The whole idea of zero waste makes us smile, so we thought we’d take a moment to talk zero waste toothpaste Image by Butter Me Up Organics #zerowastetoothpaste #sustainablejungle
Image by Butter Me Up Organics
The whole idea of zero waste makes us smile, so we thought we’d take a moment to talk zero waste toothpaste Image by Nelson's Naturals #zerowastetoothpaste #sustainablejungle
Image by Nelson’s Naturals
The whole idea of zero waste makes us smile, so we thought we’d take a moment to talk zero waste toothpaste Image by Naked Company #zerowastetoothpaste #sustainablejungle
Image by Naked Company

13 Zero Waste Toothpaste Brands – Plastic Free Products To Sink Your Teeth Into

Low waste living makes us smile, so where better to start than with zero waste toothpaste?

Every.single.year, 1 billion plastic toothpaste tubes end up in landfills where they take forever to biodegrade.

Sustainable toothpaste brands however are taking a huge bite out of this plastic waste.

Everything we recommend to you on Sustainable Jungle is independently researched and we ask all brands to confirm their claims. To avoid waste, we test products on an as needed basis. This post contains affiliate links. If you buy something through our links, we may earn a small commission. Learn more about why we do this here.

etee’s zero waste Chewpaste (with fluoride or without) is tube-free and provides refills in compostable pouches. 

Georganics eco friendly toothpaste tablets come in many tasty flavors.

Despite the name, The Dirt will clean those chompers with a gentle, powdered plastic free toothpaste for sensitive teeth.

Nibble to the end of the article if you want to know how we created this list and why we decided to break it up between plastic free fluoride toothpaste and non-fluoride toothpaste



The whole idea of zero waste makes us smile, so we thought we’d take a moment to talk zero waste toothpaste Image by Etee #zerowastetoothpaste #sustainablejungle
Image by etee
About etee Zero Waste Chewpaste Toothpaste

etee creates their own in-house packaging free toothpaste in a minty vanilla flavor.

Their zero waste Chewpaste is formulated with ingredients like Canadian glacial clay, kaolin clay, and sodium laurel sulfoacetate (note this is sans sulphates like traditional SLSs).

This formula is completely vegan and cruelty free, and while it contains no direct palm oil, they can’t guarantee it has zero palm oil derivatives.

The product comes in a glass jar with a steel lid. When empty, you’ll receive more of this refillable toothpaste in compostable pouches.

For anyone in need of a little extra cavity-fighting power, check out their latest release below: chew paste with fluoride.

About etee

etee stocks a range of zero waste home and personal care essentials.

What we love about them is that they make (almost) every product they sell. From the zero waste dish pods to an eco friendly electric toothbrush.

Most personal care products are vegan, but they do also sell non-vegan beeswax wraps (their OG product).

Every etee product that is delivered to your house is 100% plastic-free and their factory is powered by renewable energy.


The whole idea of zero waste makes us smile, so we thought we’d take a moment to talk zero waste toothpaste Image by Huppy #zerowastetoothpaste #sustainablejungle
Image by Huppy
About Huppy Zero Waste Toothpaste Tablets

Huppy’s vegan zero waste toothpaste was the end result from over 100 formula iterations to create one of the best eco friendly toothpaste’s around.

Filled with pro-tooth antibacterial and whitening ingredients like coconut oil, tea tree oil, and Xylitol sweetener, you’ll find no SLS, GMOs, sulfates, parabens, formaldehyde, or artificial dyes.

Instead of fluoride, the mineral hydroxyapatite works to protect teeth from plaque and remineralize enamel.

These tablets are available in peppermint, charcoal mint (for plastic free teeth whitening properties), watermelon strawberry, and cool mint flavors.

You can either buy once or subscribe for a four-month supply (248 tablets). 

For the latter, you save 33%, receive an additional aluminum travel case, and get compostable refills delivered right to your door.

About Huppy

Huppy is here to “do good, give back, and leave the world a whole lot brighter”—not to mention doing the same to your teeth.

100% vegan and cruelty free, they use only sustainably and ethically sourced ingredients.

All packaging is compostable or recyclable, complete with water-based ink labels.

Finally, 2% of their revenue is donated to various sustainability initiatives.


