Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by trestique #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by trestique
Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by 100% Pure #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by 100% Pure
Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by Honeypie Minerals #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by Honeypie Minerals

21 Eco Friendly Makeup Brands Creating the Best Sustainable & Ethical Cosmetics

Want smokey and sustainable eyes?

Glitz and glam can actually be better for our planet with these eco friendly makeup brands.

They’re not concealing the woes of the cosmetics industry, which pumps out 120 billion units of plastic packaging every.single.year.

Between that and chemical fillers linked with cancer, endocrine disruption, and reproductive harm, conventional cosmetics are ugly.

Makes you think twice about licking your lipsticked lips, doesn’t it?

Since plastic packaging ain’t pretty, Clean-Faced Cosmetics is one of the sustainable makeup brands in the USA for refillable and endlessly-reusable cosmetics. 

Considered some of the best eco friendly makeup by celebs, Antonym blends luxury and natural ingredients. 

For sustainable makeup in the UK, All Earth Mineral Cosmetics eliminates waste with their zero waste makeup refills.

Check out the makeup (criteria) tutorial at the end of the article to see how we found the best of the best eco friendly cosmetics brands.

*This post contains affiliate links



Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by Antonym #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by Antonym

*Note: We are confirming policies directly with this brand.

Antonym’s Organic Sustainable Cosmetics

Unwilling to compromise performance by eliminating chemicals, Antonym proves gentle ingredients can achieve fierce looks. 

Just ask some of the brand’s wearers: Elizabeth Bank, Robin Wright, Kate Mara, and Keira Knightley—to name a few. 

Their ECOCERT-certified organic and natural eco friendly makeup is for:

  • Face (blush, liquid, and powder foundation)
  • Eyes (eyeshadow, eyebrow pencils, mascara, eye pencils)

Everything is Leaping Bunny certified cruelty-free and vegan. 

Sensitive skin friendly, you’ll never find parabens, sulfates, phthalates, synthetic oils, artificial fragrance, GMOs, petrochemicals, fillers, mineral oils, and preservatives.

Mineral mica is used, so we’ll check on the ethics of their sourcing.

About Antonym

Antonym is a sustainable US cosmetics company with a French flair. 

The founder, Valerie Giraud, was born in France where some of the products are also manufactured (along with Italy and the Czech Republic). 

These clean cosmetics contain roughly 99%+ natural ingredients (11%+ of which are certified organic) but they do use palm oil of which they don’t specify sourcing policies.

They come in sustainable bamboo compacts or glass bottles and the outer packaging is either recycled or FSC-certified paper. 

Antonym occasionally donates products to charitable events.

Available: Antonym


Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by Elate Cosmetics #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by Elate Cosmetics

*Note: Elate Cosmetics uses palm oil derivatives from RSPO certified palm.

Elate Cosmetics’ Vegan Sustainable Makeup

Elate Beauty offers a large range of eco friendly cosmetics “that don’t compromise the health of any person, animal or the planet.”

Their range includes: 

  • Eyes (pressed and loose powder, mascara, eyeliner, brow balm)
  • Face makeup (foundation, powder, concealer, blush, highlighter, bronzer)
  • Lips (lipstick, lip gloss)
  • Palettes and kits

All are Cruelty Free International certified, PETA certified vegan, and gluten free.

They’re also free of nano-sized Titanium Dioxide, but do contain ethical mica from suppliers who are members of the Responsible Mica Initiative.

About Elate Cosmetics

One of the most eco friendly makeup brands, Elate uses ingredients that are ~75% organic and chooses fair trade over organic if they’re unable to have both. 

Their products are housed in reusable, fair trade, FSC-certified bamboo.

These can then be easily refilled with new products that come in a seed paper pouch. Just refill your palate then wet the pouch and plant it in your garden to grow herbs and wildflowers.

The Canadian Certified B Corp also donates 1% of profits to social charities, 1% to environmental initiatives, and plants a tree with every order.

Available: EarthHero


Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by Clean Faced Cosmetics #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by Clean Faced Cosmetics

Clean-Faced Cosmetics’ Affordable Eco Friendly Makeup

Clean-Faced Cosmetics makes a wide range of sustainable makeup including:

  • Eyes (eyeliner, eyeshadow, mascara that doubles as eyeliner)
  • Lips (lipstick, lip balm)
  • Face (highlighter, foundation, bronzer, blush)
  • Palettes and kits

Each one is made-to-order as well as palm-oil free, vegan, cruelty free (tested on friends, never animals), and as organic as possible.

