9 Non-Toxic Makeup Brands For A Clean Beauty Routine
Mercury, formaldehyde, and lead…
Who knew the beauty world was filled with so many ugly ingredients?
Like overdone bronzer and block brows, toxic makeup is one of those beauty trends we will happily say goodbye to.
These days we prefer a more natural beauty routine (and not just style wise)—but is there makeup without chemicals?
You bet! Here’s our clean and curated non-toxic makeup brands list to help build the foundation of your clean beauty routine.
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The Top Clean Makeup Brands That Are The Best Of The Beautiful
Dab Herb is a must for any chemically mindful makeup artist. Their clean and cruelty-free beauty products are free from synthetic fragrance and harmful ingredients, and come in housed in eco-friendly packaging.
For a minimalist makeup artist, we highly recommend Axiology. Their 3-in-1 balms are made from plant based ingredients and will seriously cut the bulk out of your makeup routine.
And, for a little skin care and makeup 2-for-1, Bee You Organics will bee all that you need. The nourishing ingredients in their organic products have been specially selected for healthy skin.
So, what are the best non-toxic makeup brands and how did we uncover(up) what they are?
For how we applied our beauty criteria to find the best toxin-free makeup brands, don’t miss our makeup tutorial at the bottom.
1. Dab Herb
Dab Herb Organic & Non-Toxic Makeup
Price Range: $–$$
It’s no surprise that our favorite organic makeup brand also makes the best non-toxic makeup (because note: organic doesn’t necessarily mean non-toxic, since it may still contain some non-organic, synthetic ingredients)
A leader in the clean beauty movement, Dab Herb creates their makeup products using purely certified organic ingredients like vegetable pigments and plant extracts.
With a keen eye for medicinal makeup products, they make some pretty amazing organic eyeshadow creams.
The floral scented creams seamlessly blend into the skin, leaving a shimmering finish that lasts the whole day—minus the pesky powder fallout that is otherwise impossible to avoid.
Available in two hand-curated palettes, the eye shadows are offered for both cool and warm skin tones.
We’ve tested them, and while we normally hate the cakey feeling and creased look eyeshadow leaves us with, theirs goes on light and stays looking smooth all day long.
About Dab Herb
Dab Herb’s dab-ulous makeup creations are handmade with quality and purity in mind.
Their certified organic, food-grade ingredients are vegan and cruelty-free, meaning you won’t find any chemical nasties like parabens, sulfates, and synthetic dyes in the mix.
Or any pesky plastic particles, considering the clean makeup brand is also completely zero waste. The clean beauty brand works hard to avoid mineral pigments and mineral oil as well. Though, they do use a small amount of ethically-mined mica powder for some of their makeup products.
2. 100% Pure
100% Pure’s Safe & Non-Toxic Cosmetics
Price Range: $$
No one does clean cosmetics quite like 100% Pure.
The 100% affordable non-toxic makeup brand makes award-winning makeup products that are pigmented with natural fruit extracts.
Bomb lip balms, moisture rich BB creams, eye catching eye shadows, the list goes on and on.
Though all their products are equally amazing, we feel compelled to highlight their Fruit Pigmented® Luminizer.
The striking powdered highlighters are laced with moisture rich butters and glistening gemstones that will leave our skin shining brighter than an ethical diamond engagement ring, yet feeling softer than a baby’s bum.
Non-toxic makeup isn’t the only thing 100% Pure knows how to do well.
The clean and cruelty-free makeup brand’s specialties also lie in sustainable skincare and shower products.
Whether it be shampoo or face masks, all of their products adhere to strict purity standards that ban toxic ingredients.
All purchases donate a meal to a shelter dog or a tree to a community in need, and the brand is currently working on cleaning up their packaging by replacing all packaging with PCR materials by 2024.
3. Moonrise Creek
*Note: Moonrise Creek uses sustainably sourced palm based vegetable glycerin in their lotion.
Moonrise Creek’s Vegan Non-Toxic Makeup
Price Range: $–$$
As one of the best non-toxic makeup brands and Etsy top sellers, Moonrise Creek has you covered day and night.
Made with aloe leaf, jojoba oil, and Vitamin E, their breathable Tinted Face Moisturizer is designed for all day wear. A steal, considering it’s a moisturizer, primer, foundation, and sunscreen all-in-one.
Other treasures on their chemical-free makeup list include lip balms, zero waste concealers, primers, cheek tints, liners, and more.
All which are made with gluten-free and organic ingredients.
About Moonrise Creek
Of all the clean beauty makeup brands on Etsy, Moonrise Creek is one of our favorites.
The witchy brand puts a magical touch to the clean cosmetics and aromatherapy blends they produce.
Perhaps attributing to the fact that they are all handcrafted in small batches with love and intention.
