If you need a reason to switch to non-toxic makeup, we’ll give you three: mercury, formaldehyde, and lead. Who knew the beauty world was filled with so many ugly ingredients? Like overdone bronzer and block brows, toxic makeup is one of those beauty trends we will happily say goodbye to.

Especially considering these toxic chemicals have been linked to a number of health concerns, like nervous system damage, asthma, and pregnancy issues.

These days we prefer a more natural beauty routine (and not just style wise) and we picked out a list of clean and curated organic makeup brands to help build the foundation of your clean beauty routine.

And this is just the start. As we refresh our articles in the near future, we’re launching a new 22-point Brand Rating System that we’ve been hard at work developing. These criteria points include obvious things like ingredients and safety of said ingredients, but it also include things like fair supply chain practices, action on climate change, diversity considerations, and much more that you can read about here.

We independently research all featured brands and we ask them to confirm their claims. In many cases we personally review recommended products. This post contains affiliate links which means we may earn a commission if you buy something. Learn more here.

The Top Clean Makeup Brands That Are The Best Of The Beautiful

Dab Herb is a must for any chemically mindful makeup artist. We love using their clean, cruelty-free beauty products, which are free from synthetic fragrances and harmful ingredients and come in eco-friendly packaging.

For a minimalist makeup artist, we highly recommend Axiology. Their 3-in-1 makeup crayons are made from simple, plant-based ingredients and cut the bulk right out of our makeup routine.

Index: Non-Toxic Cosmetics Brands

  1. Dab Herb Jump to brand
  2. Axiology Jump to brand
  3. Moonrise Creek Jump to brand
  4. Terra Stoma Jump to brand
  5. Blinking Owl Acres Jump to brand
  6. 100% Pure Jump to brand
  7. Juice Beauty Jump to brand

Dab Herb

Dab Herb has not been rated.

Dab Herb Organic & Non-Toxic Makeup

Price Range: $–$$

It’s no surprise that our favorite organic makeup brand also makes the best non-toxic makeup (because note: organic doesn’t necessarily mean non-toxic, since it may still contain some non-organic, synthetic ingredients)

A leader in the clean beauty movement, Dab Herb creates their makeup products using purely certified organic ingredients like vegetable pigments and plant extracts.

About Dab Herb

Dab Herb’s dab-ulous makeup creations are handmade with quality and purity in mind.

Their certified organic, food-grade ingredients are vegan and cruelty-free, meaning you won’t find any chemical nasties like parabens, sulfates, and synthetic dyes in the mix.

Or any pesky plastic particles, considering the clean makeup brand is also completely zero waste. The clean beauty brand works hard to avoid mineral pigments and mineral oil as well. Though, they do use a small amount of ethically-mined mica powder for some of their makeup products.

My Personal Review of Dab Herb’s Fragrant Jasmine Cream Eyeshadow Palette:

“If you’re into makeup that’s as good for your skin as it is for your look, then I highly recommend these eyeshadow creams that are available in two palettes: one for cool and one for warm skin tones. I gave them a try, and they totally exceeded my expectations. Unlike the usual cakey, creased eyeshadow I’m used to, these go on light and stay smooth all day long. The creamy formula blends easily into my skin, giving a beautiful, long-lasting shimmer.”

Review by Amber McDaniel, SJ’s Head of Content

Axiology

Axiology has not been rated.

Axiology’s Toxin Free Makeup

Price Range: $

Clean cosmetology + Axiology = Best Friendology. The award-winning, vegan makeup brand is an essential in any natural cosmetics beauty routine.

What makes them so special? Let’s see. Their products are vegan, cruelty-free, plastic-free, multi use, travel-friendly, and oh, super affordable.

With eco-friendly lipstick, cheek, and eyelid coverage, their Balmies have been a long-time favorite of ours, with so much simplicity and versatility in a simple, paper-wrapped crayon.