That said, they do use some chemicals, such as artificial colors Yellow No. 5 FD&C Lake and Red No. 40 FD&C Lake to properly create skin tone matched foundation powders. Neither are considered toxic by EWG. 

All products come in reusable metal tins, or you can just use containers you already have and order a refill packaged in biodegradable cello bags.

About Clean-Faced Cosmetics

Clean-Faced Cosmetics’ founder and creator Laura wants to change the perception around what’s actually “toxic.” 

All the skin safe ingredients she chooses are ethically sourced. Their mica, for example, is from a cruelty free supplier based in the US, and the mica itself is mined in Germany or the US.

All product packaging is either biodegradable or reusable (metal pallets, bamboo applicators, and organic cotton storage bags) and labels are printed on recycled paper with eco-friendly ink.

CFC also regularly donates to organizations like Rainforest Trust, Environmental Defense Fund, NAACP Legal Defense Fund, and the carbon offset program Terrapass.

Available: Etsy


Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by trestique #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by trestique

*Note: Only RSPO palm oil is used. We are confirming policies directly with this brand.

trestique’s Refillable Environmentally Friendly Makeup

Buy once and refill and reuse endlessly.

trestique’s sustainable makeup is low impact on the planet and your wallet. 

The high-performance eco-makeup is infused with natural plant-based and mineral ingredients like titanium dioxide, iron oxides, and mica.

Free of harsh chemicals, toxic ingredients, and synthetic fragrances, their range suits:

  • Face (foundation, concealer, highlight, blush, bronzer)
  • Lips (crayons, balm, stain)
  • Eyes (crayon, brow pencil, mascara, eyeliner)
  • Kits (create your own set)

Some artificial colors are used.

About trestique

trestique offers the first refillable cosmetics system and their products are 2-in-1 multi-use.

All products surpass US and EU safe ingredient guidelines. You won’t find parabens, phthalates, PEGs, BHA, gluten, mineral oil, sulfates, or formaldehyde.

They are cruelty free, vegan, and PETA-certified. 

Their 87% recycled packaging is certified carbon neutral by CarbonFund. Though still delivered in plastic, they’re not completely zero waste.

If you decide to recycle rather than refill, you can use their mail-back recycling program or take the packaging to a Credo location (US) or Hudson’s Bay (Canada).

The outer packaging is recyclable, FSC-certified kraft paper printed with soy ink.

Available: trestique

trestique has featured in an article on sustainable makeup bags.

5. 100% PURE

Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by 100% Pure #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by 100% Pure

*Note: Not all products are vegan, but there are many vegan options

100% Pure’s Ethical and Sustainable Makeup

100% Pure makes vegan, cruelty free, and natural makeup products as well as vegan makeup brushes out of recycled PBT plastic bottles.

Their non toxic “Fruit Pigmented” makeup line covers:

  • Face (primer, foundation, concealer, blush, bronzer, highlighter)
  • Eyes (organic eyeshadow, liner, mascara, brow products)
  • Lips (sticks, glosses, tints).
  • Palettes
  • Nail polish

Without nano-particles or synthetic colors, it’s clean enough to be considered pregnancy safe makeup.

Most product housing (post-consumer recycled glass, plastic, tin, and paper) is recyclable either through their in-store recycling program or in curbside recycling bins.

If you participate in in-store recycling, you’ll receive a free trial-size product.

About 100% Pure

100% Pure prioritizes corporate responsibility, change, and transparency, using ingredients sourced using an Ethical Trade Initiative base code.

You will find mica in makeup of theirs that’s shimmery and they confirmed with us its ethical sourcing:

“It’s produced in the most ethical and safe way possible. The mill, located in Andhra Pradesh, is a modern, high-tech facility, that never utilizes child labor and holds product quality to exceptional standards.”

Their products do contain ethically sourced palm oil or derivatives but we’re not sure if any certifications apply.

Most products are made in the USA and everything ships in recyclable materials with compostable cornstarch packing peanuts. 

By 2024, 75% of their packaging will be free of petrochemicals. 

For every order, 100% Pure donates either one bowl of vegan dog food or plants a tree through Trees for the Future. 

100% Pure’s head office is 100% solar powered and they’re working to become Climate Positive.

