Natural and non-toxic toothpaste alternatives haven’t always been easy to find, which is why this list should make you smile.
Today, there are a wealth of natural brands that whiten teeth, freshen breath, support healthy gums, prevent canker sores, and remove plaque and bacteria without any harmful ingredients.
Pearly whites can have a positive impact on our planet AND our health, which is why we’re ear-to-ear grinning over these toothpaste brands.
For this list we prioritized brands who make toothpaste with organic, safe ingredients that are cruelty-free (always) and ethically sourced. As always we prefer brands who are thoughtful about their packaging and view their role in society more holistically with community support and giving initiatives.
We’re out to chew on more though so we’re moving to a new Brand Rating System where we will consider 22 different sustainability criteria including chemical use and customer safety. Learn about it here and keep a look out for rated brands on lists like these.
We independently research all featured brands and we ask them to confirm their claims. In many cases we personally review recommended products. This post contains affiliate links which means we may earn a commission if you buy something. Learn more here.
Our Top Picks For The Best Non-Toxic Toothpaste Brands
etee’s Chewpaste comes with fluoride or without it, either way, ensuring a healthier smile without toxic chemicals that cause gum disease or surface stains. The tablets are our go-to anytime we travel.
Huppy’s organic fluoride-free toothpaste has all-natural cleaning power that leaves you with fresh breath. They are actually the foamiest of all the natural toothpastes we’ve tried, making them a personal favorite.
Index: Non-Toxic & Organic Toothpaste
- Davids Jump to brand
- Georganics Jump to brand
- NOBS Jump to brand
- etee Jump to brand
- Huppy Jump to brand
- SuperBee Jump to brand
- Scentcerae Jump to brand
Davids
Davids Natural Toothpaste
Davids Toothpaste provides fluoride-free organic toothpastes in four flavors—including a strawberry watermelon kids’ toothpaste option.
Vegan and cruelty-free, each toothpaste without fluoride contains 98% local ingredients and does not include sulfates, SLS, palm oil, artificial flavors, synthetic preservatives, artificial colors, and artificial sweeteners.
They come in an aluminum tube with a Food Grade Non-BPA liner. For end of life, carefully cut the top and bottom of your toothpaste tube, open and clean out residual gunk, and recycle.
Cap is recycled where small #2 plastics are accepted.
About Davids
After half a decade of research, Eric David Buss launched Davids natural toothpaste to provide people with a product that satisfies the environmental and health standards we all deserve.
Everything is EWG Verified with a score of 1, which is EWG Skin Deep’s best score possible.
Davids products are made in the USA from sustainably sourced ingredients.
My Personal Review of David’s Fluoride-Free Toothpastes:
“David’s toothpaste stands out with its innovative use of coconut charcoal for safe whitening and Nano-Hydroxyapatite to remineralize and heal cavities (it’s a much better and safer fluoride alternative). This formula doesn’t produce much foam, but it leaves my teeth feeling just as clean. My favorite feature of these metal toothpaste tubes, however, is the metal key that helps me squeeze out every last drop, preventing any toothpaste from going to waste.”
Review by Amber McDaniel, SJ’s Head of Content
Georganics
Georganics’ Toothpaste
Georganics makes “actually natural oral-care products… protecting our health and our environment.”
In other works, their toothpaste is COSMOS organic certified, vegan, and cruelty-free, plus vegetable glycerin, plastic, palm oil, and SLS-free.
Their toothpaste combines organic plant oils with sodium bicarbonate and calcium carbonate to strengthen enamel and fight plaque, with or without antibacterial and stain-removing activated charcoal and fluoride.
The different oral care options come in orange, spearmint, tea tree oil, and English peppermint oil flavors.
Most products are packaged in reusable glass jars (and bamboo spatula applicator). Tooth soap is sold in a compostable cardboard tube.
About Georganics
UK-based Georganics is renowned worldwide for their zero waste toothpaste with a conscience.
Everything is handcrafted using only natural and organic ingredients, much of which they source locally.
While they sell ethically sourced peace silk floss, everything else is vegan.
If you’re in the UK, you can also send back any Georganics packaging for free as part of their “Zero To Landfill” scheme, and everything is compostable or refillable.
Georganics donates regularly to The Ocean Cleanup.
Our Personal Review Of Georganics Natural Toothpaste
We’ve taken a personal bite out of the paste version of both the English Peppermint and Activated Charcoal varieties and find they pair well together.
We love using the Activated charcoal for its added whitening power a couple of times a week, and the regular English Peppermint, with real peppermint oil to soothe gum inflammation, the rest of the time.
Review by Amber McDaniel, SJ Head Of Content
NOBS
NOB’s Toothpaste
NOBS natural toothpaste tablets are “toothpaste without the BS”—noBS… get it?
