Want smokey and sustainable eyes?

Glitz and glam can actually be better for you and our planet with these sustainable makeup brands.

They’re not concealing the woes of the makeup industry, which pumps out 120 billion units of plastic packaging every.single.year. Between that and chemical fillers linked with cancer, endocrine disruption, and reproductive harm, conventional cosmetics are ugly.

So what do we think the most eco-friendly makeup brands have in common that won’t make us cringe more than looking back at 90s makeup looks?

Ethical sourcing of ingredients, cruelty-free and vegan formulations, and eco-packaging to name a few sustainable makeup ideas and considerations. And that’s exactly what we’re curating in this list for you. Brands ticking all those green beauty boxes (and more).

Note: Our brand rating system assesses brands based on multiple sustainability-related criteria, including things like product safety, chemical use and biodiversity impact. Brands need to opt in to be rated. Look out for rated brands below and find others in our directory.

We independently research all featured brands, and we ask them to confirm their claims. In many cases we personally review recommended products. This post contains affiliate links which means we may earn a commission if you buy something. We explain this further in our Terms of Use.

Pretty Picks: Ethical Makeup Brands

Since plastic packaging ain’t pretty, Elate Cosmetics innovative refillable and endlessly reusable cosmetics packaging is one of the best sustainable makeup ideas we’ve come across.

If you’re looking for makeup brands with really low waste packaging, you can’t go wrong with the entirely compostable product housing used by Axiology. We’ve found their 3-in-1 products so easy to use and appreciate their simple, clean ingredients.

Index: Eco-friendly Makeup Ideas & Brands

  1. River Organics Jump to section
  2. Axiology Jump to section
  3. Antonym Jump to section
  4. RMS Beauty Jump to section
  5. Elate Cosmetics Jump to section
  6. 100% Pure Jump to section
  7. Juice Beauty Jump to section
  8. All Earth Mineral Cosmetics Jump to section
  9. Honeypie Minerals Jump to section
  10. Zao Organic Makeup Jump to section
  11. Eco Minerals Jump to section

River Organics

Disrupting

Top 10% of brands
United States
Worldwide
$$$
Compostable
All or some products are compostable, either in an industrial facility or at home
Cruelty-free
Products are not test on animals at any stage in their production.
Handcrafted
Products have been made by hand, typically by an artisan or group of artisans.
Locally Made
Products are made local to the brand's headquarters.
Non-toxic
All products are made with ingredients or materials that are currently considered non-toxic
Organic
Products are made from organic materials.
Plastic-free
All products are entirely plastic-free
Recycled materials
Some or all products are made with recycled materials
Small business
This brand is a small business run by less than 15 people
Sustainable Materials or Ingredients
Either all or most products are made with sustainable materials or ingredients.
Thoughtful packaging
Product packaging has been designed and created with the end of life outcome in mind and can be easily recycled or composted.
Vegan
This brand does not use any animal products or by-products in their products
Woman Owned
This brand is owned by a woman or a group of women.
Zero Waste
Products are made with a low or zero waste approach where ideally no or limited waste is created throughout the production process or at the end of life.
Certified Vegan
Certified Vegan
The Certified Vegan logo, managed by the Vegan Awareness Foundation (Vegan Action), ensures that products contain no animal ingredients or by-products and have not been tested on animals. It’s one of the most recognized vegan certifications, helping consumers identify items that meet strict vegan and cruelty-free standards across food, cosmetics, clothing, and household products.
Leaping Bunny
Leaping Bunny
The Leaping Bunny certification, managed by the Coalition for Consumer Information on Cosmetics (CCIC), is the globally recognized gold standard for cruelty-free products. It ensures that neither a company’s finished products nor their ingredients are tested on animals at any stage of development. Brands must also agree to independent audits and supplier monitoring, guaranteeing genuine cruelty-free commitment across their entire supply chain.