Available: 100% Pure


Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by Axiology #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by Axiology

Axiology’s Clean Sustainable Makeup

Axiology is a luxury organic lipstick specialist that’s “100% evil free,” referring to their strict policy against the likes of palm oil and animal testing. 

Many of their ingredients (e.g. castor oil, sunflower oil) are organic and all are 100% safe, non-toxic, and nano-particle free.

They recently did away with tubes of lipstick and now use multi-use “lip-to-lid” balmies. These lipstick crayons contain no unnecessary packaging (just a little paper wrapping) and can be used for eyes and cheeks, too.

About Axiology

As an ethical cosmetics brand, Axiology has exceptional sustainability credentials.

Their sustainable cruelty free makeup is certified by PETA and their ingredients are sourced ethically.

For example, shea butter and moringa oils are fair trade, and their mica is sourced from a supplier that supports Made in a Free World

All outer packaging comes from a woman-owned recycled paper boutique in Indonesia.

In addition to not using palm oil, Axiology provides support to the Orangutan Foundation International, which rehabilitates endangered animals after being displaced by palm oil industry logging.

Available: Axiology  |  The V Spot (Aus)


Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by Dab Herb #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by Dab Herb

Dab Herb’s Eco Friendly Makeup Products

Dab Herb Makeup offers a large selection of palm oil-free and eco friendly makeup such as:

  • Eyes (zero waste mascara, eyeliner, eyeshadow, eyebrow grower)
  • Face (foundation, tinted moisturizer, concealer, luminizer, primer, contour powder, cheek pinch, blush, color corrector)
  • Lips (gloss, tint, balm)
  • Sets and tools

They also carry a line of zero waste skin care products to keep your skin beneath the makeup naturally healthy and glowing.

These eco products come in glass or tin containers and have cheaper refill options too.

About Dab Herb

Dab Herb is a “Nature to Nurture” beauty and makeup company.

For every product, only food-grade, certified organic, cruelty free, and vegan ingredients are used. Many are fair trade. 

Some products contain mica that’s ethically mined and processed in the USA.

Dab ships their eco friendly and cruelty free makeup sans plastic and they reuse their own suppliers’ shipping materials for larger orders.

Through their support of Made In The Free World, they help find solutions to human trafficking and provide care for victims.

Available: Etsy


Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by Plant Makeup #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by Plant Makeup

*Note: Some products contain beeswax. However, vegan options are widely available.

Plant Makeup’s Ethical Makeup

Plant Makeup’s natural sustainable makeup will help any beauty routine bloom with a wide range of products:

  • Face (natural foundation, cheek gloss, shimmer sticks, highlighting cream, shimmer powder, finishing powder, blush)
  • Body (glow stick, body glitter, shimmer stick, foundation powder)
  • Eyes (shimmer balm, eyeshadow, primer, lash gloss + grow serum)
  • Lips (gloss, tint, paste, balm)
  • Tools (bamboo makeup brushes and mascara wands)
  • Neck and wrists (non toxic perfume)

As the name suggests, every ingredient is 100% natural and mostly plant-derived. 

No minerals, carmine coloration, nano-particles, palm oil, synthetics, parabens, gluten, or preservatives.

While all products are cruelty free and most are vegan, a few contain organic USA-sourced beeswax or honey so if you’re looking for a vegan option, check this list.

Choose between glass pot products and compostable cardboard tube containers.

About Plant Makeup

Plant Makeup was founded by artist, musician, and all-around creative goddess Jes. 

After discovering a passion for plants, she started blending herbal teas and eventually started turning plants into makeup, skincare, haircare, incense cones, and cruelty free perfume.

Plant Makeup uses local or organic ingredients, all completely non-GMO, sustainably sourced, and made fresh in small batches. 

As for packaging, they use recycled and compostable materials down to the labels Jes draws herself. 

Available: Etsy


Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by Billion Dollar Beauty #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by Billion Dollar Beauty

*Note: We are confirming policies directly with this brand.

Billion Dollar Beauty’s Cheap Sustainable Makeup

Buy the Billion Dollar Box once and refill it for life.

It’s made from 30% post-consumer recycled plastic and the makeup pans are sold separately, so you can customize, curate (and cut packaging) to your heart’s content.

You can fill it with Billion Dollar Beauty’s selection of cosmetics for your:

  • Brows (pomade, powder)
  • Eyes (eyeshadow)
  • Lips (balm)
  • Cheeks (blush, bronzer, concealer, highlighter)

Their products are vegan, paraben-free, and cruelty free but do contain titanium dioxides, iron oxides, and synthetic ingredients. 