That means no fluoride, harsh abrasives, or palm oil in this child and swallow-safe formula.
It starts with the re-mineralizing and enamel restoring power of nano-hydroxyapatite (the safest alternative to fluoride), which is combined with xylitol, organic coconut oil, baking soda, calcium carbonate, zinc citrate, and coconut-based sodium cocoyl isethionate.
They also include licorice root, which is an all-natural foaming agent.
In addition to the usual peppermint flavor, you can spice up your daily dental care with unique flavors like Citrus Crush, Vanilla Velour, and Gracefully Grape.
About NOBS
NOBS is the creation of the brand biöm.
And while they didn’t originally set out to make toothpaste, they made it because “there are too many compromises with the current toothpaste options”.
Striking a balance between quality formulation and affordability, NOBS now provides a daily essential that you can use without second-guessing what’s inside.
In addition to natural toothpastes, these natural dental care specialists also offer compostable silk floss, whitening strips, mouthwash, and a reusable tongue scraper kit.
My Personal Review Of NOBS Toothpaste:
“When I tested these tablets, I was absolutely astounded by how foamy they were despite having zero synthetic foaming agents, like SLS (sodium lauryl sulfate) or TCS (triclosan). They not only leave my teeth feeling squeaky clean but make for a super satisfying brushing experience. Plus, I love the tablet form that helps me say goodbye to wasteful plastic tubes that give my hands a workout as they near the end.”
Review by Amber McDaniel, SJ Head Of Content
etee
About etee’s Toothpaste
Wanna fight tooth decay, the plastic problem, and harmful ingredients altogether?
Enter etee, whose glass jar-encased Chewpaste toothpaste tablets are made from kaolin and Canadian glacial clay, baking soda, an SLS-free foaming agent.
Choose between non-toxic fluoride-free toothpaste or a fluoridated variety, both of which are palm oil free.
When you run out, simply order their compostable Chewpaste refill pouch.
About etee
Toronto-based etee sells a range of non-toxic home and personal care essentials.
Their dental care products are vegan friendly and certified cruelty-free, natural, made using renewable energy and plastic-free.
Since launch, etee has stopped 100 million-plus single-use plastics from entering landfills.
To give back, they partner with a city program that promotes diversity and supports marginalized communities.
My Personal Review of etee’s Chewpaste Toothpaste Tablets:
“etee’s toothpaste tablets work great, and I’ve actually been using them sporadically all year, taking them with me whenever I travel anywhere. They foam well and really help keep my tooth sensitivity down. I will admit that I didn’t love the flavor combo of vanilla and mint at first, but it actually grew on me really quickly, and by my third day of using it, I hardly noticed that it was anything unusual. Now, I quite like that it’s not as harsh or lingering as traditional mint toothpastes.”
Review by Amber McDaniel, SJ’s Head of Content
Huppy
Huppy’s Fluoride-Free Natural Toothpastes
Be happy with Huppy, a brand intent on saving the world with just your smile.
Huppy has gone through 100-plus iterations of their 100% non-toxic toothpaste as they constantly improve their oral care tablets of naturally derived ingredients.
You won’t find any SLS, GMOs, sulfates, parabens, formaldehyde, palm oil, or artificial dyes here. Instead, Huppy uses antibacterial and pro-sensitive teeth fixings like coconut and tea tree oil, natural peppermint oil, and naturally antibacterial Xylitol sweetener.
They use mineral hydroxyapatite to re-mineralize your tooth enamel and protect it from plaque.
There’s an activated charcoal mint option for extra whitening.
To ensure transparency, they publish their full ingredients list online.
Everything comes packaged zero-waste and compostable refill options are available by an affordable subscription or as a one-off.
About Huppy
From their consciously crafted toothpaste to their generous 2% revenue giving model, Huppy seizes every chance they have to give back, do good, and make the world brighter.
Their products are vegan, non-toxic, and cruelty-free, and contain only ethically and sustainably sourced ingredients.
Everything comes in compostable or reusable packaging, and all labels use water-based, non-toxic inks.
My Personal Review of Huppy’s Toothpaste Tablets:
Huppy is perfect for folks who like the foaminess of traditional toothpaste without all the synthetic foaming agents. It’s actually the foamiest of all the natural toothpastes I’ve tried, making it a personal favorite. On top of that, they’re super convenient for travel and have a nice, mild flavor that doesn’t linger too long after brushing, which I really appreciate.”
Review by Amber McDaniel, SJ’s Head of Content
SuperBee
SuperBee’s Toothpaste
SuperBee’s organic toothpaste is cruelty-free, palm oil free, talc free, fluoride-free, and sugar-free.
SuperBee’s spearmint flavored tabs use only natural ingredients and come in a reusable package.
Simply pop a tab in your mouth, chew until it foams, wet your toothbrush, and brush as usual.
