Pets are part of the family, no sniffs or butts about it. And because they are, we want the best for them, which also means thinking about what their toys, food, beds, and grooming products are doing to the planet.
Why is this important, you ask? A peer-reviewed study in PLOS One found that dogs and cats in the US alone are responsible for 25% to 30% of the environmental impact of meat consumption, creating roughly 64 million tons of CO2 annually. Add in plastic toys, synthetic flea treatments, and non-recyclable packaging, and the collective environmental pawprint of our furry friends starts to add up.
So sit, stay, and let us walk you through some environmentally friendly pet products that are doggone good for everyone. And if you’d prefer not buying anything new at all, remember thrift stores are an excellent option for secondhand toys, collars, leashes, and more. And instead of poop bags, you can use chip packets, toilet paper wrappers, or newspapers. See our guide to zero waste dog care for more ideas.
What We Looked For
We prioritized brands that use natural, recycled, or organic materials, practice transparent and ethical manufacturing, and back up their eco claims with third-party certifications like B Corp, Oeko-tex, and GOTS,.
We also considered those brands going the extra (dog-walking) mile with green business practices like using renewable energy and sustainable packaging (minimal, recyclable or compostable).
For more details on what we looked for, pounce down to the bottom of this article.
Our Ratings & Research
This article is split into two parts. First, we feature brands we’ve vetted through our sustainability rating system, where we evaluate initiatives across 22 criteria. Then, we cover additional sustainable pet products from brands that meet our editorial standards but haven’t gone through the full rating process. See other rated brands in our sustainable brand directory.
Related Guides
For deeper dives into specific categories, we have dedicated articles on eco-friendly dog toys, eco-friendly dog beds, sustainable dog food, sustainable cat food, and sustainable dog collars.
The Best Eco-Friendly Pet Products & Brands
Rated Eco-Friendly Pet Brands
Best for Toys | The Kind Pet: Compostable dog and cat toys made from certified organic cotton, hemp, and natural rubber, with plastic-free packaging and a partnership with rePurpose Global to remove ocean plastic.
Best for Sustainable Pet Food | The Honest Kitchen: Human-grade, dehydrated pet food from a Certified B Corp using non-GMO, free-range, and organic ingredients with minimal processing.
Best for Organic Dog Beds & Pillow | Avocado: Organic dog beds and pillows made with GOLS-certified latex and coconut husk, wrapped in GOTS-certified organic cotton, handmade in California by a top-rated B Corp. They also offer cute dog bed frames in 2 sizes.
Best for Natural Grooming & Flea Protection | Butterfly & Bee: Plant-based, organic pet shampoo, conditioning spray, and natural flea and tick protection, all free from synthetic chemicals.
Other Sustainable Pet Brands
Best for Durable Recycled Toys | West Paw: Toys made from Zogoflex, a recyclable, BPA-free material, manufactured in Montana with zero-waste goals.
Best for Compostable Poop Bags | Give A Sh!t: TÜV Austria-certified home compostable bags made from 100% plant-based cornstarch, with 10% of profits going to the Soi Dog Foundation.
Best for Sustainable Bowls & Accessories | Beco: Bowls made from 96% post-consumer recycled plastic, plus natural rubber toys and recycled plastic poop bags.
Best for Sustainable Collars & Leashes | Wagging Green Pet Shop: Bamboo-fiber collars, leashes, and harnesses hand-sewn in Alabama with a recycling program for worn-out gear.
Best for grooming | Redecker and Juturna Studios both offer plastic free brushes.
We independently research all featured brands, and we ask them to confirm their claims. In many cases we personally review recommended products. This post contains affiliate links which means we may earn a commission if you buy something. We explain this further in our Terms of Use.
Table Of Contents: Eco-Friendly Pet Products & Brands
- The Kind Pet Jump to section
- The Honest Kitchen Jump to section
- Avocado Jump to section
- Butterfly & Bee Jump to section
- West Paw Jump to section
- Give A Sh!t Jump to section
- Beco Jump to section
- Wagging Green Jump to section
- Tuft & Paw Jump to section
- Juturna Studios & Redecker Plastic-Free Pet Products (Grooming) Jump to section
The Kind Pet
Compostable
All or some products are compostable, either in an industrial facility or at homeEthical Sourcing
Raw materials have been sourced ethically with people and planet in mind.Handcrafted
Products have been made by hand, typically by an artisan or group of artisans.Non-toxic
All products are made with ingredients or materials that are currently considered non-toxicOrganic
Products are made from organic materials.Plastic-free
All products are entirely plastic-freeSmall business
This brand is a small business run by less than 15 peopleThoughtful packaging
Product packaging has been designed and created with the end of life outcome in mind and can be easily recycled or composted.Vegan
This brand does not use any animal products or by-products in their productsWoman Owned
This brand is owned by a woman or a group of women.PSC
The Pet Sustainability Coalition (PSC) membership signifies that a pet brand is actively committed to improving its environmental and social impact. PSC members work toward measurable goals in areas like sustainable sourcing, packaging reduction, carbon footprint, and community engagement, using PSC’s tools and benchmarking frameworks. The coalition fosters collaboration across the pet industry to create a more responsible and regenerative future.The Kind Pet’s Non-Toxic Pet Products
The Kind Pet makes fully compostable pet toys from non-toxic, organic materials, and they’ve quickly become one of our favorite sustainable pet brands.