They also contain palm oil derivatives. We’ll reach out to see if these come from sustainable sources. 

Note that some products, like their brow pens and pencils, are housed in single-use (but 30% PCR) plastic packaging.

About Billion Dollar Beauty

Don’t let their name confuse you.

Woman-founded Billion Dollar Beauty is one of the most affordable sustainable cosmetics brands out there. 

Subscription options are available.

Available: Billion Dollar Beauty


Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by Palette #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by Palette

Palette’s Eco Friendly Makeup Packaging

The most eco friendly makeup is that which you already own. 

To make it TSA friendly or easy to bring with you anywhere, try Palette’s washable and refillable makeup holder.

Considered the “refillable smart beauty tool of your dreams,” the Original High Fiver is made with recycled plastic and ready to store your “goops, glops, and glam.”

Instead of buying travel-size sustainable cosmetics, this allows you to fill with your own, then rinse, wash, and repeat. 

Between squishy wells that you can press up and an optional spatula, you’ll be sure to use every last drop.

About Palette

Palette is woman-owned and its products are made in the USA. 

Currently, their High Fiver is made with 30% recycled plastic, though they’re aiming for 50%.

They’re shipped in FSC-certified eco mailers printed with soy inks.

Available: Palette



Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by All Earth Mineral Cosmetics #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by All Earth Mineral Cosmetics

*Note: We are confirming policies directly with this brand.

All Earth Mineral Cosmetics—the Most Eco Friendly Makeup Brand in the UK

Made of mineral and botanical ingredients, All Earth Mineral Cosmetics’ products are kind to sensitive skin and provide long-lasting coverage. 

These include vegan and cruelty free eco-cosmetics for the:

  • Face (foundation, concealer, finishing powder, blusher, bronzer, contour, illuminator, cream highlighter, cream brightening concealer)
  • Lips (lip tint)
  • Eyes (eye tint)

Cosmetic-grade mica and natural preservatives are used, and you’ll never find binders, sulfates, alcohol, gluten, artificial fragrance, or parabens in the ingredients. 

The products are housed in fully recyclable aluminum and glass containers with refills available in paper tubes. 

To accommodate refills, shoppers can add a “Pot for Life” which is made from recycled fishing nets salvaged in Cornwall.

About All Earth Mineral Cosmetics

Voted one of the best sustainable makeup brands the UK has to offer by National Health Beauty & Wellness, All Earth Mineral Cosmetics is a standout. 

All of their mineral-based cosmetic and skincare products are handmade in Cornwall and Kent using ethical, sustainably-sourced ingredients. 

The minerals are nano-free and sourced from countries and suppliers where child labor is prohibited. 

Through their Eco Swap Service, an option is available at checkout to send back makeup containers and brushes to be responsibly recycled with Terracycle. 

Orders are shipped in biodegradable and recycled bags and boxes.

Available: All Earth Mineral Cosmetics


Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by Honeypie Minerals #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by Honeypie Minerals

Honeypie Minerals’ Inexpensive Ethical Makeup

Thanks to their earth inspired sustainable cosmetics, Honeypie Minerals is a go-to to glam up.

Their range includes:

  • Face (corrector, foundation, blusher, bronzer)
  • Eyes (eyeshadow)
  • Kits
  • Brushes (made with synthetic bristles, recycled aluminum ferrules, and sustainable bamboo handles)

Everything is 100% natural, non-GMO, vegan friendly, and cruelty free. 

There are no nano-particles, preservatives, mineral oil, parabens, fragrances, wax, palm oil, or alcohol in their ingredient lists.

They do include mica in some of their formulations, but it’s sourced from manufacturers that do not use child labor. 

Initial orders come in recyclable / reusable plastic jars while zero waste refills come in plastic free, compostable sachets.

Similarly, their Sample Set sachets are made from compostable, recyclable, pH-neutral, and PEFC-certified pinewood cellulose paper.

Soon, the jars will be made from aluminum or post-consumer recycled materials.

About Honeypie Minerals

Honeypie Minerals is a female-founded and award-winning UK sustainable cosmetics brand. 

Everything is made in small batches in Essex using 100% renewable energy. 

They know the exact source and origin of all ingredients and work hand-in-hand with suppliers to ensure they’re ethical and sustainable.  

They have a zero-tolerance policy for child labor, slavery, and human trafficking. 