The whole idea of zero waste makes us smile, so we thought we’d take a moment to talk zero waste toothpaste Image by Butter Me Up Organics #zerowastetoothpaste #sustainablejungle
Image by Butter Me Up Organics

*Note: Butter Me Up Organics Toothpaste is vegan however not all their products are vegan

About Butter Me Up’s Toothpaste

Butter Me Up Organics makes two environmentally friendly toothpastes (whitening and organic activated charcoal) and 1 remineralizing powder.

The ingredients—baking soda, sea salt, coconut oil and essential oils—are designed to promote oral health and are completely organic, non-GMO, cruelty-free, and fluoride-free.

One small 2 oz. glass jar is designed to last 3 months.

About Butter Me Up Organics

Jillian started Butter Me Up Organics after looking at a $25 tin of organic body butter and thinking to herself, “I can make this.” 

For everything from organic face moisturizer to natural body wash, she follows a zero waste approach, using glass containers with a recyclable lid, recycled paper, upcycled packing materials, soy inks, and wildflower seed paper thank you cards.

All ingredients are cruelty free and free of synthetics and palm oil.

Most of Butter Me Up Organics’ products are vegan except for their salves, moisturizers, lotion/balms, organic milk soaks, and a goats milk bath bomb.

Jill sets aside an annual amount for donations which goes to various charities (like the Californian wildfires, Leukemia, and animal charities).


The whole idea of zero waste makes us smile, so we thought we’d take a moment to talk zero waste toothpaste Image by Battle Green #zerowastetoothpaste #sustainablejungle
Image by Battle Green
About Battle Green Remineralizing Tooth Powder

With thousands of rave reviews on Etsy, Battle Green’s fresh, small-batch sustainable toothpowder comes in glass jars and compostable refill packets. 

These contain a base of bentonite clay, which Battle Green say binds the impurities and toxins around your teeth and gums and promotes an alkaline balance to counteract the damaging effect of acidic food and drink.

Other ethically sourced ingredients include calcium carbonate, sodium bicarbonate, xylitol, cinnamon, cassia bark extract, salvia leaf extract, peppermint oil, pink Himalayan salt, and sage. 

These not only remineralise teeth, but polish and whiten, balance the mouth’s pH, and soothe gums.

This zero waste whitening toothpaste is PETA certified vegan and cruelty free, and free from SLS, palm oil, paraban, and glycerin.

About Battle Green

A zero waste toothpaste UK-based brand, Battle Green hails from the beautiful Snowdonia range of northern Wales. 

There they hand make every product in small batches.

Aside from oral care products, they also offer a line of bath and beauty essentials (like zero waste deodorant) and reusables to help you put into practice those zero waste tips.

Everything they make is vegan, cruelty free (going as far as refusing to sell into China due to Chinese regulations mandating animal testing for cosmetics), and minimally packaged in recycled cardboard.

They’re also members of the Surfers Against Sewage 250 club and donate to One Tree Planted, Binti, and Freshfields Animal Rescue.


Image by The Dirt

*Note: Not all products are vegan, however, the toothpowders are vegan

About The Dirt’s Powdered Toothpaste

The Dirt’s minimalist toothpastes and powders—available in sweet spice orange or super mint—are vegan and paleo, and sans fluoride, glycerin, or GMO-derived Xylitol.

They use benzonite clay powders, ranking only a 1 or 2 on the Moh’s scale of harshness.

The 6 month supply comes in mini glass mason jars.

They also make traditional toothpaste, but these contain beeswax (not vegan friendly) and come in a plastic tube.

About The Dirt

The Dirt, a local Los Angeles based oral care company, focuses on “super natural personal care” and started because founder Shannon Drake was dissatisfied with the greenwashing of supposedly “natural” toothpaste.

The Dirt aims to make products so healthy we could eat them.

The Dirt’s products (which also includes zero waste mouthwash) are all cruelty-free, free of soy, corn, and gluten and filled with organic ingredients wherever possible.

There’s no mention of palm oil derivatives in their ingredients list and their zero waste toothpaste is USA made.

