints, and building materials, it verifies that products contribute to healthier indoor environments.MADE SAFE®
The MADE SAFE® certification is a comprehensive non-toxic seal that verifies products are made with safe ingredients not known or suspected to harm human health, animals, or ecosystems. Overseen by the MADE SAFE nonprofit, it screens every ingredient against a database of toxicological and environmental science criteria.OEKO-TEX®
The OEKO-TEX® Standard 100 certification ensures that every component of a textile product (threads, buttons, zippers, and fabrics) has been independently tested for harmful substances. Managed by the International Association for Research and Testing in the Field of Textile and Leather Ecology, it guarantees products are safe for human health, meeting strict global limits for chemicals such as pesticides, heavy metals, formaldehyde, and PFAS.PETA
The PETA-Approved Vegan certification verifies that a brand’s certified products are completely free from animal-derived materials and that no animal testing is conducted at any stage of production. Managed by People for the Ethical Treatment of Animals (PETA), the label helps consumers easily identify fashion, beauty, and lifestyle products that align with a fully vegan and cruelty-free standard.RWS
The Responsible Wool Standard (RWS) is a global certification that ensures wool comes from farms that protect animal welfare and practice progressive land management. It also tracks the certified wool through every stage of production to maintain transparency and traceability.The Climate Label
The Climate Label certifies companies that measure and publicly disclose their greenhouse-gas emissions, set a financial commitment (a “climate transition budget”) tied to those emissions, and allocate verified funding for projects that reduce or remove emissions from their operations, supply-chain and beyond. Unlike a simple “carbon-neutral” claim, the label emphasises actual investment in the transition to a low-carbon future, not just offsets, and is designed to increase transparency and credibility for climate action by businesses.USDA Organic
The USDA Organic certification, regulated by the U.S. Department of Agriculture’s National Organic Program (NOP), verifies that products are made with ingredients grown and processed according to strict organic standards. It prohibits synthetic pesticides, fertilizers, GMOs, and harmful additives, while requiring practices that promote soil health, biodiversity, and animal welfare.Price Range: $35–$219
Avocado are famous for their mattresses but they also produce sustainable pillows featuring organic materials such as GOLS-certified organic latex, GOTS-certified organic kapok, buckwheat hulls, and organic wool/mohair layers. All pillows have GOTS-certified organic cotton covers and carry MADE SAFE and OEKO-TEX certifications. The award-winning Avocado Green Pillow is also Greenguard Gold certified and vegan.
This Certified B Corp makes each pillow in their own GOTS-certified factory in California after sourcing their raw material from a single source. Workers are provided fair wages, family healthcare, and three weeks of paid vacation annually.
As a member of the Sustainable Furnishings Council, this Climate Neutral Certified brand partakes in ample opportunities to go above and beyond sustainability. They have achieved their Zero Waste to Landfill certification by recycling 80% of their waste and they support various charitable organizations (including being a 1% for the planet member).
Coyuchi
Coyuchi has not been rated.
Price Range: $88–$248
Coyuchi offer a range of blankets, robes, baby essentials, and other organic textiles. As far as pillows go, they make decorative pillows, throw inserts, lumbar support pillows, a travel neck pillow, and various bed pillows.
Coyuchi’s organic latex pillows are made with GOTS and GOLS-certified Dunlop latex and an organic cotton cover. They also offer several down pillows that come with an organic cotton cover—just like some of their organic comforters.
India’s Chetna Organic is where most of their organic cotton is sourced, helping communities in India create a sustainable lifestyle through organic farming. The natural latex pillows are made in Sri Lanka (near where natural latex is sourced) and each organic down pillow is made in the USA using feathers of ducks raised humanely in Indiana. All supply partners are Fair Trade certified.
Coyuchi promotes circularity, whether through the 98% of manufacturing water they recycle or the 2nd Home Take Back Program, where used Coyuchi textiles are renewed, resold, or recycled.
Boll & Branch
Boll & Branch has not been rated.
Price Range: $179–$199
Boll & Branch has a history of helping people around the world get the best sleep (including 3 former US Presidents). In addition to eco-friendly bed pillows and throw pillows, their organic sleep products include sustainable blankets, sheets, and bedding bundles.
Their sustainable down pillows are filled with IDS-certified responsibly sourced feathers from a US family farm. The pillow protectors are AAFA-certified 100% organic cotton and everything bears the OEKO-TEX certification.
Boll & Branch was one of the first linen manufacturers to become Fair Trade Certified. They’ve since spent an additional half a million dollars ensuring that their workers and the organic cotton farmers from which they source receive living wages.
Like all their products, Boll & Branch pillows are shipped overseas by boat instead of by air, avoiding excessive carbon emissions. They’re responsible with water usage and also use packaging made of recycled materials that can either be recycled or composted.
Sleep & Beyond
Sleep & Beyond has not been rated.
Price Range: $49–$149
Sleep & Beyond is a family company with three generations of bedding manufacturing experience. They’ve been creating some of the best eco-friendly pillows and bedding ever since the 90s. Explore their ethical range of pillows including side pillows, training pillows and a neck pillow.
Using 100% natural organic wool, natural latex, and cotton, many of Sleep & Beyond’s eco-friendly cooling pillows are certified by GOTS, OEKO TEX-100, or Woolmark. They use only heavy metal-free and AZO-free dyes.
Sleep & Beyond has a no-tolerance policy around child labor and ensures fair wages for their workers. They employ and empower women in all of their production areas. They have factories located in England, Belgium, India, Pakistan, China, and Kyrgyzstan, some of which are Fair Trade.