Customers receive their first order in a free, GOTS-certified organic cotton drawstring makeup bag. 

FSC-certified recyclable boxes, compostable pellets, and biodegradable paper tape are used for plastic-free shipping.

Their website is carbon neutral. For every product purchased, one tree is planted through a partnership with Tree Nation.

Available: Amazon


Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by PHB Beauty #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by PHB Beauty

*Note: A palm oil derivative (stearic acid) is used in some products.

PHB Ethical Beauty’s Sustainable and Eco Friendly Makeup

PHB Ethical Beauty’s entire makeup range is handmade, despite all it covers:

  • Face (BB cream, liquid foundation, tinted moisturizer, blush, primer, finishing powder, highlighter, concealer, bronzer, cruelty free moisturizer)
  • Lips (lipstick, lip liner, lip glaze, lip gloss, lip crayon)
  • Eyes (mascara, eyeliner, eyeshadow, brow powder)

PHB enhances the makeup’s overall effectiveness and performance by including organic oils, vitamins, and plant waxes which nourish and protect the skin.

They’ll also provide some pop thanks to mineral iron oxides and ultramarines that are rich in pigment.

You won’t find parabens, petrochemicals, formaldehyde, microplastics, or gluten.

Their products are suitable if you have acne-prone skin, wear contact lenses, or have sensitive eyes.

About PHB Ethical Beauty

PHB is a family-run business based in Brighton, UK. 

From sustainable skincare to body care (think: organic body wash) and haircare, they have a comprehensive range of handmade, natural, and halal products.

They are currently working towards organic certification. 

PHB is registered with Cruelty Free International, Vegan Society UK, and PETA’s Beauty without Bunnies campaign. They only source their ingredients from companies aligned with their ethical stance.

This means supporting fair trade cooperatives whenever possible. 

Members of the Global Shea Alliance, their organic shea butter comes from a women’s co-op in West Africa. Purchasing it helps to fund local schools and daycare centers. 

While free of palm oil itself, stearic acid remains. As the only alternative would come from beef tallow, their commitment to being plant-based requires they rely on a palm oil derivative. 

Sustainable makeup packaging is the go-to in the form of recyclable glass bottles, aluminum lids, and PET eco tubes (60-70% recycled plastic). Send it back to PHB to be responsibly recycled.

20% of net profits are donated to various charities, like Wild at Heart Foundation.

Available: PHB Ethical Beauty


Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by Bomonde #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by Bomonde

Bomonde Mineral Makeup’s Vegan Sustainable Makeup

Bomonde Mineral Makeup promises not to clog your pores while lasting all day. Their lineup includes:

  • Face (foundation, bronzer, highlighter, blusher, concealer, finishing powder, color corrector) 
  • Eyes (eyebrow powder, eyeshadow, eyeliner)
  • Lips (lipstick, lip gloss)
  • Brushes

Everything is vegan, healthy, natural, and cruelty free. 

Natural plant oils and essential oils are the basis of most products. 

Artificial fragrance and mica are also found in most ingredient lists.

Aside from the lipstick (which does contain some plastic), the eco friendly makeup comes in refillable bamboo containers or compostable tubes, with refills in cardboard packaging.

About Bomonde Mineral Makeup

Bomonde is a top source for “no nonsense, no gimmick, 100% mineral makeup.”

The eco friendly mineral makeup products are made in England, while the brushes are made in China. 

They’ve confirmed with us that their minerals, like mica, are ethically sourced.

They use some common palm oil derivatives like cetyl alcohol, but have also confirmed these are palm oil free.

Available: Etsy Bomonde


Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by ZAO #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by ZAO

*Note: Zao Organic Makeup does use several palm oil derivatives, which are of origin or RSPO origin. We are confirming policies directly with this brand.

Zao Organic Makeup’s Luxury Eco Friendly Cosmetics

Zao organic sustainable makeup is entirely vegan, cruelty free, gluten free, and refillable. 

This includes skincare, brushes, and cosmetics products for:

  • Face (foundation, BB cream, blush, concealer, bronzer)
  • Eyes (eyeshadow, mascara, liner pencils)
  • Lips (lipstick, liner pencils)

All of which are free from petrochemical derivatives and synthetic preservatives. 

Instead, they use micronized silver powder, which works as a skin-friendly preservative with antiseptic properties. 

Vanilla extract is the only fragrance in use and the titanium dioxide is non-nano. 