Or, that their organic botanical oils are crafted with only high-quality, eco-friendly ingredients.
Add their vegan makeup brushes to your cart and you’ll have everything you need for a full face routine.
Whatever it is, we’re just as impressed as their other 14,000 5-star reviewers.
4. Terra Stoma
Terra Stoma’s Organic Non-Toxic Cosmetics
Price Range: $
Which makeup brand is safest?
Though ‘safest’ is a subjective term, Terra Stoma wouldn’t be a terra-ble answer for anyone.
Their ingredient list is clean and understandable, and includes only preservatives that are naturally derived.
Like the potassium sorbate and ascorbic acid found in their Cult Eye Potion—which, might we add, is one of the most vibrantly ethereal shades we’ve ever seen in an eyeshadow.
In fact, all of their non-toxic, cruelty-free makeup is quite captivating in the color spectrum. Something that isn’t always easy to find with naturally-based products.
About Terra Stoma
Terra Stoma was born out of the desire to celebrate the unique and natural beauty within us by challenging exclusionary perceptions in the beauty industry.
Growing up mixed-race in a white space, owner Terra Terrazas understands the challenges all too well.
Which is why the trained herbalist is committed to making gender-neutral products formulated with a wide variety of skin tone options and offered at an accessible price range.
Many products contain mica, which is non-nano, free of heavy metals, and sourced from a vegan and cruelty-free supplier that does not use child labor.
Most products come courtesy of recyclable packaging, though the mini Eye Potions currently still come in plastic. However, to reduce the impact of packaging further, they’re in the process of rolling out a new refill program.
To reduce their environmental impact, these items are subject to a “Plastic Tax” which allows customers to select an organization to donate part of the sale to.
Axiology’s Toxin Free Makeup
Price Range: $
Clean cosmetology + Axiology = Best Friendology.
The award-winning, vegan makeup brand is an essential in any natural cosmetics beauty routine.
What makes them so special?
Let’s see. Their products are vegan, cruelty-free, plastic-free, multi use, travel-friendly, and oh, super affordable.
Need we say more?
However, we also recently got the chance to test one of their newest offerings, the Shape Stick.
If you’re a little cosmetically challenged as we are and effortless contouring is something you struggle with, the shape sticks provide a super creamy and easily blendable color that makes adding a little bit of subtle shape to your face super easy.
Both products nourish the skin with practically the same organic oils, butters, and antioxidants, but the former is recommended for dry skin while the latter is designed for oily skin.
As the first 3-in-1 makeup crayon producer, Axiology is one of the cleanest makeup brands on the market ( in more ways than one.)
Harsh chemicals, synthetic fragrances, and artificial colors are given the ax, but so is that pesky plastic packaging.
In addition to being a zero waste makeup brand, all of their boxes are made from a Bali women’s co-op that transforms island trash into beautiful packaging. It’s un-bali-evable, we know.
And, to add a little finishing powder on their sustainable business practices, part of their proceeds are donated to animal welfare organizations.
6. Bee You Organics
Bee You Organics’ Affordable Clean Makeup Brand
Price Range: $–$$
For clean green cosmetics worth buzzing about, check out one of the best non-toxic cosmetics brands on Etsy: Bee You Organics.
Their bee-you-tiful beauty products are free from water, alcohol, fillers, gluten, and all the other potentially harmful ingredients sensitive skin types need to look out for.
Meaning, they make great consumable gifts for just about anyone.
Because nothing says ‘eye love you’ quite like vibrant smudge-proof and crease-free Pure Mineral Eyeshadow Powder made from all natural ingredients, like kaolin clay, iron oxide, and mica.
No synthetic colorants here!
A real BOGO deal, the affordable non-toxic makeup will also be a gift for your wallet.
About Bee You Organics
When it comes to clean beauty brands, Bee You Organics is the Queen B.
The real clean cream of the crop, their products—like pregnancy-safe foundation—are designed to be totally safe, even for extra vulnerable wearers.
Their formulas are designed not only to cover up scars and spots, but heal them in the process.
All products are handcrafted in small batches in the Pacific Northwest using food-grade, non-gmo, fair trade, and organic ingredients whenever possible.
Packaging is as zero waste as possible.
*Note: Some Trestique beauty products contain palm oil derivatives
Trestique’s Cruelty-Free Non-Toxic Makeup
Price Range: $$
Trestique is home to some of the most unique refillable vegan non-toxic makeup in the natural beauty industry.
Their clean beauty creations feature not only the products themselves, but also the tools you need to apply them (courtesy of a double-ended design).
Like their medium-coverage Foundation Stick that features a creamy formula on one side, and an ultra-plush blending sponge on the other.
Or their Shadow Crayons that come with a small blending brush attached.
All two-in-one products are recyclable and certified carbon neutral, though they do contain some virgin plastic.