River Organics offers a beautiful collection of eco friendly makeup made with a minimalist, conscious approach. Their range includes mascara, tinted lip stains and balms, blush, highlighters, brow wax, and concealer—all formulated to nourish the skin while reducing waste.

Every product is vegan and cruelty-free, certified by both Leaping Bunny and The Vegan Society. Made in small batches with around 75% organic ingredients like jojoba oil and shea butter, each formula uses natural mineral pigments and lab-made, conflict-free mica to ensure ethical sourcing.

The brand’s commitment to sustainability extends to its packaging, which features FSC-certified compostable paper tubes and boxes that are plastic-free and fully compostable.

Founded by Corinne in Wilmington, NC, River Organics has become a trusted name in eco friendly makeup, known for its gentle, clean ingredients, and natural finish. Customers frequently praise the brand’s transparent values and 5-star quality across the collection.

Axiology

Image by Sustainable Jungle (Axiology) (sustainable-makeup-brands)
Axiology has not been rated.

Axiology’s Clean Makeup

Price Range: $–$$

Axiology is one of the best sustainable makeup brands, self-described as “100% evil free,” referring to their strict policy against the likes of palm oil and animal testing.

Many of their ingredients (e.g. castor oil, sunflower oil) are organic and all are 100% safe, non-toxic, and nano-particle free.

They recently did away with tubes of lipstick and now offer only cardboard push tubes of color creams or multi-use “lip-to-lid” Balmies.

These lipstick crayons contain no unnecessary packaging (just a little paper wrapping) and can be used for eyes and cheeks, too.

About Axiology

As an ethical cosmetics brand, Axiology has exceptional sustainability credentials.

Their cruelty-free makeup is certified by PETA and ingredients are sourced ethically.

For example, shea butter and moringa oils are fair trade, and their mica is sourced from a supplier that supports Made in a Free World.

Outer sustainable packaging comes from a woman-owned recycled-paper boutique in Indonesia.

In addition to not using palm oil, Axiology provides support to the Orangutan Foundation International, which rehabilitates endangered animals after being displaced by palm oil industry logging.

My Personal Review of Axiology’s Makeup:

“I’ve been a massive fan of Axiology’s Multi-Sticks and Balmies for ages. They’re filled with simple, nourishing ingredients, and I love how versatile they are for adding color to lips, cheeks, and eyes.

I also just tried out one of their latest goodies, the Shape Stick. If you’re like me and find contouring a bit tricky, these sticks are a game-changer! They’re super creamy and blend like a dream, making it really easy to add a hint of shape to your face without any fuss.”

Review by Amber McDaniel, SJ’s Head of Content

Antonym

Image by Sustainable Jungle (Antonym) (sustainable-makeup-brands)
Antonym has not been rated.

Antonym’s Cosmetics

Price Range: $$

Unwilling to compromise performance by eliminating chemicals, Antonym proves gentle ingredients can achieve fierce looks.

Just ask some of the brand’s wearers: Elizabeth Bank, Robin Wright, Kate Mara, and Keira Knightley—to name a few.

Their Ecocert-certified organic and natural eco-friendly makeup is for:

  • Face (blush, liquid, and powder foundation): Their Skin Esteem foundations are made of 99% natural ingredients.
  • Eyes (eyeshadow, eyebrow pencils, mascara, eye pencils)

Everything is Leaping Bunny certified cruelty-free and vegan—including their makeup brushes and applicators.

Sensitive skin-friendly, you’ll never find parabens, sulfates, phthalates, synthetic oils, artificial fragrances, GMOs, petrochemicals, fillers, mineral oils, and preservatives.

Mineral mica is used, but we are unsure of their sourcing policies.

About Antonym

Antonym is an ethical and sustainable makeup brand in the US—with a little French flair.

The founder, Valerie Giraud, was born in France, where some beauty products are manufactured (along with Italy and the Czech Republic).