Also available on Thrive Market


The whole idea of zero waste makes us smile, so we thought we’d take a moment to talk zero waste toothpaste Image by Naked Company #zerowastetoothpaste #sustainablejungle
Image by Georganics
About Georganics toothpaste

Georganics offers some of the most eco friendly toothpaste with no fluoride, SLS, palm oil (or derivatives), or glycerin.

It features calcium carbonate and sodium bicarbonate bases, said to be rich in enamel-strengthening minerals that reduce tooth sensitivity.

Choose between ginger, red mandarin, tea tree, English peppermint, spearmint, and pure flavors.

For toothpaste not in a tube, you can find theirs in reusable glass jars with a bamboo spatula for application.

You can also buy sets of environmentally friendly toothpaste, oil-pulling mouthwash, and zero waste floss.

About Georganics

UK-based sustainable toothpaste company Georganics specializes in vegan, organic, zero waste dental care.

Beyond toothpaste, they also make oil pulling mouthwashes, bamboo floss, dental supplements, and travel-handy zero waste mouthwash tabs, which are perfect for life on the go.

All products come in biodegradable or reusable packaging and are made to order in England using many locally sourced ingredients.

If you’re in the UK, you can also return any Georganics products and components at no cost as part of their “Zero To Landfill scheme”.

Their products are cruelty free and vegan except their silk floss which is “obtained only once the worms have hatched and cocoons are vacant. Made in a way that is more humane to silkworms than many traditional methods”.

They also support The Ocean Cleanup.

Also available on Ethical Superstore (UK)


The whole idea of zero waste makes us smile, so we thought we’d take a moment to talk zero waste toothpaste Image by Dirty Hippie Cosmetics #zerowastetoothpaste #sustainablejungle
Image by Dirty Hippie Cosmetics
About Dirty Hippie Zero Waste Toothpowder

For zero waste toothpaste in Australia (shipped globally – so don’t stress!), Dirty Hippie offers a “fresh alternative”, with their range of plastic free toothpowders in peppermint, peppermint rose, and cinnamon bun.

All options are free of fluoride, SLS/SLEs, parabens, chemicals/fillers, flavoring, palm oil, or preservatives.

These zero waste tooth powders are made from detoxifying clays, whitening bicarbonate soda, remineralizing calcium carbonate, Western Australian salt, and stevia powder.

Their glass jar toothpowders are cruelty-free and vegan friendly, with subsequent orders sent in 100% post-consumer recycled paper toothpaste envelopes.

About Dirty Hippie

Hailing from Bywong, Australia, Dirty Hippie Cosmetics creates handmade, organic and quality products that put animals and the environment first.

Historically, they were palm oil free but their supplier of cetearyl olivate and sorbitan olivate (palm oil derivatives) can no longer be guaranteed to be palm free so Dirty Hippie is in the process of looking for alternative suppliers.

For sourcing ingredients, they purchase through fair trade channels, buy local or grow their own raw ingredients.

Their zero waste lip balms, sunscreens, cruelty free deodorants and small and large eco tubs are made using compostable recycled paper, otherwise they opt for reusable tins and glass bottles.

Their labels are printed with refillable veg-ink and their operations (which currently have a 50% carbon offset) will be powered with solar when they move into their new HQ.

They operate a number of charitable initiatives and projects from raising awareness for suicide prevention to animal rescue to support for cancer sufferers.


The whole idea of zero waste makes us smile, so we thought we’d take a moment to talk zero waste toothpaste Image by Scent Cerae #zerowastetoothpaste #sustainablejungle
Image by Scent Cerae
About ScentCerae Tooth Nibs

ScentCerae’s vegan sustainable toothpaste is made of a natural blend of ingredients: bentonite clay, white kaolin clay, illite sea clay, sodium bicarbonate, natural soap nuts, and organic xylitol.

Some potentially harmful things you won’t find in these zero waste toothpaste tablets include: fluoride, titanium dioxide, glycerine, SLS, artificial flavors, dyes, and triclosan.

To better protect tooth enamel, there are also no abrasive fillers. Sodium bicarbonate is the closest equivalent and still ranks low on Moh’s hardness scale.

Each jar comes with 80 nibs and a choice between four naturally-derived flavors: Cinnamon Roll, Mint Chocolate Chip, Matcha Mint, and Strawberry Champagne. 