About Axiology

As the first 3-in-1 makeup crayon producer, Axiology is one of the cleanest makeup brands on the market ( in more ways than one.) Harsh chemicals, synthetic fragrances, and artificial colors are given the ax, but so is that pesky plastic packaging.

In addition to being a zero waste makeup brand, all of their boxes are made from a Bali women’s co-op that transforms island trash into beautiful packaging. It’s un-bali-evable, we know.

And, to add a little finishing powder on their sustainable business practices, part of their proceeds are donated to animal welfare organizations.

My Personal Review of Axiology’s Shape Stick:

“I’ve been a huge fan of Axiology’s Multi-Sticks and Balmies for years. They’re packed with simple, nourishing ingredients, and I love how versatile they are.

I also recently got the chance to test one of their newest offerings, the Shape Stick. If you’re a little cosmetically challenged as I am and effortless contouring is something you struggle with, the shape sticks provide a super creamy and easily blendable color that makes adding a little bit of subtle shape to your face super easy.”

Review by Amber McDaniel, SJ’s Head of Content

Moonrise Creek

Moonrise Creek has not been rated.

Moonrise Creek’s Vegan Non-Toxic Makeup

Price Range: $–$$

Moonrise Creek has you covered day and night—literally.

Made with aloe leaf, jojoba oil, and Vitamin E, their breathable Tinted Face Moisturizer is designed for all day wear. A steal, considering it’s a moisturizer, primer, foundation, and sunscreen all-in-one.

Other treasures on their chemical-free makeup list include lip balms, zero waste concealers, primers, cheek tints, liners, and more. All are made with gluten-free and organic ingredients.

About Moonrise Creek

The witchy brand puts a magical touch to the clean cosmetics and aromatherapy blends they produce by hand in small batches with love and intention. Plus, their organic botanical oils are crafted with only high-quality, eco-friendly ingredients.

Terra Stoma

Terra Stoma has not been rated.

Terra Stoma’s Organic Non-Toxic Cosmetics

Price Range: $

Though ‘safest’ makeup is subjective, Terra Stoma wouldn’t be a terra-ble choice for anyone considering their ingredient list is clean and understandable, and includes only preservatives that are naturally derived.

Like the potassium sorbate and ascorbic acid found in their Eye Potion—which, might we add, is one of the most vibrantly ethereal shades we’ve ever seen in an eyeshadow.

In fact, all of their non-toxic, cruelty-free makeup is quite captivating in the color spectrum. Something that isn’t always easy to find with naturally-based products.

About Terra Stoma

Terra Stoma was born out of the desire to celebrate the unique and natural beauty within us by challenging exclusionary perceptions in the beauty industry. Growing up mixed-race in a white space, owner Terra Terrazas understands the challenges all too well. The trained herbalist is committed to making gender-neutral products formulated with a wide variety of skin tone options and offered at an accessible price range.

Many products contain mica, which is non-nano, free of heavy metals, and sourced from a vegan and cruelty-free supplier that does not use child labor.

Most products come courtesy of recyclable packaging, though the mini Eye Potions currently still come in plastic. However, to reduce the impact of packaging further, they’re in the process of becoming one of the few complete refilliable makeup brands.

To reduce their environmental impact, these items are subject to a “Plastic Tax” which allows customers to select an organization to donate part of the sale to.

My Personal Review of Terra Stoma’s Eye Potion – Liquid Eyeshadow:

“If I had to describe Terra Stoma’s range in a few words, it would be Gaia gets glam. Think: earthy tones with a little metallic sparkle, like in the gorgeous liquid eyeshadow eye potions I sampled. The Copal is my favorite, which has a lovely cool satin look to it, but the flashy gold Idol is a close second when I really want to glam up.”

My Personal Review of Terra Stoma’s Eyeheart Mascara:

“I also tested the Eyeheart Mascara and found it best for elongating lashes, as the brush fibers aren’t super close together, so it doesn’t provide much volume. Because it’s all-natural, it’s not waterproof, so I don’t recommend wearing this to go see the latest romantic drama in theaters, but tears aside, it delivers all-day wear, and it’s not super difficult to remove.”

