Get Rated by Sustainable Jungle

Since 2017, Sustainable Jungle has spotlighted sustainable and ethical consumer brands. We’ve featured more than 1,000 brands, reached 10.4M+ readers, and built a reputation as a trusted resource for conscious consumers.

Our Brand Ratings builds on that foundation. It’s an independent, credibility-first system designed to recognize and promote brands that are genuinely progressing on their sustainability journey.

We don’t rate destructive companies. We focus only on brands committed to doing better for people and the planet.

The Problem

• Consumers want to make sustainable choices but greenwashing and misinformation are rife.
• Most shoppers can’t tell which certifications or claims are meaningful.
• Many genuinely impactful brands struggle to stand out or even survive.

Our mission: Provide consumers with a trustworthy, standardized way to understand a brand’s sustainability progress — and give better brands the recognition they deserve.

About our Brand Rating System

• Independent & Benchmarked: Brands are assessed across 22 criteria, scored, and benchmarked against peers in their industry.
• Holistic: We evaluate a brand’s initiatives as they relate to nature & animals, human wellbeing and communities. We assess values and governance (including transparency) and we also consider product performance and durability.
• Selective: We only rate brands who are genuinely on the sustainability journey — not greenwashers.
• Human-Centered: In addition to data and criteria, we consider product performance and real user feedback.

See how our system works: Our Sustainable Brand Ratings Explained

Benefits of Being Rated

Getting rated by Sustainable Jungle gives your brand credible recognition in a trusted, consumer-facing framework.

Our ratings clearly communicate your values and progress, helping you cut through greenwashing and build trust with conscious consumers. By spotlighting both challenges and achievements, your brand stands apart as authentic, mission-driven, and committed to better.

• Independent recognition: A sustainability rating & badge you can proudly share with customers (available in multiple colorways to fit your brand or stand out for conversions).
• Dedicated presence: A rating page on Sustainable Jungle plus inclusion in our SJ Brand Directory, where conscious consumers and media look for trusted brands.
• Ongoing visibility: Rated brands are prioritized in roundups and editorial content, building lasting SEO value on a DR71 authority site.
• Fair pricing model: Revenue-based tiers make the rating accessible for early-stage brands while scaling appropriately for larger businesses.
• Credible alternative to B Corp: Streamlined process. Verified against 22 criteria with more alignment to consumer-facing sustainability, and stronger storytelling support.
• Long-term framework: Annual license renewals keep your rating active, with a full re-rating every 3 years to capture major progress and ensure credibility.

1. Apply to be rated — complete our short brand rating application.
2. Submit information — once approved, we invite you to share additional details.
3. We rate your brand — scored across 22 sustainability criteria using public information and any additional information submitted.
4. Review & publish — you check for factual accuracy, then we publish your dedicated rating page and Directory Listing.
5. Stay Active — keep your rating active with annual license renewals; every three years, a full re-rating is conducted.

All brands receive the same core product, with pricing aligned to annual revenue in USD.

All Sustainable Brand Ratings Include:

• Independent sustainability rating & Rated by SJ badges (multiple colorways available).
• Dedicated brand page in the SJ Directory, with links to your site.
• Ongoing visibility through editorial roundups across categories.
• Annual license to keep your rating active, with a full re-rating every 3 years.

What kinds of brands are eligible?

Any consumer brand that is genuinely on a sustainability journey. We do not accept brands engaged in destructive or misleading practices.

How difficult is it to get a “good” rating?

Ratings are benchmarked by industry. A brand can be top-rated in its category even if its score is modest compared to other industries.

What happens if I don’t like the rating?

We’ll correct any factual errors, but ratings are based on clear criteria and can’t be changed on request. Improvements are captured at your next full re-rating (every 3 years), with only major changes noted in between at our discretion.

Can I have the rating updated during the year if I improve my brand’s performance?

Your rating is designed to provide a stable, credible benchmark, so we don’t make continuous updates as new initiatives are introduced. Ratings are formally refreshed through our 3-year re-rating cycle, with annual license renewals in between. That said, we do allow updates in two circumstances:

• Corrections: If information in your rating is factually inaccurate or misleading, we’ll update it to ensure it remains correct.
• Substantial changes: If your brand has made a major step forward (e.g. new certification, material supply chain overhaul), we may add a note or minor update to reflect it — at our discretion.

For most improvements, we encourage brands to track progress and showcase it during the next full re-rating.

However, if there are any concerns about the brand behaving in a way that doesn’t meet our standards (e.g. greenwashing), we do reserve the right to update or remove the rating.

Why do you charge annually?

Your annual license keeps your rating active, your badge valid, and your brand included in our directory and features. This ensures your recognition remains current and credible. A full re-rating happens every 3 years to capture major progress and new achievements.

What happens if I don’t renew?

There is no obligation to renew. However, your rating will be removed from our directory and articles, and you’ll lose access to your badge and associated media assets.

Can I have my rating taken down?

Yes, however we require payment or commitment to pay for the full year upfront and we will not provide any refunds given the work will have already been completed by our team. Please read the our ratings explainer before you apply to be rated to make sure this is right for you and your brand: Our Ratings Explained

Still have questions?

Reach out to us at [email protected]