Their Boba & Vespa range features toys for dogs and cats alike (including some filled with organic catnip), all made with certified organic cotton, hemp, and natural rubber. Everything is handcrafted, plastic-free, and designed to head straight to your compost heap when it’s been loved to bits.
The Kind Pet also stocks products from other conscious pet brands, so you can find additional toys and other sustainable pet products through their store.
- Products: Dog toys, cat toys (including organic catnip options), and accessories
- Key materials: Certified organic cotton, hemp, natural rubber
- Where made: USA
- What we love: The Kind Pet is a Pet Sustainability Coalition member and has a contract with rePurpose Global to remove 8,000 lbs of ocean plastic. Their toys are compostable, ethically sourced, handcrafted, and entirely plastic-free in both product and packaging.
The Kind Pet has been rated by Sustainable Jungle. See the full rating.
Our Personal Review Of The Kind Pet’s Boba & Vespa Hemp Bone
“We reviewed the Hemp Dog Bone, an ideal toy for our aging Shepherd who still likes to chew. It’s made of durable hemp canvas, and organic cotton filling, thread, and label. It’s held up well to daily chomps but once it’s done, it will go right into our garden heap, given it’s 100% compostable.”
Review by Shelby Loeppky, SJ Writer
The Honest Kitchen
Ethical Sourcing
Raw materials have been sourced ethically with people and planet in mind.Non-toxic
All products are made with ingredients or materials that are currently considered non-toxicSustainable Materials or Ingredients
Either all or most products are made with sustainable materials or ingredients.Thoughtful packaging
Product packaging has been designed and created with the end of life outcome in mind and can be easily recycled or composted.Woman Owned
This brand is owned by a woman or a group of women.American Humane Certified
American Humane Certified™ ensures farm animals receive humane care through science-based welfare standards and independent audits.B Corp
The B Corp Certification, administered by the nonprofit B Lab, recognizes companies that meet high standards of verified social and environmental performance, transparency, and accountability. Certified B Corps balance profit with purpose, committing to responsible practices that benefit workers, communities, customers, and the planet while embedding sustainability into their business model.FSC®
The FSC® (Forest Stewardship Council) certification ensures that wood, paper, and other forest-based materials come from responsibly managed forests that provide environmental, social, and economic benefits. Products bearing the FSC® label support biodiversity, protect the rights of forest communities and workers, and promote sustainable forestry practices.MSC Certified
The MSC blue fish label means the product carrying it is made with wild-caught and certified sustainable seafood that meets the MSC Fisheries Standard, a set of requirements for sustainability that a fishery must prove they meet.Non-GMO Verified
The Non-GMO Project Verified mark appears on products that have been evaluated by third party technical administrators to ensure they meet North America's most rigorous standard for GMO avoidance.SFI
SFI (Sustainable Forestry Initiative) certification signifies that a forest or organization managing forests meets specific, rigorous standards for sustainable forest management.The Honest Kitchen’s Eco Pet Products
As far as sustainable pet products go, addressing your pet’s diet is key to lowering their carbon pawprint.
The Honest Kitchen was the first pet food company to earn the “human-grade” designation from the FDA, meaning every ingredient is sourced, handled, and processed to the same standards as human food.
They include no GMOs or chemical preservatives. 84% of their ingredients come from North America, and their huge range includes dry food, dehydrated food, wet food, treats, toppers, broths, and supplements for both dogs and cats.
Their dehydrated format also uses significantly less energy in production and transport compared to canned wet food because of the reduced weight and volume.
- Products: Dehydrated dog and cat food, wet food, dry food, treats, bone broths, toppers, and supplements
- Key ingredients: Free-range chicken and turkey, wild-caught fish, organic grains, non-GMO fruits and vegetables
- Where made: USA
- What we love: Certified B Corp, uses free-range and organic ingredients, non-GMO sourcing, and invests in employee wellbeing and community giving.
