Hahaha

Hahaha is a small, Los Angeles-based children’s streetwear brand that manufactures all garments locally from 100% GOTS-certified organic cotton. The brand’s fabrics are also OEKO-TEX Standard 100 certified, independently tested against over 350 harmful substances, making them suitable for children’s direct skin contact.

A distinctive feature is the brand’s interchangeable hook-and-loop patch system, which allows children to creatively restyle garments rather than replace them, extending the useful life of each piece. Hahaha has earned our highest rating of “Disrupting,” placing it within the top 10% of brands in the fashion category.

About Hahaha

Hahaha was founded by Armenian-American entrepreneur Gev Balyan in Los Angeles, California. The brand was built to combine playful, customizable kids’ clothing with responsible production practices. All garments are cut and sewn by Euphoric Colors, an independent LA-based manufacturing partner, using USA-grown organic cotton that is locally processed.

The brand’s cultural heritage patch collections celebrate communities including Native American, Mexican, Chinese, Indian, and Armenian cultures, reflecting the diversity of Los Angeles.

Product Categories

Kids ClothingAccessoriesFashionKidsKids Accessories

Attributes

Certifications / Memberships

GOTS OEKO-TEX®

Location

United States

Pricing

$$$$$

Ships from

United States

Ships to

Worldwide

Rating Summary

Nature & Animals

All Hahaha garments are made from 100% GOTS-certified organic cotton, backed by a publicly disclosed Transaction Certificate. Fabrics are also OEKO-TEX Standard 100 certified, independently verified as free from harmful substances including formaldehyde, heavy metals, and azo dyes. The brand uses no synthetic blends, recycled polyester, or conventional cotton. Chemical use is inherently low due to the exclusive use of these certified organic materials, with GOTS certification also covering fabric dyes.

The use of GOTS-certified organic cotton reduces upstream water contamination by prohibiting synthetic pesticides and fertilizers, though formal water tracking is not yet in place at the manufacturing level. The brand does not use materials linked to deforestation such as viscose, rayon, or wood-based fibers, but no formal biodiversity targets or actions are in place.

Products are packaged in kraft paper-based materials that can be recycled or composted. Hahaha avoids plastic poly bags for individual garments, though packaging is not FSC-certified and the brand does not claim to be entirely plastic-free.

Hahaha manufactures in small, planned production runs to minimize deadstock and overproduction, with garments produced to order rather than in bulk. Each garment carries a sewn-in care label encouraging parents to pass items to another child when outgrown. The interchangeable hook-and-loop patch system allows garments to be refreshed and restyled as children’s interests change, and all products are compostable at end of life as they are made from 100% organic cotton (once patches have been removed).

All manufacturing takes place in Los Angeles, reducing supply chain emissions compared to overseas production, though the brand has not yet formally measured or offset its carbon footprint. Energy use at the manufacturing facility is not currently tracked. No animal-derived materials are used.

Score for Nature & Animals: 63%. Learn more about our scoring.

Communities & Wellbeing

Hahaha is a small, founder-led brand with no direct employees outside the co-founding team. As a sole-trader-equivalent operation at this stage, workforce practices are managed informally among the founding collaborators, all of whom are based in Los Angeles.

All garments are manufactured by Euphoric Colors, an LA-based cut-and-sew facility operating under a signed manufacturing agreement. All production workers are subject to California labor law, and the brand’s GOTS certification extends to social criteria requiring fair wages, no child labor, and safe working conditions. The founders maintain a close, direct relationship with their manufacturing partner. No formal supplier code of conduct exists beyond GOTS requirements.

The brand was founded by an Armenian-American immigrant entrepreneur, and its core product line is built around cultural heritage patch collections celebrating Native American, Mexican, Chinese, Indian, and Armenian communities. Product design, marketing, and community engagement actively reflect Los Angeles’s multicultural communities. No formal DE&I policy is in place, though no direct employees exist outside the founding team at this time.

All garments are GOTS-certified and OEKO-TEX Standard 100 certified for chemical safety in children’s direct skin contact. Patches comply with CPSC small parts safety requirements with a minimum 4cm size policy. Reasonable digital protections are in place via Shopify’s secure checkout and a published privacy policy.

All garment manufacturing is done by a small, independent LA-based manufacturer, and patch production is also being developed with LA-area embroidery suppliers. The organic cotton itself is grown in the USA and processed locally.

Score for Communities & Wellbeing: 93%. Learn more about our scoring.

Values & Governance

Hahaha is a very small business with fewer than 15 people. The brand’s certifications, materials sourcing, and manufacturing location are publicly documented on its website. The brand publishes its GOTS Transaction Certificate number so customers can verify it directly on the GOTS public database. No formal sustainability report is published, though the materials page serves as a public disclosure of key claims.

There is no known history of greenwashing, false claims, or misleading marketing.

Hahaha is in its first year of commercial operations and has not yet established a formal giving or charitable program.

Score for Values & Governance: 50%. Learn more about our scoring.

Product Performance

As a new brand, independent customer feedback is still limited. However, the seven reviews currently available on the brand’s website are all five-star ratings. Reviewers consistently highlight the quality and softness of the organic cotton fabric, the comfort of the garments, and the appeal of the customizable patch system for children. No notable negative feedback has been reported.

The hook-and-loop patch system adds functional versatility to each garment, allowing children to personalize and restyle their clothing. Garments are inherently repairable, and the patch system extends the useful life of each piece as children’s interests change, though no formal repair or warranty program is currently in place.

Score for Product Performance: 100%. Learn more about our scoring.

Review Summary From Other Customers

Pros

Reviews note the high quality and softness of the organic cotton fabric, with one stating their children find the garments very comfortable and do not want to take them off.
The customizable patch system is well received, with parents noting it allows children to personalize their clothing and express different interests or moods. One reviewer highlighted the "Born to Rock" patches pack as a way for their 12-year-old to mix and match based on changing style preferences.
Multiple reviewers describe the quality as exceptional with one saying it outperforms.

Cons

Customer reviews are very limited at this stage, with only seven reviews available on the brand's website and no independent third-party reviews on platforms such as Trustpilot or Reddit.
No negative product feedback has been reported in the available reviews, though the small sample size limits the ability to identify potential issues with sizing, durability, or other common clothing concerns.

Disrupting

Top 10% of brands

Hahaha scores 71% overall, scoring within 10% of the top-rated brand in our fashion category. Learn more about our scoring.

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