Review by Amber McDaniel, SJ’s Head of Content

Blinking Owl Acres

Blinking Owl Acres has not been rated.

Blinking Owl Acre’s Non-Toxic Makeup

Price Range: $–$$

When it comes to creating the best non-toxic cosmetics, Blinking Owl Acres goes owl in.

Their forest friendly formulas take a holistic approach to tackling oily, dry, and acne-prone skin, so ou’ll never find harsh preservatives and surfactants in their formulas.

Rather, their earthy elixirs contain the likes of jojoba oil, kaolin clay, argan oil, and, notably, beeswax, mica, and silk (the most unique natural skincare ingredient in the mix). The silk actively preserves natural moisture levels, reduces appearance of enlarged pores, and brings radiance to the skin—something that’s easy to see in their glowing Featherlight Veil priming powder.

Of course, it goes without saying that the brand is not vegan.

About Blinking Owl Acres

What makeup brands are clean?

We’ll tell you hoo—Blinking Owl Acres! Though they are front runners on our non-toxic makeup brand list, they also make some incredible skincare, too. Cleansers, serums, facial oils, zero waste mascara, deodorant, foot scrubs—you name it, they’ve got it.

What we love most about Blinking Owl Acres is that all of their products are made with reusable, recyclable, or compostable products.

100% Pure

100% Pure has not been rated.

100% Pure’s Safe & Non-Toxic Cosmetics

Price Range: $$

No one does clean cosmetics quite like 100% Pure. The 100% affordable non-toxic makeup brand makes award-winning makeup products that are pigmented with natural fruit extracts. Bomb lip balms, moisture rich BB creams, eye catching eye shadows, the list goes on and on.

Though all their products are equally amazing, we feel compelled to highlight their Fruit Pigmented® Luminizer. The striking powdered highlighters are laced with moisture rich butters and glistening gemstones that will leave our skin shining brighter than an ethical diamond engagement ring, yet feeling softer than a baby’s bum.

100% Pure

Non-toxic makeup isn’t the only thing 100% Pure knows how to do well. Whether it be shampoo or face masks, all of their products adhere to strict purity standards that ban toxic ingredients.

All purchases donate a meal to a shelter dog or a tree to a community in need, and the brand is currently working on cleaning up their packaging by replacing all packaging with PCR materials by 2024.

Juice Beauty

Juice Beauty has not been rated.

Juice Beauty’s Cruelty-Free Non-Toxic Makeup

Price Range: $–$$

Juice because makeup products are made with non-toxic ingredients, doesn’t mean they have to be expensive. Affordable clean makeup brands like Juice Beauty are here to prove that.

Rather than cheap preservatives, their luxury quality products are formulated with certified organic ingredients, like food-grade preservatives, essential oils, and plant pigments. All which are verified by the Environmental Working Group themselves.

Among their tinted treasures you’ll find illuminating primers, lash defining mascara, SPF lip moisturizers, vegan foundation, and more.

About Juice Beauty

Environmentalism, wellness, and skincare are everything Juice Beauty is about. The base values of the mission driven company include sustainable practices and vegan, cruelty-free, and organic ingredients.

Their corporate HQ’s and farms are solar powered, and the brand is actively eliminating virgin plastics from their products. Namly by launching products made from PCR recycled bottles that clean up the oceans.

My Personal Review of Juice Beauty’s Luminous Lip Crayon:

“For some seriously luminous lips, I can highly recommend the Phyto-Pigments Luminous Lip Crayon. I own one of these in Laguna Pink Mauve and love the bold, long-lasting color it provides—without the cakey look, chemical taste, and lip-dehydrating formula of so many other lipsticks. No need to layer lip balm underneath — the nourishing ingredients like mango seed butter and jojoba oil leave my lips feeling super moisturized and plumper than before.”

Review by Amber McDaniel, SJ’s Head of Content