Plaine Products: Rating & Review

Plaine Products is a sustainability-focused personal care brand and Certified B Corp, known for its clean ingredients, effective formulas, and commitment to reducing plastic waste. Its vegan, cruelty-free products are packaged in refillable aluminum bottles, which customers can return to the brand for reuse using the same shipping box in which their refill orders arrive.

Customer reviews are overwhelmingly positive, often praising the performance of the hair and body care range as well as the refreshing natural scents. Plaine Products currently ranks as our top-rated brand in our Beauty & Personal Care category.

About Plaine Products

Founded in 2017 by sisters Lindsey and Alison Delaplaine, Plaine Products was born out of a desire to tackle the growing problem of plastic waste in the personal care industry. After a year of researching natural formulations, they launched the brand to provide high-quality, non-toxic, refillable alternatives.

Today, the company offers a line of certified vegan and cruelty-free haircare and skincare products in reusable aluminum bottles. It publishes an annual impact report highlighting its sustainability efforts and is a member of 1% for the Planet.

Product Categories

BeautyHaircarePersonal CareShampoo & ConditionerSkincare

Attributes

Certifications / Memberships

1% for the planet B Corp Leaping Bunny PETA

Location

Milford, Ohio

Pricing

$$$$$

Ships from

United States

Ships to

United StatesCanada

Rating Summary

Nature & Animals

Plaine Products is certified vegan and cruelty-free by PETA and Leaping Bunny. Its products are also free from GMOs, palm oil, synthetic fragrances, sulfates, parabens, phthalates, and silicones. All ingredients are fully biodegradable, and some are certified, such as aloe, which is certified by the International Aloe Science Council (IASC). All of the brand’s packaging is designed to be reusable or recyclable. The aluminum bottles can be easily recycled (curbside) or returned to Plaine Products for refill and reuse. Optional plastic pump tops are intended to be reused from one bottle to the next. Waste is tracked at the brand’s warehouse, and supply chain waste is reduced through on-site bottling, recycling, and the use of recyclable label backing. Surplus products are donated to local charities. Orders are shipped plastic free in recycled cardboard boxes custom-fitted to the bottles to minimize packaging. Customers are encouraged to reuse these boxes to return empty bottles for refills, which Plaine Products then reuses to fulfill new orders. The brand renovated an existing building for its new warehouse, outfitting it with high-efficiency heaters, AC systems, and LED lighting. However, there are currently no official targets or tracking systems for energy efficiency, water usage, or wastewater. Water consumption is minimized by designing concentrated products. Although Plaine Products has not yet set formal carbon reduction goals, it offsets transportation emissions through WeAreNeutral and is participating in a B Corp course focused on carbon reduction and emissions tracking.

Score for Nature & Animals: 63%. Learn more about our scoring here.

Communities & Wellbeing

Plaine Products has a comprehensive set of policies and disclosures in place to support and protect its employees. Benefits include flexible time off, paid volunteer hours, remote work options tailored to individual needs, complimentary products (along with discounts for friends and family), and paid vacation. All products are manufactured in Florida by an FDA-certified facility that has earned a Good Standing Manufacturer Practices award and maintains high standards for ingredient sourcing. For example, the aloe is sourced from fair trade operations in Mexico. Plaine Products visits their manufacturer semi-annually although it does not currently have a supplier code of conduct in place. Plaine Products is a woman-owned, women-led company and a member of the Women’s Business Enterprise National Council. Its products are designed to suit all hair and skin types. Products are formulated with clean and safe ingredients. There is an adequate digital privacy policy in place.

Score for Communities & Wellbeing: 67%. Learn more about our scoring here.

Values & Governance

Plaine Products is a small company with just five direct employees. It is a Certified B Corp and publishes annual sustainability reports, although these currently do not include time-bound commitments. The brand has no known history of greenwashing or false marketing claims. Plaine Products is a member of 1% for the Planet and organizes volunteer events, such as beach cleanups, throughout the year.

Score for Values & Governance: 75%. Learn more about our scoring here.

Product Performance

Products receive consistently high ratings for their effectiveness and are generally found to perform as well or better than unsustainable chemical-based alternatives. Reviews on both the brand’s own website and ZeroWasteStore.com show a majority of 5-star reviews across the product range. SJ’s independent testing of the shampoo, conditioner, body wash, and hand soap confirms the effectiveness of these formulations.

Score for Product Performance: 100%. Learn more about our scoring here.

Reviews & Testing From Our Team

Plaine Products Shampoo & Conditioner

I tested a bottle of both the shampoo and conditioner and could not fault them. The aloe is so soothing and my hair felt very clean after washing. The conditioner is silky smooth and really felt like it's soaking into even the harder to reach spots in my mop of thick and wavy hair. Afterwards, I've been letting my hair dry naturally and this combo does not make me look super frizzy which is a win.

Joy McConnochie, SJ Co-founder

Plaine Products Body Lotion

This lotion is made with organic aloe, safflower oil, and rosehip oil, so it really hydrates, and because it’s lightweight and spreads easily, a little goes a long way. What I appreciate most, though, is how fast it absorbs—no greasy or sticky feeling afterward. I can’t stand that oily residue some lotions leave, so this is appreciated.

Amber McDaniel, SJ Head of Content

Review Summary From Other Customers

Pros

Many customer reviews highlight the effectiveness of Plaine Products’ formulas, mentioning that the shampoo and conditioner leave hair soft, shiny, and manageable.
The use of vegan, non-GMO, and sulfate-free ingredients is frequently praised, with customers noting improvements in hair and skin health.
The rosemary, mint, and vanilla scent is a fan favorite, commonly described as “spa-like” and “refreshing”.
Customers appreciate the refillable aluminum bottles, which reduce plastic waste and support a more sustainable routine.

Cons

Some customer reviews mention that the cost is higher compared to some mainstream brands.
A few customers find the fragrance too strong. Note: Plaine Products offers an unscented version of several of its products.

Disrupting

Top 10% of brands

Plaine Products scores 68% overall and, at the time of writing, is our top-rated brand in the Beauty & Personal Care category. Find out more about how we score here.

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