The Honest Kitchen has been rated by Sustainable Jungle. See the full rating.
Avocado
Carbon Neutral
Brand has been certified as Carbon Neutral.Ethical Sourcing
Raw materials have been sourced ethically with people and planet in mind.Non-toxic
All products are made with ingredients or materials that are currently considered non-toxicOrganic
Products are made from organic materials.Sustainable Materials or Ingredients
Either all or most products are made with sustainable materials or ingredients.Zero Waste
Products are made with a low or zero waste approach where ideally no or limited waste is created throughout the production process or at the end of life.1% for the planet
Certified Environmental Giving — Businesses give 1% of their annual sales directly to vetted environmental partners.B Corp
The B Corp Certification, administered by the nonprofit B Lab, recognizes companies that meet high standards of verified social and environmental performance, transparency, and accountability. Certified B Corps balance profit with purpose, committing to responsible practices that benefit workers, communities, customers, and the planet while embedding sustainability into their business model.Certified Vegan
The Certified Vegan logo, managed by the Vegan Awareness Foundation (Vegan Action), ensures that products contain no animal ingredients or by-products and have not been tested on animals. It’s one of the most recognized vegan certifications, helping consumers identify items that meet strict vegan and cruelty-free standards across food, cosmetics, clothing, and household products.eco-INSTITUT
The eco-INSTITUT certification, issued by the independent German testing body eco-INSTITUT Germany GmbH, verifies that products meet rigorous standards for low emissions and pollutant-free materials. It’s commonly used for mattresses, furniture, flooring, and building materials, ensuring they are free from harmful chemicals like VOCs, formaldehyde, and heavy metals, and are safe for indoor air quality.EWG
The EWG Verified® mark, issued by the Environmental Working Group, identifies products that meet the organization’s strictest standards for health and transparency. To earn the label, products must avoid ingredients of concern, fully disclose all ingredients (including fragrance components), and follow good manufacturing practices.FSC®
The FSC® (Forest Stewardship Council) certification ensures that wood, paper, and other forest-based materials come from responsibly managed forests that provide environmental, social, and economic benefits. Products bearing the FSC® label support biodiversity, protect the rights of forest communities and workers, and promote sustainable forestry practices.GOLS
The GOLS (Global Organic Latex Standard) certification ensures that latex products contain more than 95% certified organic raw material and meet strict environmental and social criteria throughout production. Managed by Control Union, GOLS verifies that latex is sourced from organically managed plantations without harmful chemicals and that processing facilities uphold fair labor practices and sustainable manufacturing standards.GOTS
The GOTS (Global Organic Textile Standard) certification is the world’s leading standard for organic fibers. It covers every step of production, from harvesting raw fibers to environmentally and socially responsible manufacturing, and prohibits toxic dyes, GMOs, and harmful chemicals. GOTS also enforces fair labor practices.Green America
The Green America Certified Business seal recognizes companies that meet high standards for social and environmental responsibility. Administered by Green America, the certification evaluates businesses on their commitment to fair labor, environmental sustainability, community impact, and ethical business practices.Greenguard
The GREENGUARD Certification, issued by UL Solutions, ensures that products meet strict chemical emissions limits to help reduce indoor air pollution and exposure to VOCs (volatile organic compounds). Commonly applied to furniture, mattresses, paints, and building materials, it verifies that products contribute to healthier indoor environments.MADE SAFE®
The MADE SAFE® certification is a comprehensive non-toxic seal that verifies products are made with safe ingredients not known or suspected to harm human health, animals, or ecosystems. Overseen by the MADE SAFE nonprofit, it screens every ingredient against a database of toxicological and environmental science criteria.OEKO-TEX®
The OEKO-TEX® Standard 100 certification ensures that every component of a textile product (threads, buttons, zippers, and fabrics) has been independently tested for harmful substances. Managed by the International Association for Research and Testing in the Field of Textile and Leather Ecology, it guarantees products are safe for human health, meeting strict global limits for chemicals such as pesticides, heavy metals, formaldehyde, and PFAS.PETA
The PETA-Approved Vegan certification verifies that a brand’s certified products are completely free from animal-derived materials and that no animal testing is conducted at any stage of production. Managed by People for the Ethical Treatment of Animals (PETA), the label helps consumers easily identify fashion, beauty, and lifestyle products that align with a fully vegan and cruelty-free standard.RWS
The Responsible Wool Standard (RWS) is a global certification that ensures wool comes from farms that protect animal welfare and practice progressive land management. It also tracks the certified wool through every stage of production to maintain transparency and traceability.The Climate Label
The Climate Label certifies companies that measure and publicly disclose their greenhouse-gas emissions, set a financial commitment (a “climate transition budget”) tied to those emissions, and allocate verified funding for projects that reduce or remove emissions from their operations, supply-chain and beyond. Unlike a simple “carbon-neutral” claim, the label emphasises actual investment in the transition to a low-carbon future, not just offsets, and is designed to increase transparency and credibility for climate action by businesses.USDA Organic
The USDA Organic certification, regulated by the U.S. Department of Agriculture’s National Organic Program (NOP), verifies that products are made with ingredients grown and processed according to strict organic standards. It prohibits synthetic pesticides, fertilizers, GMOs, and harmful additives, while requiring practices that promote soil health, biodiversity, and animal welfare.Avocado’s Organic Pet Products
Our pets deserve a sustainable slumber, so let’s talk about a brand that takes “organic bed” as seriously for dogs as they do for humans. You might know Avocado from their organic mattresses (they’re one of our top-rated mattress brands), but they also make organic dog beds and dog pillows using the same high-standard materials and certifications.