What started as products designed to make make-up routines simple, quickly blossomed into products designed to make our planet healthier.
Though their initial goal wasn’t plastic-free products, Trestique is now on the forefront of the packaging revolution with their reusable and refillable products made from PCR materials.
All shipping boxes are fully recyclable and printed on with soy-based inks and FSC-certified paper.
8. Blinking Owl Acres
*Note: Some Blinking Owl Acres products contain palm oil derivatives
Blinking Owl Acre’s Non-Toxic Makeup
Price Range: $–$$
When it comes to creating the best non-toxic cosmetics, Blinking Owl Acres goes owl in.
Their forest friendly formulas take a holistic approach to tackling oily, dry, and acne-prone skin.
Which is why you’ll never find harsh preservatives and surfactants in their formulas.
Rather, their earthy elixirs contain the likes of jojoba oil, kaolin clay, argan oil, and, notably, beeswax, mica, and silk (the most unique natural skincare ingredient in the mix).
The silk actively preserves natural moisture levels, reduces appearance of enlarged pores, and brings radiance to the skin.
Something that’s easy to see in their glowing Featherlight Veil priming powder.
Of course, it goes without saying that the brand is not vegan.
About Blinking Owl Acres
What makeup brands are clean?
We’ll tell you hoo—Blinking Owl Acres!
Though they are front runners on our non-toxic makeup brand list, they also make some incredible skincare, too.
Cleansers, serums, facial oils, zero waste mascara, deodorant, foot scrubs—you name it, they’ve got it.
What we love most about Blinking Owl Acres is that all of their products are made with reusable, recyclable, or compostable products.
9. Juice Beauty
*Notes: Some beauty products use RSPO-certified palm oil
Juice Beauty’s Cruelty-Free Non-Toxic Makeup
Price Range: $–$$
Juice because makeup products are made with non-toxic ingredients, doesn’t mean they have to be expensive.
Affordable clean makeup brands like Juice Beauty are here to prove that.
Rather than cheap preservatives, their luxury quality products are formulated with certified organic ingredients, like food-grade preservatives, essential oils, and plant pigments.
All which are verified by the Environmental Working Group themselves.
Among their tinted treasures you’ll find illuminating primers, lash defining mascara, SPF lip moisturizers, vegan foundation, and more.
For some seriously luminous lips, we highly recommend their Phyto-Pigments Luminous Lip Crayon.
We own one of these in Laguna Pink Mauve and love the bold, long-lasting color it provides—without the cakey look, chemical taste, and lip dehydrating formula of so many other lipsticks.
About Juice Beauty
Environmentalism, wellness, and skincare (think: natural sunscreens) are everything Juice Beauty is about.
The base values of the mission driven company include sustainable practices and vegan, cruelty-free, and organic ingredients.
With clean collections that have been clinically-proven to tackle anti-wrinkle, brightening, and blemish control, we’d say they’re doing well so far.
Especially in the sustainable practices front.
Their corporate HQ’s and farms are solar powered, and the brand is actively eliminating virgin plastics from their products. Namly by launching products made from PCR recycled bottles that clean up the oceans.
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How We Found The Best Non-Toxic Makeup Brands
So, how did we make up our minds about the best clean makeup brands? Just like we did for organic eye creams.
We put natural makeup remover on brands that didn’t meet all (or most) of our criteria.
- Non-toxic ingredients: How do you know if makeup is non-toxic? By starting with the ingredients. Basically, we scanned the tab for these ingredients in skincare to avoid.
- Vegan & cruelty-free: Unfortunately, animal testing is the norm in the beauty industry. As you can imagine, the process of testing toxic chemicals on animals is pretty cruel. That’s why we look for clean and cruelty-free makeup brands, and those that are absent of any animal byproducts.
- Palm oil free: That means derivatives, too. Though, brands that found ways to do palm oil better with RSPO-certified suppliers are okay.
- Ethically sourced ingredients: Clean cosmetics made with dirty business practices are not truly clean. We love brands that create products with Fair trade principles.
- Thoughtful packaging: The best makeup brands use sustainable packaging (compostable, plastic-free, recyclable etc), but since this wasn’t the focus of this list of clean makeup brands, we also accepted recyclable plastic.
Final Thoughts On Clean Beauty Makeup Brands
The only thing scarier than the chemicals found in conventional makeup products is the bacteria growing on that beauty blender you haven’t replaced in a few months (reminder: now is the time).
Let’s just say, the personal and environmental benefits of choosing natural cosmetics are nothing to blush under the non-toxic rug.
Thankfully, the clean beauty movement is on the rise and there are plenty of chemical-free and toxin-free makeup options out there.
Leave us a comment if you know any good ones, and share this article with your loved ones so they, too, can nourish skin the non-toxic way.