About Sustainable Jungle

What We Do at Sustainable Jungle

• Guides for (More) Sustainable Living: Practical, well-researched lifestyle guides to help you make choices that align with your values.
• Buying Guides with Purpose: Curated roundups of more sustainable and ethical brands across fashion, beauty & personal care, home & living, zero & low waste, food & gardening, thrifting, DIY, finance & work, travel, and more.
• The Sustainable Jungle Podcast: Conversations with inspiring changemakers and innovators who are shaping a better future for people and planet.
• Independent Brand Ratings: In-depth sustainability assessments that score brands out of 100 and benchmark them against industry peers, cutting through greenwashing and helping you shop with confidence (when you absolutely need to buy new).
• Videos That Educate & Engage: Short- and long-form videos on sustainable living topics and timely issues, designed to both inform and spark conversation.Our
• Newsletter on Substack: A regular dose of sustainable living tips, brand insights, and personal reflections — subscribe on Substack for more direct and personal interactions with us.

How We Create Our Content

Every article and review goes through a rigorous editorial process:

• Research: We analyze brand disclosures, customer reviews, certifications, supply chain disclosures, peer-reviewed studies, and more.
• Experience: Where possible, we personally test products. Though we do balance this with pragmatism and sustainability considerations – for example, it doesn’t make sense for our small team to personally test 10 bed frames.
• Review: Our editorial team fact-checks prior to publishing.
• Confirm: If not rated by us, we reach out to brands to let them know they’ve been featured and to confirm our findings are accurate.
• Refresh: We aim to keep content fresh and relevant, though as a small team we can’t update everything at once. If there’s something you’d like us to prioritize, please let us know.

We follow strict editorial guidelines, and we welcome readers to flag issues so we can correct them quickly.

A note on tools: We occasionally use digital tools, including AI, for small tasks like checking grammar or sparking early brainstorming ideas. All content is ultimately researched, written, and fact-checked by our human editorial team. We are mindful of the environmental footprint of AI technologies and use them sparingly.

What Makes Us Different

We don’t just write about sustainability — we live it, and we care deeply about the issues that matter: climate change, harmful chemicals, social inequities, and the mistreatment of humans and animals in supply chains.

One of the biggest challenges we see is the prevalence of greenwashing. Even we’ve fallen victim to misleading claims, which is why we developed the Sustainable Jungle Brand Ratings which is an independent system created with input from professional sustainability consultants.

Using 22 criteria across four pillars (Nature & Animals, Communities & Wellbeing, Business Values & Governance, and Product Performance) we evaluate brands in depth, scoring them out of 100 and benchmarking them against their industry peers.

When you see a Rated by Sustainable Jungle brand on our site, you can trust that we have worked with the brand to deliver a clear and transparent picture of their sustainability related initiatives. Learn more about our rating system and find rated brands in our directory (or search below).

Progress Over Perfection

Sustainability should feel accessible, not exclusive or intimidating. We believe in meeting people where they are and encouraging small, meaningful steps rather than unattainable ideals. To us, progress matters more than perfection because lasting change happens when everyone feels empowered to take part.

Integrity & Transparency

Sustainable Jungle was born out of our own eco-anxiety and determination to cut through misinformation. We care deeply about these issues and bring both professional expertise and lived experience to our work. Still, we know we don’t always get everything right. That’s why we humbly invite our readers to hold us accountable and share feedback. Our commitment is to remain transparent, honest, and open, always.

A Dash of Fun and Optimism

Climate change, biodiversity loss, harmful chemicals, and social inequities are serious, often overwhelming issues. But we try to balance the weight of these topics with lightheartedness, clear facts, and the occasional pun. Because while the challenges are urgent, we believe a hopeful outlook (paired with practical solutions) is what keeps this movement going.