Your first order will come in a compact and convenient waterproof tin while refill orders are packaged in compostable kraft paper envelopes for waste free toothpaste.


ScentCerae is owned, operated, and partially named after a woman with a passion for sustainability and travel. Sherae started the company while living in Asia for 7 years as an expat.

She makes a full line of natural skincare, haircare, and other personal care items in a zero waste lab using ethically and locally (where possible) sourced ingredients.

Aside from selling them online, she hosts pop-up shops as she travels. Some of her products are even offered in certain hair salons and dental offices (yes this is dentist approved zero waste toothpaste).

ScentCerae regularly donates to Kiva and Hope Projects and participate in monthly plastic clean-ups along the river of their local Audubon

ScentCerae has featured in an article on palm oil free toothpaste.


The whole idea of zero waste makes us smile, so we thought we’d take a moment to talk zero waste toothpaste Image by Nelson Naturals #zerowastetoothpaste #sustainablejungle
Image by Nelson Naturals
About Nelson Naturals Brush & Brush Toothpaste Tablets and Pastes

Nelson Naturals makes two types of zero waste toothpaste: Crush Brush tablets and traditional glass-jarred pastes.  

The Crush Brush minimalist toothpaste tablets are portable but gentle on tooth enamel, making them the ideal plastic free toothpaste for sensitive teeth.

Available in either mint or mint charcoal flavors, ingredients include calcium carbonate, sodium bicarbonate, certified organic spearmint and peppermint, gum arabic, (sea salt), menthol, magnesium stearate, and silica. 

Their sustainable toothpastes come in an assortment of flavors like peppermint, fennel, citrus spice, cinnamon, activated charcoal, and Moringa Forest Fresh.

These pastes contain a base of calcium carbonate, sodium bicarbonate, xylitol, sea salt, colloidal silver, castile soap, trace mineral concentrate, and various essential oils. 

For those concerned by “liquid mineral concentrate”, they explain that this is an iconic desalinated combination of 72 naturally occurring minerals sourced from the Great Salt Lake in the US.

Neither formulas contain any palm oil, sodium fluoride, SLS, glycerin, gluten, or animal byproducts.

About Nelson Naturals 

Nelson Naturals may be Canada’s most sustinable toothpaste brand, with all operations and manufacturing based in Nelson B.C.

If you live in Canada, see if you’re near any one of their partnered refill stations.

When it comes to sourcing, they vet their suppliers – ensuring they purchase North American made whenever possible.

As well as offering packaging free toothpaste, they stock bulk refills across a variety of zero waste stores in North America. They use plastic-free shipping materials and “ask that our distribution partners ship plastic-free whenever they can.”

They also give back 5% of profits to animal charities like Rat Terrier Rescue Canada and the Happy Animals Club.

Also available on Flora & Fauna (AU)



The whole idea of zero waste makes us smile, so we thought we’d take a moment to talk zero waste toothpaste Image by Etee #zerowastetoothpaste #sustainablejungle
Image by etee
About etee’s Zero Waste Toothpaste with Fluoride

etee’s back on the list with some of the best eco friendly toothpaste with flouride.

You still get many of the same ingredients as their traditional chew paste (Canadian glacial clay, kaolin clay, and sulfate-free foaming agents)—only this time, you get a bit of sodium fluoride too. 

It’s not for everyone but if you do need a zero waste toothpaste with a scientifically-proven cavity-fighting ingredient, this is it. 

About etee

We won’t go super in-depth here (because we covered it all above) but we will say we love how they’re revolutionizing our favorite body care and home products, like zero waste dish soap, organic body wash, and even plastic-free loofah alternatives.


The whole idea of zero waste makes us smile, so we thought we’d take a moment to talk zero waste toothpaste Image by Naked Company #zerowastetoothpaste #sustainablejungle
Image by Naked Company
About Naked Company Dental Crush Toothpaste Tablets

Naked Company is another of the zero waste toothpaste brands offering an enamel reinforcing fluoride formula in tablet form.

No foaming and stabilizing agents, like carrageenan, propylene glycol, triclosan, SLS and DEA. 

100% cruelty-free and vegan friendly, all ingredients are purchased from UK or EU suppliers.