The Organic Dog Bed features an inch-thick layer of GOLS-certified organic Dunlop latex from Avocado’s own rubber tree farm, topped with three inches of breathable coconut husk. The removable cover is 100% GOTS-certified organic cotton with a waterproof inner liner, and the whole thing is handmade in their Fullerton, California facility. It’s 100% GOTS-certified as a finished product, PETA-approved vegan, and free from polyurethane foam, synthetic flame retardants, and fiberglass.
It’s also worth noting that the dog bed collection was born from Avocado’s circularity strategy, using upcycled mattress components to reduce waste.
- Products: Organic dog bed (S/M and L/XL), organic dog pillow, reclaimed wood dog bed frame
- Key materials: GOLS-certified organic Dunlop latex, GOTS-certified organic cotton, organic coconut husk, OEKO-TEX and eco-INSTITUT certified
- Where made: USA
- What we love: Certified B Corp, 1% for the Planet member, Climate Neutral Certified. They own their own rubber tree farm and donate 2% of annual revenue (not profit) to environmental nonprofits.
Avocado has been rated by Sustainable Jungle. See the full rating.
Butterfly & Bee
Cruelty-free
Products are not test on animals at any stage in their production.Ethical Sourcing
Raw materials have been sourced ethically with people and planet in mind.Handcrafted
Products have been made by hand, typically by an artisan or group of artisans.Locally Made
Products are made local to the brand's headquarters.Non-toxic
All products are made with ingredients or materials that are currently considered non-toxicOrganic
Products are made from organic materials.Palm Oil Free
Products contain no palm oil or palm oil derivatives.Recycled materials
Some or all products are made with recycled materialsRefillable
Product packaging can be refilled with more product, either at a physical store or via a return program.Small business
This brand is a small business run by less than 15 peopleSustainable Materials or Ingredients
Either all or most products are made with sustainable materials or ingredients.Thoughtful packaging
Product packaging has been designed and created with the end of life outcome in mind and can be easily recycled or composted.Woman Owned
This brand is owned by a woman or a group of women.Zero Waste
Products are made with a low or zero waste approach where ideally no or limited waste is created throughout the production process or at the end of life.ECOCERT Cosmos
The ECOCERT COSMOS certification is an internationally recognized standard for natural and organic cosmetics. Overseen by ECOCERT, it ensures that products are made with sustainably sourced, biodegradable ingredients, use environmentally friendly manufacturing and packaging, and avoid GMOs, parabens, phenoxyethanol, and synthetic fragrances or dyes. The COSMOS label (either Organic or Natural) guarantees transparency and integrity throughout the entire production process.Fair Trade
The Fair Trade certification ensures that products are made according to rigorous social, environmental, and economic standards that protect workers and the planet. Overseen by organizations such as Fair Trade USA and Fairtrade International, it guarantees fair wages, safe working conditions, environmental sustainability, and community development funds, helping producers build more equitable and resilient supply chains.Leaping Bunny
The Leaping Bunny certification, managed by the Coalition for Consumer Information on Cosmetics (CCIC), is the globally recognized gold standard for cruelty-free products. It ensures that neither a company’s finished products nor their ingredients are tested on animals at any stage of development. Brands must also agree to independent audits and supplier monitoring, guaranteeing genuine cruelty-free commitment across their entire supply chain.USDA Organic
The USDA Organic certification, regulated by the U.S. Department of Agriculture’s National Organic Program (NOP), verifies that products are made with ingredients grown and processed according to strict organic standards. It prohibits synthetic pesticides, fertilizers, GMOs, and harmful additives, while requiring practices that promote soil health, biodiversity, and animal welfare.Butterfly & Bee’s Natural Pet Products
Butterfly & Bee offers natural grooming and pest protection. This is important because conventional flea and tick products are one of the more concerning categories in pet care. In a study done by the EPA, pyrethroid-based spot-on treatments were linked to pet deaths, and a 2025 study published in PMC found associations between pet flea product exposure during pregnancy and decreased cognitive function in children.
