Aram Terry is an entrepreneur and the Co-founder of MasayaCo, a regenerative furniture company that combines reforestation, artisan craftsmanship, and circular design.
Originally from the U.S., Aram first traveled to Nicaragua in 2002 as a Peace Corps volunteer. It was during this time—while witnessing the ecological and social impacts of destructive forestry practices—that he envisioned a better way forward. In 2007, Aram co-founded Maderas Sostenibles, a company focused on reforestation and salvaging hurricane-damaged hardwoods. That vision evolved into a vertically integrated ecosystem that now includes MasayaCo, Masaya Teak, and Masaya Homes.
Together with his wife, Nicaraguan designer and artisan Abril Zepeda, Aram launched MasayaCo to bring their “Seed to Seat” model to life—creating heirloom-quality furniture from trees they plant, harvest, and process themselves on previously deforested land. Today, Aram continues to champion business as a tool for environmental regeneration and economic empowerment.
🎧 In this episode, we cover:
- Aram’s personal journey and the Peace Corps roots of MasayaCo
- How reforestation is central to the company’s model
- Building an ecosystem: MasayaCo, Masaya Homes & Masaya Teak
- The sustainability wins, challenges, and trade-offs along the way
- What contributed to MasayaCo’s Top Rated status through our Brand Rating System
- Why regenerative models are the future of furniture
🔒 Members-only bonus:
In our extended conversation, Aram gets personal about the strategic challenges of running a purpose-driven business. From tough decisions to moments of real impact, he shares what keeps him grounded—and his vision for shifting consumer culture.
Stay tuned for guidance on how to become a member or register your interest in becoming a paid member here.
