Update as of October 2025: Stephanie has let us know that The Very Good Bra has launched a bra that is designed for disassembly and now offers an optional pad given the demand for padded bras from customers. The pad is made of polyester (Stephanie has tried every natural alternative with no luck as yet). They have also launched new colors including Latte which has been their fasted selling bra ever. There are no other major updates for this 2025 update.
The Very Good Bra is an independent, female owned Australian brand which prioritizes botanically circular materials from regenerative sources. Awarded our strongest rating, the brand’s approach to product end of life stands out as innovative and industry leading.
The B Corp certified brand fosters close personal relationships with their small number of suppliers and has built an army of loyal customers who provide consistently good feedback on the brand’s comfortable, soft and safe product range
About The Brand
The Very Good Bra started with a Kickstarter campaign after the founder, Stephanie Devine was diagnosed with breast cancer. She spent years sourcing and developing botanically circular bras and underwear to prove that it could be done. Stephanie is now OBSESSED with leaving no post-consumer waste. Today, the award winning brand offers patterned and solid bras, nursing bras, underwear and sleepwear.
Stephanie is a fashion visionary who is taking steps beyond business as usual to change the fashion industry for the better—like working to establish Australia’s first textile composting standard.
Product Categories
FashionSleepwearUnderwear
Attributes
Circular
All or some products are circular in nature - such that no part of the product needs to end up in landfill at the end of its life
Compostable
All or some products are compostable, either in an industrial facility or at home
Ethical Sourcing
Raw materials have been sourced ethically with people and planet in mind.
Non-toxic
All products are made with ingredients or materials that are currently considered non-toxic
Organic
Products are made from organic materials.
PFAS Free
Products have been tested and verified to be free of PFAS
Plastic-free
All products are entirely plastic-free
Small business
This brand is a small business run by less than 15 people
Sustainable Materials or Ingredients
Either all or most products are made with sustainable materials or ingredients.
Thoughtful packaging
Product packaging has been designed and created with the end of life outcome in mind and can be easily recycled or composted.
Traceable Supply Chain
Brand is able to fully trace their entire supply chain from end to end.
Vegan
This brand does not use any animal products or by-products in their products
Woman Owned
This brand is owned by a woman or a group of women.
Zero Waste
Products are made with a low or zero waste approach where ideally no or limited waste is created throughout the production process or at the end of life.Certifications / Memberships
B Corp
BCSI
GOTS
OEKO-TEX®
SMETA
WRAP
B Corp
The B Corp Certification, administered by the nonprofit B Lab, recognizes companies that meet high standards of verified social and environmental performance, transparency, and accountability. Certified B Corps balance profit with purpose, committing to responsible practices that benefit workers, communities, customers, and the planet while embedding sustainability into their business model.BCSI
The amfori BSCI (Business Social Compliance Initiative) is a leading supply chain management system that helps companies improve social performance in global manufacturing. It provides a common Code of Conduct and regular third-party audits to ensure fair wages, safe working conditions, ethical labor practices, and respect for workers’ rights across all tiers of the supply chain.GOTS
The GOTS (Global Organic Textile Standard) certification is the world’s leading standard for organic fibers. It covers every step of production, from harvesting raw fibers to environmentally and socially responsible manufacturing, and prohibits toxic dyes, GMOs, and harmful chemicals. GOTS also enforces fair labor practices.OEKO-TEX®
The OEKO-TEX® Standard 100 certification ensures that every component of a textile product (threads, buttons, zippers, and fabrics) has been independently tested for harmful substances. Managed by the International Association for Research and Testing in the Field of Textile and Leather Ecology, it guarantees products are safe for human health, meeting strict global limits for chemicals such as pesticides, heavy metals, formaldehyde, and PFAS.SMETA
The SEDEX (Supplier Ethical Data Exchange) certification and platform help businesses manage and improve ethical performance across their supply chains. Companies that participate in SEDEX use the SMETA (Sedex Members Ethical Trade Audit) framework to assess and report on labor rights, health and safety, environmental practices, and business ethics.WRAP
The WRAP (Worldwide Responsible Accredited Production) certification ensures that manufacturing facilities operate safely, ethically, and lawfully. Focused primarily on the apparel, footwear, and sewn products industries, WRAP audits factories against 12 core principles covering labor rights, health and safety, environmental compliance, and legal operations.Location
Australia
Pricing
Ships from
Australia
Ships to
Worldwide
Rating Summary
Nature & Animals
Communities & Wellbeing
Values & Governance
Product Performance
Reviews & Testing From Our Team
The Very Good Bra in Black
I have been testing the The Very Good Bra in Black, made from 100% Tencel. The fabric is silky smooth and soft, and it feels very comfortable on. The sizing guide on the website was spot on as my careful measurements resulted in the right fit for me. The straps are adjustable much like a traditional bra and adjusting these has helped me further perfect the fit - I found I needed to make them quite a bit tighter. The back straps have 3 fasteners, feeling more secure than my other similar bras without cutting in. The bra does not have any padding and the multi-layers provide a natural rounded look. Overall, I'm very happy with this bra and decidedly excited to compost it at the end of its life to watch that magic in action!
Joy McConnochie, SJ Co-Founder
The Very Good Undies in Black
I have been testing The Very Good Undies in black, also made from 100% Tencel. Much like the bra, the fabric stands out as silky smooth and comfortable on. These undies are boy-leg briefs so sit a bit lower and have a higher cut at the back. They contain no spandex so while they do have quite a bit of give, they aren't super stretchy. The natural rubber elastic sits well, given the accurate sizing and does not cut in. I typically prefer full briefs so the higher cut at the back takes a bit of getting use to, but I've been surprised at how well they've stayed in place. Much like the bra, I am thrilled by their total lack of toxicity in a sensitive area and am beyond excited to try composting them one day when they come to their end.
Joy McConnochie, SJ Co-Founder
Review Summary From Other Customers
Pros
- Numerous customers cite comfort, fit, softness, support and how easy the bra straps are to adjust.
Cons
- Very limited negative reviews. Some customer reviews say the sizing fits a little small depending on the product.