The makeup is housed in sustainably harvested refillable bamboo. 

Some refills (i.e. pressed powders) come in recyclable, BPA-free plastic. They’re working on switching to cardboard.

About Zao Organic Makeup

Zao Organic Makeup is an eco-luxury brand located in Italy and France. 

All of their products are certified organic by Ecocert and manufactured in the Czech Republic and Italy. 

PETA assures that they’re vegan and cruelty free, too. 

They work with 100% natural ingredients chosen to impart anti-aging and other healing benefits.

Available: Zao Organic Makeup


Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by Vyana Plant Beauty #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by Vyana Plant Beauty

Vyana Plant Beauty’s Eco Friendly Makeup UK

Vyana Plant Beauty vegan eco friendly makeup range includes:

  • Face (mineral foundation powder, finishing powder, mineral-free foundation, organic primer, CC powder, vegan concealer)
  • Cheeks (blush)
  • Eyes (eyeshadow)

When browsing, you may notice how simple the ingredient lists are (between 5-8 items). 

Everything is natural, either plant-derived or mineral-derived (Mica and iron oxide). 

The natural ingredients are incorporated to provide additional rejuvenating properties (anti-aging, vitamin C boost, etc.).

Some products contain the common palm derivatives cetyl alcohol and stearic acid but they’ve confirmed with us these ingredients are palm oil free.

About Vyana Plant Beauty

Swedish beauty brand Vyana Plant Beauty is a vegan and cruelty free makeup company, which aims to harness “all the richness the earth has to offer”.

Their mica has a sustainable mining certificate and is guaranteed child labour free.

By opting to use recycled plastic tins, metal tins, or cardboard tubes, they have a smaller carbon footprint than if they used glass pots (as they used to) since glass is heavier to ship.

You can also order product refills that come in compostable cello bags. Liquid refills are possible by returning your clean container to the company for 25% off.

Orders are sent in kraft paper boxes filled with shredded paper and a brochure printed with compostable ink.

Available: Etsy



Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by Flavedo & Albedo #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by Flavedo & Albedo

*Note: All products except one eyeshadow color are vegan.

Flavedo & Albedo’s Plastic Free Sustainable Makeup

High performance and plastic free, Flavedo & Albedo is one of the best eco friendly makeup brands for:

  • Eyes (eyeshadow, eyeliner)
  • Cheeks (tint, glow)
  • Lips (tint)

Aside from the Velvet Eyeshadow in Sky, everything is vegan and all products are cruelty free and paraben-free. 

The eco friendly makeup comes in glass or aluminum packaging. Some aluminium lids have a cork liner that can be composted. 

The pencils are made with sustainable timber.

About Flavedo & Albedo

Flavedo & Albedo is for those of us who love makeup and hate plastic. 

They don’t use it at all. No plastic seals, lids, tubs, anything. 

The outer packaging is recycled and recyclable and the tissue paper is FSC certified, acid-free, and printed with soy-based inks.

Available: Flavedo & Albedo


Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by Dirty Hippie #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by Dirty Hippie

*Note: Dirty Hippie Cosmetics uses organic emulsifying waxes that aren’t guaranteed to be 100% palm oil free.

Dirty Hippie Cosmetics’ High Quality Ethical Makeup

Let’s throw back to the summer of ‘69 because we’re in love with Dirty Hippie and their large range of sustainable makeup:

  • Face (foundation, BB cream, primer, blush, cheek tint)
  • Eyes (eyeshadow, brow powder, liquid eyeliner, mascara)
  • Lips (lipstick pots)
  • Skin and hair care products (including zero waste makeup remover)

Despite having “dirty” in the name, their entire product range is made of clean, non-synthetic ingredients, not to mention vegan and cruelty free. 

Unfortunately, their supplier of Cetearyl and Sorbitan olivate no longer guarantees they are palm oil free. Their facial primers, moisturizers, mascara, eyeliner, and concealers may include this ingredient.

Their zero waste lip balms, sunscreens, deodorants, and cheek balm come in unbleached recycled paper tubes. Other products come in reusable tins and glass bottles.

About Dirty Hippie Cosmetics

Hailing from Australia, Dirty Hippie Cosmetics is one of the best environmentally friendly makeup brands—not surprising given they’re based in a zero waste community.

That means they offset 50% of the carbon emissions of their operations and run on solar. 

When it comes to sourcing they purchase through fair trade channels, locally, or grow their own raw ingredients.