These clean cosmetics contain roughly 99%+ natural ingredients (11%+ of which are certified organic)., but they do use palm oil, for which they don’t specify sourcing policies.

When it comes to packaging sustainability, Antonym only uses bamboo compacts or glass bottles, and the outer packaging is made of recycled materials or FSC-certified paper.

My Personal Review of Antonym’s Makeup:

“I was a little skeptical when I received Antonym’s Liquid Lipstick, which looks like the tubes of lip gloss I used to wear in excess back in middle school (2007, amiright?). But I now love this product. Though it looks like a lipgloss, it packs all the bold coloration of a much cakier lipstick in a smooth and moisturizing formula. I own four different colors of this now and love it, even when I’m not leaving my house. Because sometimes, a girl just needs a little lip tint to feel like her best self!”

“Antonym’s Lola Lash Too Mascara is my go-to for bold, dramatic lashes. The formula adds impressive volume and length without clumping or flaking, and the rich black color really makes my eyes pop. I love that it’s long-lasting but easy to remove (but not waterproof, so no tears!), and it feels lightweight on my lashes.

“I’m also super impressed with Antonym’s Baked Blush. The pigment is truly stunning, delivering a natural flush of color with a subtle shimmer that brightens up my complexion beautifully. I especially love its luxe, durable bamboo compact.”

Review by Amber McDaniel, SJ’s Head of Content

RMS Beauty

Image by RMS Beauty (sustainable-makeup-brands)
RMS Beauty has not been rated.

RMS Beauty’s Cosmetics

Price Range: $$

RMS Beauty is one of our favorite ethical makeup companies for a few reasons.

They’re 100% cruelty-free, palm oil-free, and utilize mostly organic, raw, and/or food-grade ingredients. These are largely plant-based, but a few are not vegan.

Joining the best pregnancy safe makeup brands, you’ll never see soy, silicone, GMOs, parabens, or nanoparticle minerals in their range of products for:

  • Face (primer, foundation, concealer, bronzer, and more)
  • Lips (lip paint, stick, tint, gloss, and pencils)
  • Eyes (mascara, eye and brow pencils, eyeshadow)
  • Skin (face oils and makeup remover)

About RMS Beauty

Founder and brand namesake Rose-Marie Swift worked in the beauty industry for decades and eventually decided something needed to change.

RMS Beauty was the result, bringing their ethical cosmetics brand philosophy to big-name beauty circles.

They’re also one of several sustainable makeup brands at Sephora that are denoted as Clean at Sephora.

They source organic ingredients from ethical channels–especially their mica in makeup—and house everything in recyclable or reusable packaging. Any cardboard is made using wind energy.

To aid victims of sex trafficking, they support Doors to Freedom, as well as environmental charities like Sea Shepherd.

Elate Cosmetics

Image by Elate Cosmetics (sustainable-makeup-brands)
Elate Cosmetics has not been rated.

Elate Cosmetics Makeup

Price Range: $–$$

A completely ethical makeup brand, Elate Beauty offers a large range of eco-friendly cosmetics “that don’t compromise the health of any person, animal or the planet”.

Their Leaping Bunny-certified, PETA-approved vegan, and gluten-free range includes:

  • Eyes (pressed and loose powder, mascara, eyeliner, brow balm)
  • Face makeup (foundation, powder, concealer, blush, highlighter, bronzer)
  • Lips (lipstick, lip gloss)
  • Palettes and kits

They’re also free of nano-sized Titanium Dioxide and, as an ethical mica makeup brand, sources their shimmer from suppliers who are members of the Responsible Mica Initiative.

About Elate Cosmetics

An eco-friendly makeup brand from Canada, Elate’s zero waste beauty products are housed in reusable, fair trade, FSC-certified bamboo.

These can then be easily refilled with new products that come in a seed paper pouch. Just wet the pouch and plant it in your garden to grow herbs and wildflowers.

They join the small club of fair trade makeup brands and prioritize fair trade sourcing over organic ingredients—which is why you’ll see about 10% of their ingredients aren’t organically certified.