These less waste toothpaste tabs instead consist of microcrystalline cellulose, sodium bicarbonate, silica, sodium lauroyl glutamate, magnesium stearate, aroma, menthol, xanthan gum, stevioside, citric acid, sodium fluoride, and eugenol.

For allergy sufferers, note that eugenol, derived from cloves, has been labelled by the European Commission as a potential allergen.  

Microcrystalline cellulose, sodium lauroyl glutamate and magnesium stearate are derived from palm oil however the Naked Company says that they’re sourced sustainably.

For those seeking paper toothpaste options, their kraft packaging features an aluminum lining that can be pulled apart and recycled separate from the paper.

About Naked Company

Elizabeth, owner of Naked Company, states, “At Naked Company, we set out to solve two problems; packaging waste and a healthier alternative to toothpaste whilst maintaining good dental hygiene.” 

Hence the fluoride version of the toothpaste tab. 

In addition to these, they also sell reusable cotton swabs, bamboo toothbrushes, and other zero waste personal care products. 

For every purchase made, they plant a tree through One Tree Planted as part of the Amazon reforestation project in the Madre de Dios region. This region is home to over 10% of the world’s bird species.


The whole idea of zero waste makes us smile, so we thought we’d take a moment to talk zero waste toothpaste Image by DENTTABS #zerowastetoothpaste #sustainablejungle

*Note: We have attempted to confirm policies directly with this brand but have not received any response to date

About Denttabs Tooth Tablets

Much like the other eco friendly toothpaste tablets on this list, Denttabs work by combining a bit of chewing with saliva and wham, toothpaste!

These tabs are now sold in fully compostable bags, made from corn starch and “carry the official compost certificate”.

They’re vegan friendly, cruelty free, free of preservatives, contain germ-inhibiting binders and no aluminum nor nanoparticles.

While non-toxic, this product does contain sodium fluoride which some people prefer not to include in their toothpaste. They are however certified by COSMOS as a natural cosmetic

They do contain palm oil derivatives sodium lauroyl glutamate and magnesium stearate.

For eco friendly toothpaste packaging, they tick bulk options and compostable toothpaste envelopes or reusable tins.

About Denttabs

Denttabs is a German company, founded by doctors who are very much focused on reducing the resource impact of their products (water used, packaging etc.).

Their products are all vegan and cruelty-free.

Also available on Ecco-verde


The whole idea of zero waste makes us smile, so we thought we’d take a moment to talk zero waste toothpaste Image by Unpaste #zerowastetoothpaste #sustainablejungle
Image by Unpaste
About Unpaste Zero Waste Toothpaste

Unpaste dares you to “replace your paste” with these convenient and highly portable zero waste toothpaste tablets.

Just bite, wet your toothbrush, and brush the bacteria away.

These plastic free toothpaste tabs contain no preservatives, GMOs, gluten, dyes, palm oil, aluminum or nanoparticles, foaming agents, SLS, paraffin, or other petroleum based products.

Instead you’ll find a vegan and cruelty free formula made of microfine polishing cellulose, baking soda, and silica in a mildly minty flavor.

While the original version does contain fluoride, they also have a fluoride free option.

There are 125 tabs in each waste free toothpaste package made of compostable non-GMO corn starch printed with organic ink—basically the closest thing to no packaging toothpaste possible.

About Unpaste

Unpaste’s goal is “to provide best possible dental care using the least amount of chemical ingredients possible, with no waste.”

They only make sustainable zero waste toothpaste, and they’ve been wildly successful at doing exactly that. 

You can now find Unpaste in tons of sustainable online retailers, as well as in zero waste brick-and-mortar shops around the U.S.

While they’re most commonly found in the States, these tabs are made entirely in Germany and certified by all German organizations, including Aktion-zahnfreundlich e.V. as safe and effective and BDIH as all-natural.

Germany’s certifiers are arguably stricter than US organizations like the USDA and FDA. In other words, you know you’re getting gute sachen.

Plus, they “only use safe natural ingredients and only from countries with strong labor laws.”


If this is your first time visiting, our approach to sustainable beauty is to look for brands and products that are:

Just a quick note: some of these eco friendly toothpaste products are not always available in every country (especially the fluoride options which seem to be in limited supply).