Butterfly & Bee’s plant-based approach avoids synthetic pesticides and their pet range includes shampoo, conditioning spray, a natural flea and tick spray, hot spot relief balm, and a pet-safe carpet deodorizer. Every formula is made with organic, plant-based ingredients and is free from synthetic fragrances, harsh chemicals, and anything you wouldn’t want near sensitive skin, paws, or noses.
The carpet deodorizer is a handy bonus for freshening up pet areas without resorting to chemical-laden sprays. For more pet-safe cleaning options, see our guide to eco-friendly carpet cleaning.
If you do live in a high tick area, please discuss prevention with your vet before buying any product!
- Products: Pet shampoo, conditioning spray, natural flea & tick spray, hot spot relief, carpet deodorizer, glass treat jar
- Key ingredients: Differs by product so we recommend checking the description of each if you have specific concerns. To give you a sense, some ingredients include: organic essential oils, coconut oil, baking soda, certified organic cedarwood oil (in the mosquito & tick spray and flea & tick shampoo), castile soap.
- Where made: USA
- What we love: All products are cruelty-free, made with organic ingredients, and come in minimal packaging.
Butterfly & Bee has been rated by Sustainable Jungle. See the full rating.
West Paw
West Paw’s Sustainable Pet Products
If your pup needs something tougher to chew on than compostable hemp (and let’s be honest, some dogs just do), West Paw is the go-to for durable dog products.
West Paw manufactures in Bozeman, Montana, and their signature Zogoflex material is BPA-free, phthalate-free, latex-free, and FDA-compliant. It’s also recyclable through West Paw’s own Join the Loop program, where you can send back worn toys to be remolded into new ones. Their Seaflex material is made with mostly Zogoflex and some recycled ocean bound plastic.
They also make low-profile, machine washable dog beds for pooches of all sizes. The IntelliLoft fill used in their Heyday and Big Sky Nap cushion beds is OEKO-TEX 100 certified and made from recycled plastic bottles.
- Products: Chew toys, fetch toys, puzzle toys, tug toys, dog beds
- Key materials: Zogoflex, IntelliLoft fill (recycled plastic bottles, OEKO-TEX 100), recycled ocean-bound plastic (Seaflex line). Note: West Paw does not disclose what is actually in their proprietary Zogoflex material so we cannot 100% reassure our readers of the safety of the inputs but it certainly seems like one of the best options for durable toys.
- Where made: Bozeman, Montana, USA
- What we love: Certified B Corp, zero-waste-to-landfill manufacturing facility. Their Join the Loop recycling program keeps toys out of landfill. All toys come with a love-it guarantee.
Our Personal Reviews Of West Paw’s Eco Pet Products
“The Hurley has become our favorite fetch toy. We’ve gone through plenty of balls, discs, and frisbees in our multi-dog household, but the Hurley outlasts them all. Because it jumps and twists after a toss and is long enough for two dogs to grab at once, it keeps everyone entertained without causing a scuffle. When both dogs catch it, the tug of war begins (and the Hurley holds up!). We also love knowing the recyclable Zogoflex material means we can send it back through West Paw’s Join the Loop program when it’s had enough love.”
Reviews by Shelby Loeppky, SJ Writer
Give A Sh!t
Give A Sh!t’s Eco-friendly Pet Products
Responsible pet ownership rule #1? Pick up that poop.
Littering is sh*t… especially when it literally is. Just because dog poop is natural doesn’t mean it doesn’t have a host of negative environmental impacts when left to lie.
Thankfully, eco-friendly pet brands prove they give a sh*t about the planet. Give A Sh!t makes TÜV Austria-certified home compostable bags from 100% plant-based cornstarch, BPAT (a biodegradable and compostable polymer), and edible glycerin. They’re 18 microns thick, leak-proof, and designed to break down within 3 to 12 months in a home compost bin.
The TÜV Austria OK Compost HOME certification is the highest standard for home composting. Many bags labelled “biodegradable” have no certification backing them up and can still leave microplastics behind.