The Green Business Association member and Certified B Corp also donates 1% of profits to social charities, 1% to environmental initiatives, plants a tree with every order, and offsets carbon emissions.

100% Pure

Image by Sustainable Jungle (100% Pure) (sustainable-makeup-brands)
100% Pure has not been rated.

100% Pure’s Makeup

Price Range: $$

100% Pure makes vegan, cruelty-free, and natural makeup products as well as makeup brushes out of recycled PBT plastic bottles.

This environmentally friendly makeup brand’s Fruit Pigmented makeup line covers:

  • Face (primer, foundation, concealer, blush, bronzer, highlighter)
  • Eyes (organic eyeshadow, liner, mascara, brow products): Check out their Berry Naked palette for a mix of bold and skin-subtle colors to create the perfect look for any occasion.
  • Lips (sticks, glosses, tints).
  • Palettes
  • Non-toxic nail polish

Because safe makeup brands shouldn’t use nano-particles or synthetic colors, 100% Pure doesn’t either, though some products contain sustainably sourced palm oil.

Most sustainable packaging (post-consumer recycled glass, plastic, tin, and paper) is recyclable either through their in-store recycling program or in curbside recycling bins.

If you participate in in-store recycling, you’ll receive a free trial-size product.

About 100% Pure

100% Pure prioritizes corporate responsibility, change, and transparency, using ingredients sourced using an Ethical Trade Initiative base code.

With even the most ethical makeup brands, mica sourcing can be a topic of contention, but 100% has nothing to hide:

“It’s produced in the most ethical and safe way possible. The mill, located in Andhra Pradesh, is a modern, high-tech facility that never utilizes child labor and holds product quality to exceptional standards.”

Most products are made in the USA and everything ships in recyclable materials with compostable cornstarch packing peanuts.

100% Pure’s head office is 100% solar-powered, and they’re working to become Climate Positive and use entirely plastic-free packaging.

My Personal Review of 100% Pure’s Creamy Long Last Liner:

“Available in kohl black, dark brown, and shimmery silver, 100% Pure’s eyeliner pencil is a must-have. I toss it in my bag for quick touch-ups on the go. Plus, it’s packed with healthy ingredients like jojoba oil, shea butter, marula oil, sunflower oil, and vitamin E to keep my skin happy. Just a heads up: it won’t stick around all day like those chemical eye pencils, but I’ve found that popping a little foundation powder underneath and on top does the trick for a longer-lasting look.”

Review by Amber McDaniel, SJ’s Head of Content

Juice Beauty

Image by Sustainable Jungle (Juice Beauty) (sustainable-makeup-brands)
Juice Beauty has not been rated.

Juice Beauty’s Affordable Makeup

Price Range: $$

Juice Beauty carries a comprehensive catalog of sustainable makeup made from plant-based ingredients, including:

  • Eyes (organic eyeliner, mascara, wrinkle serums)
  • Complexion (foundation, finishing powder, primers, blush)
  • Skincare (sunscreen, moisturizer, toners, exfoliants, and oil-based makeup remover)
  • Shampoo and conditioner

But one of our favorites is the Luminous Lip Crayon.

Available in seven different shades, the sustainable lip crayon uses certified organic ingredients like mango seed butter, turmeric root, and jojoba oil to nourish the lips, providing a beautiful, subtle shine.

It’s 100% vegan, cruelty-free, and contains no harmful ingredients like parabens, petroleum, propylene, phthalates, sulfates, artificial dyes, or synthetic fragrances.

About Juice Beauty

Juice Beauty squeezes every ounce it can to positively impact the fashion industry.

Most of their plant-based ingredients come from nearby West Coast USDA Certified Organic farms or are grown on their sustainable farm.

All of the sustainable makeup is cruelty-free, vegan, Leaping Bunny Certified, and Environmental Working Group verified.