Dirty Hippie is involved in a number of charitable initiatives and projects from raising awareness for suicide prevention to animal rescue to support for cancer sufferers.

Available: Etsy


Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by Biome #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by Biome

*Note: We are confirming policies directly with this brand.

Biome’s Affordable Ethical Makeup

With budget friendly beauty goodies for everyone, Biome has its own line of eco friendly cosmetics:

  • Eyes (mascara, eye liner)
  • Lips (lipsticks, lip gloss)
  • Face (foundation, primer, mineral powder, concealer, luminizer)

Everything is toxin-free, natural, non-GMO, gluten-free, and palm oil-free, with a dedicated section of vegan makeup, too. 

Most ingredients are certified organic, but we’ll be touching base regarding sourcing for their mineral pigments like titanium dioxide, iron oxide, and mica.

About Biome

Biome isn’t just one of the best zero waste online stores for personal care products. 

This ethical online marketplace is now behind a range of self-branded sustainable cosmetics made in the USA. 

Many items come in reusable / recyclable glass jars. While plastic packaging is used for some products, it can be cleaned and returned to any Biome location to be recycled with TerraCycle.

Biome is a woman-founded company and a Certified B Corp, with an extensive list of banned ingredients.  

They’re also a Net Zero company, going beyond carbon neutral by taking additional actions to have a climate-positive impact.

Available: Biome


Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by NEEK #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by NEEK

Neek Skin Organics’ Sustainable Vegan Makeup

Neek specializes in ethical lipstick, which comes in all sorts of shades, from subtle sheens to poppin’ pinks.

All non-toxic and vegan, you won’t find parabens, phthalates, sulfates, mineral oils, palm oil, perfume, lead, gluten, carmine, sheep grease, alcohol, or even beeswax. 

Micas and pigments are used instead of synthetic dyes. 

They even contain sweet orange peel which has natural anti-inflammatory properties. 

Despite the fact that lipstick is one of the hardest things to thoughtfully package, they manage by using mostly-bamboo twist tubes that greatly cut down on plastic.

About Neek Skin Organics

Neek is one of the most eco friendly makeup companies in Australia.  

Founded by lipstick-lover Angelique, Neek empowers consumers with better makeup options. 

All products are made entirely in Australia and are cruelty free, “tested on sisters, not animals”. 

They only work with ingredients that are certified as sustainably sourced and organic grade. 

Aside from minimizing virgin plastic content in their containers, they use minimal shipping materials and mail via plastic-free compostable satchels.

Available: Biome


Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by Eco Minerals #ecofriendlymakeup #sustainablemakeup #sustainablejungle
Image by Eco Minerals

Eco Minerals’ Natural Eco Friendly Makeup

For natural, palm oil free, vegan, and cruelty free makeup, Eco Minerals is one of Australia’s finest. 

Check them out for:

  • Eyes (eye color, mascara, brow powder, eyeliner, eye shadow)
  • Face (BB cream, pressed mineral powder, foundation powder, liquid foundation, concealer, primer, bronzer, highlight, illuminator)
  • Lips (lipsticks, lip balm)
  • Makeup brushes

You won’t find fillers, dyes, colorings, coated mica, nanoparticles, or bismuth oxychloride in Eco Minerals’ clean sustainable makeup. 

Instead, it features 100% pure, natural minerals: calming and sun-protective zinc oxide, pigment-providing iron oxide, protecting titanium dioxide, and shimmery mica.

For their wet makeup (mascara, lip gloss, etc.), these are combined with 100% natural botanicals. 

Zero waste refills in kraft paper pouches are available for powder products. For the liquid bb cream, skincare and primer, refills come in cartridges that use 40% less plastic.

About Eco Minerals

Byron Bay-based Eco Minerals believes minerals can be done right through purity and ethical sourcing.

Hence why their mica is not sourced from regions often linked with child labor (India, Asia, Africa) and the bamboo for their brush handles comes from sustainable sources.

Everything is certified by CCF and PETA to be vegan and cruelty free. 

They use minimal, recycled, or biodegradable packaging and hand pack orders in their Byron Bay showroom.

