Activist Skincare is a small, woman-owned beauty brand based in Los Angeles. All of its cruelty-free products are crafted locally in LA using a blend of safe, carefully selected non-toxic synthetics and natural botanicals—some of which are organic or sourced from regenerative farms. The brand prioritizes transparency, environmental responsibility, and ethical sourcing at every stage of its operations.

Activist has earned a loyal following for its gentle yet effective formulas, and at the time of writing, is our top-rated brand in the Beauty & Personal Care category.

About Activist Skincare

Activist Skincare was founded in 2017 by Allison Callaway, with a mission to create clean, effective skincare products rooted in deep care for both skin and the planet. Motivated by a lifelong commitment to sustainability and her own experience managing acne, Allison began formulating products in her kitchen.

While the brand has grown, all products are still made in small batches directly by the Activist team to ensure transparency, ingredient integrity, and ethical production. Activist also prioritizes partnerships with women- and BIPOC-owned businesses and is a proud member of 1% for the Planet.

Product Categories
BeautyPersonal CareSkincare
Attributes
Circular
All or some products are circular in nature - such that no part of the product needs to end up in landfill at the end of its life
Cruelty-free
Products are not test on animals at any stage in their production.
Ethical Sourcing
Raw materials have been sourced ethically with people and planet in mind.
Handcrafted
Products have been made by hand, typically by an artisan or group of artisans.
Locally Made
Products are made local to the brand's headquarters.
Non-toxic
All products are made with ingredients or materials that are currently considered non-toxic
Refillable
Product packaging can be refilled with more product, either at a physical store or via a return program.
Take Back Program
Brand offers a take back program for their products and responsibly manages returned items.
Thoughtful packaging
Product packaging has been designed and created with the end of life outcome in mind and can be easily recycled or composted.
Vegan
This brand does not use any animal products or by-products in their products
Woman Owned
This brand is owned by a woman or a group of women.
Zero Waste
Products are made with a low or zero waste approach where ideally no or limited waste is created throughout the production process or at the end of life.
Certifications / Memberships
1% for the planet
1% for the planet
Certified Environmental Giving — Businesses give 1% of their annual sales directly to vetted environmental partners.
Leaping Bunny
Leaping Bunny
The Leaping Bunny certification, managed by the Coalition for Consumer Information on Cosmetics (CCIC), is the globally recognized gold standard for cruelty-free products. It ensures that neither a company’s finished products nor their ingredients are tested on animals at any stage of development. Brands must also agree to independent audits and supplier monitoring, guaranteeing genuine cruelty-free commitment across their entire supply chain.
Location

United States

Pricing

$$$$$

Ships from
United States
Ships to
United States

Rating Summary

Nature & Animals

Activist Skincare combines natural botanical ingredients—some certified organic—with safe, carefully chosen synthetics. Each product includes a full ingredient list, and they publish a “no list” that excludes dioxins, parabens, phenoxyethanol, phthalates, synthetic fragrances, dyes, silicones, and more. Ingredient selection is guided by third-party leaders in consumer safety, including the Environmental Working Group (EWG) and the Campaign for Safe Cosmetics.

While formal targets and tracking systems for water use and waste aren’t in place due to the brand’s small scale, Activist employs water-efficient lab cleaning methods, uses biodegradable, aquatic-safe cleaning products, and follows strict hazardous waste protocols.

Most formulas are palm oil–free; any used is RSPO certified. Coconut oil is sourced from a USDA-certified supplier in Southern India, where smallholder farmers use traditional agroforestry systems. Organic floral waters are sourced from regenerative, small-scale farms, and the brand avoids biodiversity-sensitive essential oils, such as frankincense, rosewood, and sandalwood.

Products are free from harmful chemicals, ensuring low chemical risk, though this is not formally tracked.

Packaging prioritizes reusability and recyclability: products come in glass bottles designed for refilling via Mylar pouches, which can be returned to Activist using a prepaid label for Terracycle recycling. Product boxes are avoided where possible. Shipping materials include 100% post-consumer recycled boxes, paper filler, and FSC-certified paper tape. Refill pouches ship in unpadded recycled paper envelopes.