Juice Beauty also contributes to the EWG and Breast Cancer Prevention Partners (BCPP).

While most packaging is currently plastic, they’re working on switching to sustainable packaging, including glass containers, FSC paper, Bioresin samples, and travel tubes.

My Personal Review of Juice Beauty’s Luminous Lip Crayon:

“I tested the Luminous Lip Crayon in Laguna Pink Mauve and love how it glides on super smooth and colors my lips without a cakey look or chemical taste. I can also confidently say that, unlike most traditional lipsticks, it leaves my lips feeling plumper and more moisturized. No need for a separate lip balm—this formula takes care of it all.”

Review by Amber McDaniel, SJ’s Head of Content

All Earth Mineral Cosmetics

Image by All Earth Mineral Cosmetics (sustainable-makeup-brands)
All Earth Mineral Cosmetics has not been rated.

All Earth Mineral Cosmetics’ Makeup

Price Range: $

Made of mineral and botanical ingredients, All Earth Mineral Cosmetics’ products are kind to sensitive skin and provide long-lasting coverage.

Everything from this ethical makeup and skincare brand is vegan and cruelty-free, including products for the:

  • Face (foundation, concealer, finishing powder, blusher, bronzer, contour, illuminator, cream highlighter, cream brightening concealer, skincare)
  • Lips (lip tint)
  • Eyes (eye tint)

Cosmetic-grade and non-nanoparticle mica and natural preservatives are used, and you’ll never find binders, sulfates, alcohol, gluten, artificial fragrance, or parabens in the ingredients.

The products are housed in fully recyclable aluminum and glass containers, with refills available in paper tubes.

To accommodate refills, shoppers can add a “Pot for Life” which is made from recycled fishing nets salvaged in Cornwall.

About All Earth Mineral Cosmetics

Voted one of the best sustainable makeup brands the UK has to offer by National Health Beauty & Wellness, All Earth Mineral Cosmetics is a standout.

All of their mineral-based cosmetic and skincare products are handmade in Cornwall and Kent using ethical, sustainably sourced ingredients.

The minerals are sourced from countries and suppliers where child labor is prohibited.

Through their Eco Swap Service, an option is available at checkout to send back makeup containers and brushes to be responsibly recycled with Terracycle.

Orders are shipped in biodegradable and recycled bags and boxes.

Honeypie Minerals

Image by Honeypie Minerals (sustainable-makeup-brands)
Honeypie Minerals has not been rated.

Honeypie Minerals’ Makeup

Price Range: $

Thanks to their earth-inspired sustainable cosmetics, Honeypie Minerals is a go-to to glam up for the:

  • Face (corrector, foundation, blusher, bronzer)
  • Eyes (eyeshadow)
  • Kits
  • Brushes (made with synthetic bristles, recycled aluminum ferrules, and sustainable bamboo handles)

Everything is 100% natural, non-GMO, vegan-friendly, and cruelty-free.

There are no nano-particles, preservatives, mineral oil, parabens, fragrances, wax, palm oil, or alcohol in their ingredient lists.

They do include mica in some of their formulations, but it’s sourced from manufacturers that do not use child labor.

Initial orders come in recyclable/reusable plastic jars while sample sachets and Eco Refills come in plastic free, compostable sachets made of sustainable forestry certified pinewood cellulose paper.

Soon, the jars will be made from aluminum or post-consumer recycled materials.

About Honeypie Minerals

Honeypie Minerals is a female-founded and award-winning UK sustainable cosmetics brand, making everything in small batches in Essex using 100% renewable energy.

They know the exact source and origin of all ingredients and work hand-in-hand with suppliers to ensure they’re ethical and sustainable.

They have a zero-tolerance policy for child labor, slavery, and human trafficking.

Customers receive their first order in a free, GOTS-certified organic cotton drawstring makeup bag.

FSC-certified recyclable boxes, compostable pellets, and biodegradable paper tape are used for plastic-free shipping.

