Joy has been a passionate advocate for the environment since she was a small child. She grew up in South Africa and has been lucky enough to be exposed to the wonders of nature not just in Africa but all over the world. She founded Sustainable Jungle (together with her husband Lyall) back in 2017 after becoming enraged by the devastating impact of palm oil. She then founded the Sustainable Jungle Podcast and together with Lyall interviewed remarkable people from all over the world who were finding ways to create positive impact. Outside of Sustainable Jungle, Joy has always worked in the corporate world, starting out as an auditor and later moving into management consulting. More recently she specialized in Climate Investing for the Asia Pacific region. Given her experience, her current passion is Brand Ratings. She is very much enjoying going deeper on what it really means to drive sustainability performance and true impact through business operations.

Joy's Articles
Amber glass Oway shampoo bottle labeled “Frequent Use Hair & Scalp Bath” on natural straw — sustainable shampoo packaging.
Haircare
Zero Waste Beauty
12 Best Plastic-Free Shampoo & Conditioner Brands for Zero Waste Hair Care
Non-toxic organic clothing brands including organic cotton dress, hoodie and shorts, cream set, printed pants, black dress, joggers, and kids' clothes. Many tested and reviewed by Sustainable Jungle
Mens
Womens
The Best Organic & Non-Toxic Clothing Brands For Natural Fiber Wardrobes
s polyester bad for you? We break down the research on skin reactions, hormone disruption, cancer risk, and microplastics from the world's most common fabric.
Fabrics & Materials
Is Polyester Bad for You? The Health Risks of the World’s Most Common Fabric
Natural latex rubber tree being tapped on a plantation, with a collection cup catching the milky sap, set against a background of organic latex foam showing its characteristic pinhole texture. Sustainable Jungle's guide to what is organic latex.
Furniture
Homewares
What Is Natural & Organic Latex? Safety, Sustainability, and Labelling
What Is Rayon Fabric? - A eucalyptus tree plantation overlaid on draped blush-pink viscose rayon fabric, representing the raw material and finished textile in rayon production.
Fabrics & Materials
Fashion Learning
What Is Rayon (Viscose) Fabric & Is It Sustainable?
The best non-toxic bug sprays and natural insect repellents including Meow Meow Tweet, Butterfly & Bee, Badger Anti-Bug Balm, Mimikai, Murphy's Naturals, EcoRoots, Raw Elements, Nantucket Spider, Heretic The Entomologist, and California Baby
Skincare
8+ Best Non-Toxic Bug Sprays For Safer Skin
Is silicone safe? This guide covers the safety, toxicity and microplastic profiles of silicone including cookware, bakeware, utensils, food storage bags, and baby products
Babies & Kids
Kitchen & Dining
Is Silicone Safe? What the Research Says About Toxicity, Microplastics, and Sustainability
Sustainable Jungle's guide to the best ethical basics featuring organic cotton t-shirts, underwear, socks, joggers, and loungewear from sustainable basics brands
Basics & Underwear
9 Ethical Basics Brands For Everyday Essentials You Can Feel Good In
Learn how to read clothing tags, care symbols, and fiber content labels. Image shows a collage of clothing labels on a green fabric backdrop
Cleaning
Fabrics & Materials
Fashion Learning
Learning
How To Read Clothing Tags: Complete Guide To Labels, Symbols & Fabric Content
The best sustainable streetwear brands including Afends tie-dye tee, Nudie Jeans black denim, WAWWA green jacket, CHNGE "Read A Banned Book" tee, Hahaha kids hoodie with interchangeable patches, Lonely Kids Club pink tee, and Outland Denim wide-leg pants. All ethical streetwear brands reviewed by Sustainable Jungle
8+ Best Sustainable Streetwear Brands That Are Street Smart & Earth Savvy
European beech tree forest with tall silvery trunks and dappled sunlight on a mossy floor, the sustainably harvested raw material used to make modal fabric, set against a background of silky modal material.
Fabrics & Materials
Fashion Learning
What Is Modal Fabric & Is It Sustainable? (Plus: Is It Toxic?)
What is Carbon Steel and Is Carbon Steel Non-Toxic? Pictured here is 6 carbon steel pans stylised in a circular shape and colored duotone
Homewares
Kitchen & Dining
Is Carbon Steel Cookware Non-Toxic?
Lyocell is a regenerated cellulose fiber made by dissolving wood pulp (typically Eucalyptus) in a non-toxic organic solvent and spinning it into fibers. Pictured here is a creative overlay of eucalyptus leaves on a backdrop of lyocell fabric.
Fabrics & Materials
Fashion Learning
What Is Lyocell Fabric & Is It Sustainable?
Collage of common household items that often have PFAS or forever chemical coatings. Sustainable Jungle'd Guide: What Are Forever Chemicals (PFAS)
What Are Forever Chemicals (PFAS)? Where They Hide and How to Avoid Them
Close-up of Firebird Kids organic cotton chunky knit sweater in blush pink, tested by Sustainable Jungle. Made from GOTS-certified organic Peruvian Pima cotton and sewn in women-owned USA factories - one of the best sustainable kids clothing brands in Sustainable Jungle's gudie.
Kids Fashion
Sustainable & Non-Toxic Kids’ Clothing: The Best Ethical & Organic Brands
A curated collage of the best sustainable Mother's Day gifts featuring eco-friendly gifts for mom like organic cotton robes, ethical gold jewelry, zero waste shampoo bars, non-toxic beauty products, fair trade homewares, natural soy candles, vegan skincare, and refillable personal care from sustainable brands
Celebrations & Holidays
60+ Sustainable Mother’s Day Gifts for the Mom Who Deserves Better (2026)
A flat lay of the best non-toxic cooking utensils including wooden spoons, bamboo spatulas, stainless steel tongs and ladles, hardwood turners, and copper measuring cups from brands like Caraway, Bambu, Earlywood, Jonathan's Spoons, and All-Clad
Kitchen & Dining
9 Non-Toxic Cooking Utensils That Won’t Leach Into Your Food
Sustainable Jungle's testing of Activist Skincare Active Hydration Vit C+ Anti-Ox Serum held against the face, showing the frosted glass dropper bottle with raised fist logo - Our guide to the best natural face serums
Skincare
The Best Organic & Natural Face Serums Going Face to Face With Fine Lines