Waste is minimized through small-batch production, refillable packaging, and the reuse of supplier packaging materials. The lab uses reusable equipment and cleaning supplies, and returned pouches and soft plastics are recycled through Terracycle. Unsellable products are shared with the brand’s community.

While no formal emissions tracking or targets are in place, emissions are reduced by prioritizing domestic suppliers and the use of refill pouches, which cut CO2 emissions by 99.4% compared to recycled glass containers. Energy use is kept low through home-based workspaces, hybrid transport, motion-sensor lighting, and equipment with programmable sleep timers.

Most products are vegan, except for sunscreens that contain ethically sourced organic beeswax – though noting that Activist Skincare do not make this product directly, it’s made by another brand called Avasol and Activist resells it on their website. Activist Skincare is certified cruelty-free by Leaping Bunny.

Score for Nature & Animals: 70%. Learn more about our scoring here.

Communities & Wellbeing

Activist is a woman-owned, independent brand solely managed by founder Allison Callaway, who oversees the entire production process. All products are crafted and filled at a small Los Angeles lab, where all team members receive a living wage, paid time off, holidays, and access to healthcare benefits. While Activist does not publish a supplier code of conduct or modern slavery statement, Allison maintains complete ethical oversight of production, through personally working directly with the lab. There is no formal supplier auditing program, but Activist selects ingredient suppliers based on transparency, organic certifications (where available), and shared values.

The brand intentionally seeks partnerships with women- and BIPOC-owned businesses. For example, its lab space and supplemental staffing are contracted through a Black-owned business. Activist designs its products for a wide range of skin types and tones, and features inclusive models in its marketing.

All formulas use safe, non-toxic ingredients. A privacy policy is in place to help protect customer data.

Whenever possible, Activist prioritizes sourcing from small businesses. For instance, its cucumber and calendula hydrosols are organically cultivated by small-scale farmers and distilled by a zero waste-certified business in Oregon. Organic floral waters are sourced from small-scale regenerative farms in the Pacific Northwest, and packaging for sunscreen samples and Trial Kits comes from small businesses on Etsy. Annual donations to the Rainforest Trust support conservation.

Score for Communities & Wellbeing: 73%. Learn more about our scoring here.

Values & Governance

Activist Skincare is a small business with founder Allison as its sole direct employee.

Although the brand does not produce a formal annual sustainability report, it has published numerous public statements on sustainability, and its blog regularly shares updates on its progress toward sustainability-related goals.

Activist has no known history of false marketing or greenwashing. As a member of 1% for the Planet, the brand commits a portion of its revenue to environmental advocacy.

Score for Values & Governance: 75%. Learn more about our scoring here.

Product Performance

Activist Skincare is widely praised for its ethical mission, clean ingredients, minimalist design, and gentle yet effective formulations. Customer reviews on the brand’s website are overwhelmingly positive, with the majority awarding five stars, affirming that the products serve their intended purpose of hydrating, smoothing, protecting, and clarifying the skin. SJ team testing confirms the efficacy of the brand’s formulations.

Score for Product Performance: 100%. Learn more about our scoring here.

Review Summary From Other Customers

Pros

  • Customers consistently praise Activist’s use of organic, plant-based actives—free from parabens, synthetic fragrances, and harsh chemicals—for supporting skin health.
  • The brand’s glass packaging and aluminum refill pouches are widely appreciated for reducing waste and enabling recycling.
  • Serums like Active Hydration Vitamin C+ and Calming Force are highly rated for their effective, high-performance active ingredients.
  • Many customers note that their skin feels brighter, smoother, and more hydrated over time—particularly those with sensitive or combination skin—without experiencing irritation.

Cons

  • Some customers feel the products are relatively expensive, though many believe the quality and results justify the price.
  • A few reviewers note a lack of targeted solutions for specific concerns. However, Activist Skincare notes that they do offer both an acne-specific serum and products for aging. Activist also believe that hyper targeted skincare products are largely based on marketing and fewer, simpler formulations that address underlying concerns are a more sustainable option.

Disrupting

Top 10% of brands

Activist Skincare scores 73% overall and, at the time of writing, is our top-rated brand in the Beauty & Personal Care category. Learn more about our scoring here.