Their website is carbon-neutral and for every product purchased, one tree is planted through Tree Nation.

Zao Organic Makeup

Image by Zao Organic Makeup (sustainable-makeup-brands)
Zao Organic Makeup has not been rated.

Zao Organic Makeup

Price Range: $–$$

Zao organic sustainable makeup is entirely vegan, cruelty-free, gluten-free, and mostly refillable, including:

  • Face (foundation, BB cream, blush, concealer, bronzer)
  • Eyes (eyeshadow, mascara, liner pencils)
  • Lips (lipstick, liner pencils)

All are free from nanoparticles, petrochemical derivatives, fragrances, or synthetic preservatives.

Instead, they use micronized silver powder, which works as a skin-friendly preservative with antiseptic properties.

The makeup is housed in sustainably harvested refillable bamboo compacts or glass bottles with bamboo lids.

Refills come in recyclable, BPA-free plastic. They’re working on switching to cardboard, but in the meantime, you can recycle these containers (along with any other Zao packaging) in a Zao Eco-box located at retailers across Europe.

If you’ve just swapped a new canister into your Mineral Silk foundation, hang on to the old insert until you have a chance to recycle it.

About Zao Organic Makeup

When it comes to makeup brands that are sustainable, French luxury doesn’t often make the cut—but Zao Organic Makeup is the exception.

They work with 100% natural ingredients chosen to impart natural anti-aging skin care remedies and other healing benefits thanks to “increased biocompatibility with the skin”.

All of their PETA-approved cruelty-free products are certified organic by Ecocert and manufactured in the Czech Republic and Italy.

They partner with the Terre & Humanisme social project to promote sustainable food systems and food autonomy in Benin.

Eco Minerals

Image by Eco Minerals (sustainable-makeup-brands)
Eco Minerals has not been rated.

Eco Minerals’ Makeup

Price Range: $–$$

For natural, palm oil free, vegan, and cruelty-free makeup, Eco Minerals is one of Australia’s finest for your whole makeup routine:

  • Eyes (eye color, mascara, brow powder, eyeliner, eye shadow)
  • Face (BB cream, pressed mineral powder, foundation powder, liquid foundation, concealer, primer, bronzer, highlight, illuminator)
  • Lips (lipsticks, lip balm)
  • Makeup brushes

You won’t find fillers, dyes, colorings, coated mica, nanoparticles, or bismuth oxychloride in Eco Minerals’ clean sustainable makeup.

Instead, you’ll find pure, natural minerals: calming and sun-protective zinc oxide, pigment-providing iron oxide, protecting titanium dioxide, and shimmery mica.

For their wet makeup—like their super smooth Mineral Primer—these minerals are combined with 100% natural plant oils and botanicals.

Zero waste refills in kraft paper pouches are available for powder products. For the liquid bb cream, skincare, and primer, refills come in cartridges that use 40% less plastic.

About Eco Minerals

Byron Bay-based Eco Minerals believes minerals can be done right through purity and ethical sourcing.

That’s why their mica is not sourced from regions often linked with child labor (India, Asia, Africa) and the bamboo for their brush handles comes from sustainable sources.

Everything is certified by CCF and PETA to be vegan and cruelty-free.

They use minimal, recycled, or biodegradable packaging and hand-pack orders in their Byron Bay showroom.

How We Found The Best Sustainable Makeup Brands

From the first layer of vegan foundation to the natural makeup remover we use when it’s time to take our look off, we want everything we use to come from sustainable and safe makeup brands.

But what makeup brands are eco-friendly and how did we sift through the plastic and petrochemicals to ensure only they ended up in our sustainable makeup bag?