Available: Biome


We pulled out our handheld mirror to check our ethical beauty criteria to find the best eco friendly makeup brands and products that are:

  • Vegan: No animal byproducts. Exceptions we sometimes make are beeswax and honey, but we’ll still always tag these as not vegan.
  • Cruelty free: Animals don’t wear makeup, so we shouldn’t test it on them.
  • Non-toxic: Given the plethora of ingredients to avoid in skin care, organic ingredients are ideal and natural ones are next, but on the occasion that brands use something synthetic, it must be non-toxic.
  • Palm oil free: Some exceptions are made for those using organic or RSPO palm oil. 
  • Ethical sourcing: In regards to makeup, mica is the biggest ingredient of contention here. Being a mineral that requires mining, it’s often associated with child and forced labor so we look for brands that source this mineral ethically.
  • Thoughtful packaging: See ya, single-use plastic tube of lipstick. These brands are doing things a little differently, using reusable, refillable, or compostable packaging. 


Beauty may only be skin deep, but that doesn’t mean you shouldn’t pay attention to what you’re applying to your skin. 

Between toxic ingredients, artificial colors, synthetic fragrances, and plastic pollution, the cosmetics industry could use a makeover. 

Fortunately, these eco friendly makeup brands are trendsetters for better-for-earth beauty! 

We’d love to see a world where sustainable cosmetics are the only cosmetics. 

To help us get there, spread the word and share this article with friends who like to get a little dolled up.

Want smokey and sustainable eyes? Glitz and glam can actually be better for our planet with these eco friendly makeup brands. Image by Honeypie Minerals #ecofriendlymakeup #sustainablemakeup #sustainablejungle

12 thoughts on “21 Eco Friendly Makeup Brands Creating The Best Sustainable & Ethical Cosmetics”

  1. Hi,
    I am part of a sustainability group. I need to write an article on sustainable make-up. I will mention the list of brands in my article. Any other information you think would be interesting would be great.
    Thank you,

  2. Hi and Happy New Year!
    Thank you for this content; it’s awesome.

    I found another brand and wanted to share: Thrive Causemetics. I don’t know too much about them, but they seem great from what I’ve read.

    Thanks and take care!

  3. Hi Joy,

    This is a great post, what a lot of research! I’m always on the look out for plastic-free or minimal waste brands in the UK for my little starter blog.



    • Hi Bethan, I originally heard some things about them that I didn’t love the sound of so didn’t bother to look further or even validate if those things were true. I also heard recently that they have new owners now and things are changing so might put some effort in to looking into them. Thanks for the prompt!

      • Given loreal were affiliated with the body shop between 2006 and 2017 and parted ways quite publicly given their differing ethical beliefs. TBS have been in partnership with Natura since 2017 who have shared ethical practices mentioned on the website to all consumers and a simple google search would have given you much more information. For a company in hyper growth and at the forefront of ethical beauty for 40 years the fact you have listed lush seems a somewhat weak research .

        • Hi Emma, thank you for your feedback. Sorry you feel that the research is weak, we only have time to work on this site on the weekends so by no means claim to have listed every ethical beauty brand. We do our best to cover a range of brands that come to our attention and like I said, TBS just wasn’t on our radar as this is the first time anyone has asked about them. Lush on the other hand has been brought to our attention time and time again by readers so we felt we had to cover them. Again like I said, we’ll look into TBS for our next update.

  4. Hey there,
    I am looking for interesting eco-friendly candidates to feature in a show I am producing for CNN.
    I need to find people in vocations such as teachers, designers, engineers, artists and policeman or anyone that has adapted their career to make it a more sustainable one. It is important they have not given up their chosen career but have tweaked it to make it more sustainable and eco-friendly. People who are passionate and keen to contribute to a greener future for us all.
    Do you know anyone in the region who has chosen to go down this route?
    The person can be local but would have to speak good English and we would film their journey. The main hook is a person who loves their job but wanted to make it sustainable, for example I would love to find a graffiti artist who uses moss instead of toxic spray or a beautician who only uses eco-friendly products for her clients, or even makes her own products.
    Best wishes,

    • Hi Amani,

      There are so many people like that featured on our website. Can you be more specific around which region you’re referring to?


    • Hi Sonja,
      Thanks for visiting, sorry about the late reply. You know, I looked at Neil’s Yard Ages ago and couldn’t find a policy on palm oil and thought a brand as big as them should be explicit about it so was a little put off and they therefore don’t feature on our site. I just had another look at their site now and it does look like they have some great initiatives so maybe I’ll look at them again. I don’t see any makeup in their range though so it doesn’t look like they’d work for this article. Do you have a product in mind in particular that you were surprised wasn’t on this list?
      Thanks again for stopping by!


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