10% of profits go to the Soi Dog Foundation to rescue and rehabilitate stray dogs and cats in Asia, and they also offer compostable cat litter bags in an extra-large format.
With new brands popping up all the time, make sure you read our deep dive into biodegradable trash bags before you buy.
- Products: Home compostable dog poop bags (standard and handled), compostable cat litter bags, plant-based pet wipes
- Key materials: 100% plant-based cornstarch and BPAT
- Certifications: TÜV Austria OK Compost HOME and OK Compost INDUSTRIAL
- What we love: Certified compostable (not just “biodegradable”), 10% of profits to animal rescue, recycled packaging, and a flexible subscription option.
Our Personal Reviews Of Give A Sh!t’s Pet Bags
“We tested these bags as part of our deep dive on which bags are actually compostable (linked above) and they were the slowest to break down but given their use as poop bags, this is understandable. From using these now for a couple of years, I’ve found them to be pretty good at doing the core job of poop collection. Though they’re not so durable that you can swing the bag around as you walk (so I unfortunately discovered) and they do tear quite easily when handling so you need to be quite careful with them. This is the biodegradability tradeoff unfortunately.”
Reviews by Joy McConnochie, SJ Co-founder
Beco
Beco’s Recycled Pet Products
Beco’s dog and cat bowls are mostly made from 96% post-consumer recycled plastic with a grippy rubber base and an easy-grab handle for mess-free feeding. They also offer a range made from bamboo fibers and rice husks. They’re sturdy, easy to clean, and designed to last years.
Their toy range includes natural rubber balls and bones (100% natural rubber, tapped from rubber trees) and soft toys made from recycled polyester. The tough rubber toys come with a strength guarantee, which is reassuring for those of us whose dogs treat toys as competitive eating events.
Beco’s poop bags are made from recycled plastic with recycled cardboard packaging. While they’re not compostable like Give A Sh!t’s bags, they’re a solid option if you’re looking for a recycled-content alternative.
- Products: Dog and cat bowls, natural rubber toys, soft toys, poop bags, grooming wipes
- Key materials: 96% post-consumer recycled plastic or bamboo fibers and rice husks (bowls), 100% natural rubber (toys), recycled polyester (soft toys)
- Availability: UK and US
- What we love: Minimal packaging, natural rubber tapped from renewable sources, and a strength guarantee on tough toys.
Wagging Green
Wagging Green’s Sustainable Pet Products
Wagging Green is our top pick for sustainable dog collars, and they’re the brand we recommend in our deeper guides too (all linked in the intro).
All Wagging Green products are made from natural bamboo fiber webbing, which is soft, odor-resistant, and strong. Every collar, leash, and harness is hand-sewn at their production facility in Foley, Alabama, and ships in recycled packaging.
- Products: Single and double-layer collars, martingale collars, harnesses, leashes (40+ color options), cat collars
- Key materials: Bamboo fiber webbing, metal hardware
- Where made: Foley, Alabama, USA
- What we love: They run a recycling program where you send back your worn-out Wagging Green gear and get 25% off a replacement, with the old hardware reused in new products.
Tuft & Paw
Tuft & Paw’s Natural Pet Products
Conventional clay-based cat litter is strip-mined, non-biodegradable, and often treated with synthetic fragrances that can irritate your cat’s respiratory system. Natural alternatives perform just as well (sometimes better) and break down at end of life
Tuft & Paw’s Really Great Cat Litter is a tofu-based litter made from soybean fiber (a byproduct of soy processing), which makes it both a lower-impact material choice and a way to repurpose agricultural waste. The cylindrical pellets are designed to stay in the litter box rather than tracking through your house, and the formula is 99% dust-free, clumping, and fully flushable.
It comes in two options: Charcoal (unscented, with activated carbon for odor control) and Lavender (lightly scented with dried lavender petals rather than synthetic fragrances). Each 9.25 lb bag lasts about a month per cat and is 58% lighter than traditional clay litter.
- Products: Really Great Cat Litter (Charcoal and Lavender varieties), OdorStop mixed tofu blend
- Key ingredients: Soybean fiber, corn starch, corn flour, guar gum, charcoal (or dried lavender petals)
- What we love: Flushable, clumping, ultra-low tracking, 99% dust-free, and made from a repurposed soy byproduct. No artificial fragrances, dyes, or clay mining involved.
We’ve covered this category in more depth in our dedicated cat litter guide. And for cat food, see our guides to sustainable cat food and vegan cat food.
