JulieMay Lingerie provides allergy-friendly intimates made of GOTS-certified organic PIMA cotton and peace silk layers. The brand donates to and supports a variety of social and sustainability initiatives including LGBTQ+ rights, deadstock giveaway programs, bra recycling, reforestation, empowering impoverished women, and Plastic Bank recycling. The brand states that products are ethically handmade. Pursuit of third party certifications and greater transparency regarding workers rights and animal welfare will better support their claims. As a small business run by an individual founder and a single employee, reporting is limited. With a current rating of “Rising,” JulieMay is rated within 40% of the leading brand in the fashion category.
About JulieMay
JulieMay was founded by BIPOC female Tiffany Chiu in 2018, after her mother Julie began to experience heightened skin sensitivities. Finding a gap in the market for hypoallergenic intimates, Tiffany stopped pursuing her law degree at the University of Edinburgh to develop her lingerie line full-time. Since then, the brand has expanded to a range of styles and also has a small sleepwear line, all of which come highly rated and well-reviewed by their global customer base.
Product Categories
Attributes
BIPOC Owned
Brand is owned by Black, Indigenous, and/or people of color.Ethical Sourcing
Raw materials have been sourced ethically with people and planet in mind.Handcrafted
Products have been made by hand, typically by an artisan or group of artisans.Inclusive
Brand offers a range of products that are considered inclusive to a wider group of people.Non-toxic
All products are made with ingredients or materials that are currently considered non-toxicOrganic
Products are made from organic materials.PFAS Free
Products have been tested and verified to be free of PFASSmall business
This brand is a small business run by less than 15 peopleThoughtful packaging
Product packaging has been designed and created with the end of life outcome in mind and can be easily recycled or composted.Woman Owned
This brand is owned by a woman or a group of women.Certifications / Memberships
Allergy UK
Reviewed or tested and approved by Allergy Research Ltd. May be more comfortable for people living with allergies.Location
UK
Pricing
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Reviews & Testing From Our Team

Marrow - High Waisted Silk & Organic Cotton Full Brief in Pink Champagne
Big, full, ultra supportive briefs are my jam and these do not disappoint. I've loved testing these briefs from JulieMay and in particular have enjoyed their shaping qualities. While too pretty to be super active in, I think they would hold up extremely well to all kinds of movements. I'm not sure how JulieMay has made big undies sexy but they have - the silk touch makes one feel feminine and comfortable at the same time. 5 stars on product performance from me.

Rosie - Silk & Organic Cotton Lace Full Cup Wireless Bra
The Rosie bra is a subtly sexy, piece of lingerie that I'm finding is comfortable enough to wear everyday. The silk and organic cotton make this bra soft and sensual on my skin and it looks beautiful on. Having said that, this bra would better suit someone with a fuller bust as my A cups don't do it justice. I've also been testing JulieMay's Back Support Full Coverage Wireless Organic Cotton bra in black and found this to be perfectly suited to my smaller bust.
Review Summary From Other Customers
Pros
- Customers tend to praise the comfort level of JulieMay’s range of intimates, particularly appreciating the soft and irritation-free material ideal for sensitive skin.
- Reviews regularly commend their elegant designs and note that the brand successfully pairs stylish aesthetics with functionality.
Cons
- The higher price point means some shoppers find JulieMay products to be more expensive.
- A small segment of customers report sizing issues.