The simple formula has just sorbitol, spearmint oil, menthol, mannitol, magnesium stearate (from coconut and beans), SLS (from coconut), and PVP(<1%).
You’ll notice instantly how much less abrasive it is (bye forever, canker sores!) than traditional whitening toothpaste—at least we did upon trying it for the first time.
About SuperBee
From paper towel alternatives to clean beauty and dental health, SuperBee is a conscious and caring social enterprise committed to bettering the health of everyone.
As a Certified B Corp, this female-owned business cares about its employees, supporting women in Thailand by paying 20% higher wages than the Fair Trade Association’s suggested local living wage.
Scentcerae
ScentCerae Tooth Nibs
With unconventional natural flavor choices like matcha mint, pina colada, mint chip, fresh strawberry, and cinnamon roll, ScentCerae Tooth Nibs make the twice-daily obligation of tooth-brushing an exciting and tasty treat.
Their vegan and non-toxic toothpaste nibs are made of naturally derived ingredients including white kaolin clay, illite sea clay, bentonite clay, sodium bicarbonate, natural soap nuts, and organic xylitol for antibacterial sweetening.
They contain locally-sourced hydroxyapatite, a natural substitute for fluoride that’s COSMOS approved and certified by NATRUE.
There are also zero toxic ingredients typically found in traditional toothpaste like SLS, titanium dioxide, vegetable glycerin, triclosan, artificial flavors, or dyes.
Great for sensitive teeth and sensitive gums, the Matcha Mint will leave you feeling minty fresh—or you can go for something fruitier, like their strawberry or piña colada flavors.
Your first batch of ScentCerae Tooth Nibs comes in a reusable/refillable waterproof tin, while refill orders are sent in compostable kraft paper envelopes.
About ScentCerae
ScentCerae is an Arizona-based Etsy shop run by Sherae, who started the business during her seven years traveling abroad in Asia and needing clean products like organic toothpaste, zero waste skincare products, and more.
Sherae handmakes everything in small batches, almost entirely with locally sourced ingredients.
All products are plant-based, biodegradable, cruelty-free, and gluten-free, but some contain beeswax.
Everything is packaged plastic-free.
ScentCerae regularly gives back to Kiva and Hope Projects.
Try DIY: How To Make Natural Toothpaste
Note: Please do discuss this first with your Dentist!
Wondering how to make organic toothpaste with coconut oil to clean your chompers, DIY-route?
The following DIY toothpaste recipe is natural, simple, fluoride-free, and effective. All ingredients should be available at your local health food store.
- Coconut oil – naturally antifungal and antibacterial
- MCT oil – also coconut-based and helps smoothen your paste
- Essential oils – we recommend peppermint, spearmint, grapefruit, cinnamon, or tea tree oil
- Baking soda – neutralizes acid and removes tooth grit
- Natural xylitol sweetener – not only for taste, as it balances your mouth’s pH. Make sure it’s birch-based, not corn-based. Harmful to dogs, so keep away from your furry friends.
For natural whitening: mix together 1/2 cup of softened coconut oil, 4 Tbsp. of baking soda, 2 Tbsp. of xylitol (or to taste), 1/2 Tbsp. MCT oil, and 10-40 drops of essential oil.
If you have an immersion stick blender, use it. Otherwise, melt the coconut oil on very low heat, turn off, and stir in the rest of the ingredients.
Pour into small glass jars for storage, use, smile, and sparkle!
Why Choose Natural & Organic Toothpaste?
You’re going to want to gargle and spit at the kinds of toxic ingredients found in common toothpaste brands.
And then there is the grand fluoride toothpaste vs fluoride-free toothpaste debate.
There are healthy alternatives for tooth enamel, but ultimately, whether you’re pro or anti-fluoride toothpaste is a personal choice.
Here are some other common ingredients found in toothpaste that you (or the planet!) should never have to swallow.
- Triclosan: While studies haven’t confirmed its negative impact, they link it to thyroid issues, skin cancer, and antibiotic resistance.
- Sodium Lauryl Sulfate (SLS): Synthetic foaming agents like SLS are harsh on sensitive teeth and cause skin irritation, gum pain, and aggravate ulcers.
- Propylene Glycol: Helps improve shelf life of products, but can contribute to central nervous system, liver, and heart damage.
- Synthetic sweeteners: Aspartame is a known carcinogen; meanwhile, saccharine is linked to cancer.
- Diethanolamine (DEA): Can cause liver deficiency and is linked to cancer. Found in antifreeze. Just no thanks.
- Parabens: A hormone disruptor also linked to breast cancer. As with fluoride toothpaste, many have opted to steer clear until we know more.
So the next time you’re taking a selfie with friends and they comment on your pristine toothy grin, please forward along this list of the best natural toothpaste.