Juturna Studios & Redecker Plastic-Free Pet Products (Grooming)
Smooth coat, short coat, combination coat, double coat… regardless of whether you have a high or low-maintenance dog breed, grooming is part and parcel of responsible pet ownership. And you can level up that responsible pet parenting (and help your pet shed less hair and less plastic into the environment) if you choose sustainable grooming tools.
The sustainable bamboo pet brush handmade by Juturna Studios is a good option. The dual-sided design features round-tipped stainless steel pins on one side and plant-based bristles on the other, giving flexibility for different coat types. The handle is made from sustainable bamboo with an ergonomic grip, and the whole thing is vegan, plastic-free, and designed to last for years. It’s designed in California and handmade with production assistance from Hong Kong.
For a non-vegan alternative, Redecker’s double-sided dog and cat brushes are handcrafted in Germany from natural pig bristles (sourced as a byproduct of slaughterhouses, for those who prefer using all parts of the animal) and wire pins set in a beechwood body.
For natural shampoo, conditioning, and flea protection, Butterfly & Bee (featured above) covers all three.
What Makes a Pet Product Eco-Friendly?
The pet product market is full of “green” labels, so it helps to know what to look for (and what to question) before you buy.
Materials
The most impactful swap you can make is choosing products made from natural, recycled, or organic materials instead of virgin plastic and synthetic fabrics.
Organic cotton, hemp, natural rubber, recycled polyester, stainless steel, and sustainably harvested bamboo all have lower environmental footprints than their conventional counterparts.
For anything your pet chews on or eats from, non-toxic materials are especially important because research has shown that chemicals like phthalates and BPA can leach from plastic pet products during normal use.
Packaging and End-of-life
Even a great product loses points if it arrives wrapped in layers of virgin plastic. Look for brands using recycled cardboard, compostable mailers, or minimal packaging.
And consider what happens when the product wears out: can it be composted, recycled, or returned to the brand? Products with verified recycled content close the loop even further.
Manufacturing Practices
Where and how a product is made matters as much as what it’s made from. Brands that manufacture locally, use renewable energy, pay living wages, and have transparent supply chains tend to have a measurably lower overall impact.
Certifications
Third-party certifications help cut through greenwashing. Some of the most relevant ones for pet products include:
- B Corp (whole-business sustainability and social impact assessment)
- GOTS (Global Organic Textile Standard) for organic fiber products like beds, toys, and collars. Learn more in our guide to sustainability certifications.
- USDA Organic for food and grooming products containing organic ingredients
- PSC (Pet Sustainability Coalition) is an industry-specific membership for brands committed to measurable environmental and social improvement
- Oeko-Tex and MADE SAFE® are both relevant non-toxic certifications used by brands to demonstrate their products are free of harmful toxins.
A single certification doesn’t tell the whole story, so look for brands that are transparent about their materials, manufacturing, and supply chains alongside any certifications they hold. Our guide to Ecocert certification is also worth a read if you’re comparing grooming products.
How To Shift To More Eco-Friendly Pet Products
You don’t need to overhaul everything at once. Poop bags, cat litter, and food are the categories where your choices make the biggest difference day-to-day.
Replace items one at a time as they wear out, check your local thrift stores and community pages for second-hand pet beds and accessories before buying new, and prioritize durable products that last rather than cheap things that you’ll replace every few months.
A Note on Natural Flea & Tick Products
Conventional flea and tick treatments are among the most chemically intensive products pet owners use regularly.
Most over-the-counter spot-on treatments contain pyrethroids, organophosphates, or neonicotinoids, which are classified as pesticides and regulated by the EPA. The Natural Resources Defense Council has highlighted that these products pose risks not only to pets but also to children and other household members through residue transfer.
Natural alternatives typically use essential oils (like cedarwood, lemongrass, or peppermint), plant-based repellents, and organic ingredients to deter pests. They tend to work as repellents rather than pesticides, which means they may need more frequent application.
It’s worth having a conversation with your vet about what approach suits your pet’s specific needs, especially if you live in a high-tick area, because flea and tick prevention is important for pet health and no approach should be dismissed without considering the risks of not treating at all.
Brands like Butterfly & Bee (featured above) offer a plant-based alternative worth exploring alongside your vet’s guidance.
Frequently Asked Questions About Eco-Friendly Pet Products
Are Eco-Friendly Pet Products Worth It?
Yes, for both environmental and health reasons. Eco-friendly pet products are typically made from natural, non-toxic materials that are safer for your pet, your family, and the planet. They also tend to be more durable, which means less waste and fewer replacements over time.
The upfront cost can be higher, but the combination of longevity and reduced exposure to harmful chemicals makes them a good investment as far as we’re concerned.
What Certifications Should I Look for in Sustainable Pet Products?