Operating under a zero waste philosophy, Sleep & Beyond repurpose any natural materials they can to minimize their company waste.
Sol Organics
Sol Organics has not been rated.
Price Range: $147 – $285
SOL Organics focus on sustainability, affordability, and ethical sourcing. Their Down Pillow has a variable firmness level just for you—in either standard or king sizes.
The pillow covers are Fair Trade, OEKO-TEX, and GOTS-certified organic cotton. Inside, they contain 100% responsibly harvested Canadian down. SOL Organics minimizes the impact of their fabrics by only using low impact dyes and avoiding hazardous chemicals like NPE/NP, Oranotins, PFC, and Antimony—meaning this is one of the best eco pillows and can be composted.
With care for how their organic materials are sourced, SOL Organics has taken every step to ensure that they’re working with the best textile suppliers (all having third party certifications). They never use child labor, pay workers fairly, do their best to be as transparent as possible, and work with a FLOCERT and Fair Trade-certified factory that sources organic cotton directly from the farm.
Awara
Awara has not been rated.
Price Range: $99–$129
Awara makes us aware that their pillows provide “the best sleep of your life, the way nature intended”. Across their range of mattresses, sheets, and duvet covers, everything is organic, including their Standard and King size pillows.
Awara’s OEKO-TEX-certified pillow comes with a 100% non-GMO, FSC-certified chipped latex core and organic cotton quilted cover, both of which are free of synthetic pesticides.
Awara claims that their USA based factories “adhere to the strictest quality and production protocols under international regulations” and this US-based brand is a Rainforest Alliance member and Greenguard Gold-certified.
Frequently Asked Questions (FAQs) About Non-Toxic and Sustainable Pillows
What is a non-toxic pillow?
Healthy pillows are made without harmful chemicals such as flame retardants, VOCs, PFAS, and synthetic materials that can off-gas or irritate allergies. The non-toxic pillows on this list use natural, organic materials that are safer for your health and the environment.
Why should I choose organic pillows over conventional ones and are they worth it?
Organic pillows use certified materials like GOTS organic cotton and GOLS organic latex grown without pesticides or harmful chemicals. Choosing organic means less environmental impact, reduced chemical exposure, supporting ethical farming, and better durability. So yes, we think they’re 100% worth it.
Are sustainable pillows hypoallergenic?
Many organic and sustainable pillows use natural hypoallergenic fibers such as organic wool, latex, or plant-based fillings that resist dust mites, fungal spores and mold. Certifications like OEKO-TEX or MADE SAFE can also help decipher the extent to which the pillows are hypoallergenic.
What certifications should I look for in non-toxic pillows?
If you’re focusing on toxicity, look for certifications like GOTS (Global Organic Textile Standard), GOLS (Global Organic Latex Standard), OEKO-TEX Standard 100, MADE SAFE, Greenguard, and EWG. These verify organic content and product safety. For sustainability / ethics, additional certifications like Fair Trade, B Corp, and Climate Neutral can help.
How do I choose the right firmness and material for pillows?
Consider your sleeping style: side sleepers may prefer firmer support, back sleepers medium firmness, and stomach sleepers softer pillows. Materials range from organic latex, wool, down, shredded foam, to plant-based fills—each offers different comfort and support levels.
Are organic and sustainable pillows more expensive?
They can be higher in upfront cost due to quality materials and ethical labor, but they often last longer and provide better health benefits. Investing in these pillows supports sustainable practices and reduces harm over the product lifecycle, so again, we think they’re worth it.
How should I care for my organic pillow?
Follow the manufacturer’s care instructions. Most natural pillows require spot cleaning, airing out to maintain loft, and occasional washing (only if recommended) to preserve materials and lifespan.
Where can I buy affordable non-toxic pillows?
Many brands offer a variety of pillows at different price points. Look for sales, certifications, and check our curated list (above) of trusted sustainable pillow brands to find options that fit your budget.
Final Thoughts On Sustainable Pillows
All that talk about fluffy pillows and cooling eco-fabrics has us needing a nap, how about you?
Take your pick from these brands and get snoozing!
We always say use what you have first or shop at op-shops, but oftentimes, recycled pillows just won’t cut it. If it’s truly time for an upgrade, read about what to do with old pillows, then turn to these brands.
Sustainable pillow brands can join the ranks of eco-friendly furniture, sustainable bedding, and sustainable mattresses as we work towards creating the sustainable home of our dreams. Know any friends or family who need to up their eco-home game?
Share this guide with them, so they too can support brands creating a more sustainable slumber.
Joy has been a passionate advocate for the environment since she was a small child. She grew up in South Africa and has been lucky enough to be exposed to the wonders of nature not just in Africa but all over the world. She founded Sustainable Jungle (together with her husband Lyall) back in 2017 after becoming enraged by the devastating impact of palm oil. She then founded the Sustainable Jungle Podcast and together with Lyall interviewed remarkable people from all over the world who were finding ways to create positive impact. Outside of Sustainable Jungle, Joy has always worked in the corporate world, starting out as an auditor and later moving into management consulting. More recently she specialized in Climate Investing for the Asia Pacific region. Given her experience, her current passion is Brand Ratings. She is very much enjoying going deeper on what it really means to drive sustainability performance and true impact through business operations.
Thanks for sharing such detailed information about these different pillow companies. It definitely pays to invest in a quality pillow that’s also sustainable, eco friendly and is made by an ethical company. I love a good latex pillow!