We’ll continue to add more sustainable toothpastes though so stay tuned. 


Ah the great debate about toothpaste… are natural options good or bad for you ultimately? Should your toothpaste contain fluoride or not?

The answer is deeply personal based on your teeth, your health and your background (and your dentist’s advice).

Our friends at Reusable Nation wrote an article which covers each of these points and the benefits (or lack thereof) of each of the ingredients typically found in all-natural toothpastes/powders/soap.

Also, never a bad idea to discuss this with your dentist. Our dentist, for example, recently told us both (in no uncertain terms), that it’s time to get more fluoride onto our teeth… so for us the options are a little more limited… for you it may be very different!


Eco friendly toothpaste hasn’t always been this easy to find.

In fact, for a long time there were no sustainable alternatives. While other products, like those in the beauty space, were readily available.

Thankfully, you can now find zero waste tooth tabs, toothpowder, paste, and even a zero waste toothbrush with a quick search.

The trick is trying to find options that are not only good for you but better for the environment. 

By supporting one of these sustainable toothpaste brands (and encouraging friends to do the same), you can do just that.

The whole idea of zero waste makes us smile, so we thought we’d take a moment to talk zero waste toothpaste Image by Nelson Naturals #zerowastetoothpaste #sustainablejungle

17 thoughts on “13 Zero Waste Toothpaste Brands – Plastic Free Products To Sink Your Teeth Into”

    • Good question, I’m afraid we haven’t done a deep dive into what zero waste toothpaste is available in India yet as most of our readers are in the US but hopefully we can start doing more country specific deep dives at some stage as it is important to limit those transport emissions! Do let me know if you find anything that ticks the boxes in India!

  1. Great list! I love the color palettes you’ve put beside every product to show its features. Seeing so many options for plastic-free toothpastes makes me happy that a lot of people in the world are trying to save the environment. But don’t forget about Poppits toothpaste pods, they offer plastic free toothpastes as well and their product is kid-friendly and convenient.

  2. Hi Joy,
    Why No reply to

    October 5, 2020 at 8:15 pm
    What about Smile Natural Products? Black owned, vegan, nontoxic, plastic free packaging.

    You replied to everyone else but this. I’m certainly no pc/sjw person, but I did find it rude there was no comment to this, considering someone might have liked your opinion, although I hope they ignored you skipping over it and tried the product.
    BTW, I have no affiliation to this product whatsoever, never even heard of it till now- but I am going to look for it!

    • Hi Carrie, we’re just trying to keep up with comments and didn’t have anything to say about Smile Natural Products (we haven’t looked into them), very happy for others to comment if others have had experience with this brand.

  3. Is there a definition of “thoughtful packaging” somewhere here? My main intention is to avoid plastic of any kind. Thoughtful packaging is not a definitive statement about whether plastic is used.

    Thanks for your info!

  4. I just bought a subscription for toothpaste tabs from Bite. On the checklist you provided you didn’t checkmark ethical sourcing. I checked their website and couldn’t find anything. Would you recommend not purchasing through them then or just check with them and see what they say? Or do you have more information about it?(:

    • Hi Lily, Thanks for visiting! That question mark for Bite just means we’ve never heard back from them to confirm their policies on sourcing. So the truth is we just don’t know – like you, we couldn’t find anything on their website and they haven’t replied to our email. Our usual process is to reach out to them and remove them from our list if, after a few months, they still haven’t replied. So it’s up to you whether you still want to buy from them – my personal view would be that they’re doing a pretty good job and if you like the product, you should just shoot them an email and ask them if you’re concerned about ingredient sourcing. Let us know if you hear anything!

    • Thanks Harry! I have been trying to get in touch with Eco Easy/Popcare to confirm exactly this. Hoping to hear back soon. Thanks heaps for the recommendation, so useful to hear from readers!

  5. All this info on packaging and such but no ingredient lists? That’s kind of key to picking a product because you have to know if it’s safe for you.

    • Totally agree Kat! We try to cover a lot of ground and try to information on ingredients but given this is a quick summary we don’t list all the ingredients for every brand we find. They are usually very easily accessible from the brand’s website directly or in most online store listings.


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