The most useful certifications for pet products include B Corp (whole-business sustainability), GOTS (organic textiles), USDA Organic (food and grooming), and the Pet Sustainability Coalition membership (industry-specific environmental goals).
How Can I Determine if a Pet Product Is Sustainable and Not Just “Greenwashed”?
Look for clear material disclosures (e.g., “plant-based,” “recycled plastic bottles,” “compostable”). Check whether packaging is minimal, recyclable, or compostable.
See if the brand discloses manufacturing practices and ethics (e.g., renewable energy, fair labour). And verify whether the product performs well and lasts, because durability is a key part of sustainability. If a brand doesn’t or won’t answer those questions transparently, that’s usually a sign of greenwashing (not always, but most of the time).
Where Can I Find Eco-Friendly Pet Products?
Many of the brands featured in this article sell directly through their own websites, which is often the best way to learn about their sustainability practices and find the full product range.
Marketplaces like EarthHero and Etsy also carry curated selections of sustainable pet products. For a broader directory of vetted brands, browse the pets category in our sustainable brand directory. And for zero waste options, our guide to zero waste online stores is a good starting point.
What Is the Most Sustainable Pet Food?
The most sustainable pet food brands use lower-impact ingredients (like organic grains, free-range meats, or plant-based proteins), source transparently, and minimize processing and packaging. Dehydrated formats like The Honest Kitchen’s use less energy to produce and transport compared to canned wet food because of the reduced weight. A 2020 study in Global Environmental Change found that global dry pet food production is associated with 56 to 151 megatons of CO2-equivalent emissions, highlighting why ingredient sourcing and manufacturing efficiency matter.
Are Natural Flea and Tick Products Effective?
Natural flea and tick products can be effective as repellents, though they work differently from conventional chemical treatments. Rather than killing parasites on contact, plant-based options typically deter them using essential oils and botanical compounds.
They may require more frequent application and it’s important to discuss options with your vet, especially in areas with high tick or flea populations, because the right approach depends on your pet’s breed, lifestyle, and exposure risk.
Is It Expensive to Switch to Sustainable Pet Products?
It doesn’t have to be, and if you’re creative you can get almost everything secondhand or reuse what you have. If you do plan to buy new things, start with high-impact swaps like compostable poop bags or natural cat litter, which are competitively priced, and work outward from there. Durable products (like well-made toys) cost more upfront but last far longer than cheap disposable alternatives. Replacing items one at a time as they wear out is more budget-friendly than an all-at-once overhaul.
How Can I Start Going Zero Waste and/or Plastic-Free With My Pets?
Start small. Poop bags are an easy first swap because the compostable options work just as well. From there, try switching to a natural cat litter, choosing toys made from natural materials, and looking for food brands with minimal or recyclable packaging.
Final Thoughts on The Best Eco-Friendly Pet Brands & Products
The collective environmental pawprint of pets is huge, not to mention potential health impacts from toxic, poorly made products. So as far as we’re concerned, it always makes sense to choose eco-friendly pet products from brands who are putting in the effort to reduce our collective impact on people, pets, and planet.
The shift to eco-friendly pet products doesn’t need to happen overnight. Start with whatever feels most doable for you and your pet, whether that’s swapping to compostable poop bags, trying a natural shampoo, or upgrading to a bed that won’t off-gas while your pup sleeps.
Each change adds up, and the brands on this list make it easier than ever to find products that are thoughtfully made, honestly marketed, and better for everyone involved (four legs or two).
Know some eco-minded pet parents? Share this guide and help spread the word about sustainable pet products that are worth wagging about.
Editor’s note: This article was originally published in May 2020. This May 2026 update includes new brands who have been rated by Sustainable Jungle and additional context on sustainability and safety considerations.










I am looking for the seller of SustainaFill?
Hey!!
If you are looking for some Eco-friendly, Quirky Dog Tags, please do visit http://www.taggie.in
Hello there! Your blog is awesome. I am a dog owner and have been looking for eco-friendly pet products for a long time. Thank you for sharing these awesome and useful pet products. Keep posting!
If you are looking for an online store that sells various supplies for pets I would recommend the website http://www.dogonbest.com
Thanks for the tip Isabelle!
What a great article. Some really interesting ideas and plenty of food for thought. I’ll definitely be adopting some of these ideas into my day-to-day life.
We came across a great store for anyone UK based that stock a lot of items that make it easy to buy eco-friendly dog products: http://www.pawsandplanet.store
We’ve ordered a few times from them and the products are great, the service is great and everything is delivered in plastic free, sustainable packaging!