We pulled out our handheld mirror to check our ethical and sustainable beauty criteria to find the most ethical makeup brands and products that are:

  • Cruelty Free and Vegan: No animal byproducts, including in our vegan makeup brushes. Exceptions we sometimes make are beeswax and honey, but we’ll still always tag these as not vegan. And animals don’t wear makeup, so we shouldn’t test it on them.
  • Non-toxic: Given the plethora of ingredients to avoid in skin care, organic ingredients are ideal and natural ones are next, but on the occasion that brands use something synthetic, it must be non-toxic.
  • Palm oil free: Some exceptions are made for those using organic or RSPO palm oil.
  • Ethical sourcing: With ethical makeup brands, mica is something to especially pay attention to. Being a mineral that requires mining, it’s often associated with child and forced labor, so we look for brands that source this mineral ethically.

Thoughtful packaging: See ya, single-use plastic tube of lipstick. For us, the most eco-friendly makeup brands are zero waste makeup brands, meaning they use reusable, refillable, compostable, and/or plastic-free packaging.

FAQ: Sustainable Cosmetics

What qualifies a makeup brand as a “sustainable makeup brand”?

As we detailed above, it’s a fair few things that makeup (excuse the pun) a makeup brand worthy of that title! It’s a brand that takes into account its environmental and social impact across the lifecycle of its products. This includes using eco-friendly ingredients (e.g., plant-based, minimal synthetic chemicals), cruelty-free and vegan formulations, ethically sourced raw materials, packaging that reduces plastic or uses refillable/recyclable materials, and transparent supply chains. We believe these attributes are key criteria when considering whether a brand in this space is actually sustainable.

Why is “eco friendly makeup” important?

Eco friendly makeup matters because the cosmetics industry contributes significant waste (e.g., the ~120 billion units of plastic packaging produced annually) and uses ingredients that may be harmful to human health or the environment. Choosing products from sustainable makeup brands helps reduce plastic waste, supports safer ingredient use, and promotes ethical sourcing and production.

How can I identify genuine sustainable or ethical beauty products?

Look for certifications such as Leaping Bunny (for cruelty free), The Vegan Society (for vegan formulations), FSC-certified or compostable packaging, and clear information from the brand about ingredient sourcing and transparency. We vet each brand featured to ensure their sustainability credentials are credible.

Are sustainable makeup brands more expensive?

Not necessarily, but many sustainable makeup brands may have higher price points due to higher-quality ingredients, small-batch production, ethical supply-chains, and eco-friendly packaging. That said, many brands listed here span a range of price tiers so there are options for different budgets.

Does switching to a sustainable makeup brand really make a difference?

Yes — by choosing brands with strong sustainability credentials you contribute to reduced plastic packaging, support clean-and-ethical ingredient sourcing, and promote better labour and environmental practices. Over time, as more consumers shift to sustainable makeup brands, overall industry practices can improve.

Final Thoughts On Eco-Friendly Makeup & Skincare Brands

Beauty may only be skin deep, but that doesn’t mean you shouldn’t pay attention to what you’re applying to your skin.

Between toxic ingredients, artificial colors, synthetic fragrances, and plastic pollution, the beauty industry could use a makeover. Fortunately, each sustainable makeup brand featured here is a trendsetter for better-for-earth (and you) beauty.

We’d love to see a world where sustainable cosmetics are the only cosmetics.

To help us get there, spread the word and share this article with friends who like to get a little dolled up.

Editor’s note: This article was originally published in April 2021 and updated in October 2025 to include new images, refreshed copy, and an expanded FAQ section.

Hailey Carrilo is one of Sustainable Jungle's Writers
Hailey Carrillo

Hailey is a full-time world traveler and a part-time content writer with a Bachelor’s Degree in Wildlife Ecology and Conservation from the University of Florida. She loves exploring the world by participating in local sustainability projects. Her project highlights include volunteering at a farm animal sanctuary in Hawaii, a butterfly biodiversity garden in Laos, and an ethical elephant sanctuary in Thailand. All experiences which have further developed her passion for universal animal welfare and advocacy. In her free time you might find her cuddling stray animals, hand crafting, café hopping, and literally hugging trees.