Pregnancy-Safe Foundation: 9 Formulas Clean For Your Face & Your Baby
Ahh.. pregnancy.
The time in a woman’s life when growing a tiny human takes precedence over everything else for a full nine months (and beyond, far beyond).
But just because you’re toting around an ever-growing belly, doesn’t mean you’re not “you”. If you were a make-up-loving lady before, don’t let pregnancy slow you down.
Choosing a pregnancy-safe foundation does take a little extra care and ingredient reading, with all the greenwashing and harsh chemicals to be found in some of the usual brands.
Considering that, you’re probably wondering…what foundation makeup is safe during pregnancy?
We’ve done the work for you with this list of brands offering safe foundation during pregnancy, each made with natural ingredients to enhance that natural pregnancy glow.
Everything we recommend to you on Sustainable Jungle is independently researched and we ask all brands to confirm their claims. To avoid waste, we test products on an as needed basis. This post contains affiliate links. If you buy something through our links, we may earn a small commission. Learn more about why we do this here.
Baby’s Favorite Brands Of Safe Foundation For Pregnancy
For the best pregnancy-safe foundation that’s as lightweight on your skin as it is on the planet, Dab Herb creates truly natural, botanical blends in small batches, and ticks all the boxes—including our personal performance testing one.
100% Pure stays true to their name and if you ask the charities they donate to, like supplying a bowl of dog chow for each purchase, they’d agree their ingredients and intentions are 100% pure.
Moonrise Creek’s wide range of healthy skin options, organic ingredients, and nature-focused ethos make their the safest foundation for pregnancy.
For more info on how sifted through the junk to find something suitable for all skin types and growing bumps, jump to the bottom.
The Best Pregnancy-Safe Foundation Brands
- Dab Herb | Visit Store
- INIKA Organic | Visit Store
- 100% Pure | Visit Store
- Moonrise Creek | Visit Store
- Antonym | Visit Store
- Foraged Fields | Visit Store
- Bee You Organics | Visit Store
- RMS Beauty | Visit Store
- Plant Makeup | Visit Store
1. Dab Herb
Dab Herb’s Safe Foundation For Pregnancy
Price Range: $26–$44
Skin tone and skin texture can change with the influx of hormones during pregnancy, not to mention if you’re living in a place with all four seasons, that summertime glow quickly fades as the winter rolls in.
As a longtime foundation shopper (or newbie picking up their first bottle!), it’s typically hard to match your skin perfectly.
Dab Herb has the perfect solution to your skin-matching woes, with two foundation options available in sample sizes.
While testing these colors, you also get the perfect amount to test on your skin.
Providing buildable coverage, Dab Herb’s Frankincense Foundation is a liquid foundation that’s full of all the good stuff and none of the bad, making it a safe foundation to use during pregnancy.
This 3-in-1 serum foundation contains frankincense, non-clogging oils, and natural herbs like calendula, rosehips, and foti.
The non-clogging oils are unrefined and organic grapeseed oil, safflower oil, and hemp seed oil.
As stated, there is “a tiny bit” of non-nano iron oxide and non-nano zinc oxide. Non-nano, meaning it is bigger than 100mm so it won’t penetrate skin.
Most importantly, it doesn’t contain glycerin, emulsifying wax, or mineral oil.
The Organic Herb Foundation is a must-have in our own sustainable makeup bags (for pregnancy or otherwise).
Totally suitable for even our sensitive skin, this safe foundation is made with unrefined jojoba, grapeseed, hemp, and argan oils with herbs like turmeric, hibiscus, and beetroot. We love its ultra lightweight and moisturizing feel, too.
Free of the above-mentioned junk, all ingredients are food grade, botanical based, and mostly certified organic.
About Dab Herb
Among the top of our pregnancy-safe foundation brands, Dab Herb’s creator Crissy began her journey “from Nature to Nurture” in this cosmetic brand with the intent to give away or use for herself.
This idea grew into the organic makeup brand they are today, providing cosmetics of all kinds made with clean ingredients that’ll help your skin, instead of harm.
Based in CA, Dab Herb partners with companies in the Ukraine and China, which she lists as fair-trade partners.
2. INIKA Organic
*Note: We have attempted to confirm policies with this brand but have not received a reply to date.
INIKA Organic’s Pregnancy Safe Liquid & Powder Foundations
Price Range: $49–$55
INIKA’s Organic Liquid Foundation, made with certified organic ingredients like Green Tea extracts and hyaluronic acid provides a “buildable dewy finish”.
If you find liquid foundation too heavy during pregnancy, or better yet, your skin already has that pregnancy glow, and you’re looking for minimal coverage.
INIKA has you covered, or better yet, powdered.
Their Mineral Foundation, baked on terracotta tiles in Tuscany is a staple in any pregnancy makeup bag. Made of mica powder, hectorite, and squalene, this powder provides light, bright overall coverage while being good for your skin.
While the ingredients in the classic mineral powder are deemed natural, you have the organic option as well.
They also offer a Loose Mineral Foundation SPF 25, but it’s unclear whether its titanium and zinc oxide base is made of non-namo minerals or not. We’re attempting to confirm, but until we do, we suggest avoiding this one.
No matter which you choose, all formulas are PETA Animal Test Free and Vegan Society certified.
About INIKA Organic
From organic eyeliner to eco-friendly lipstick, you’ll find INIKA spanning 35 countries, but this company is 100% Australian-owned and one of the highest certified natural beauty brands worldwide.
The ingredients are important, but that’s only half the battle.
INIKA not only distributes clean pregnancy-safe foundations, but does so in packaging that’s certified Plastic Neutral by Waste Revolution, Australia’s leading Plastic Neutral Certification.
That means this company collects an equal amount of plastic as any used in their products. So far, they’ve repurposed 4+ tons into fence posts on devastated farmland.
Beyond that, they’ve minimized their virgin plastic use by 84%, the difference of nearly 7 tons annually, by switching to reusable glass or recycled aluminum.
3. 100% Pure
100% Pure’s Pregnancy-Safe Full Coverage Foundation
Price Range: $42–$48
Moms typically want their children to grow up with the same morals they have, so why not start in the womb?
Whether you prefer liquid or powder, 100% Pure offers 100% cruelty-free and vegan foundations.
Each formula is packed with natural anti-aging skin care ingredients that are rich in vitamins and antioxidants.
Instead of synthetic fragrances and colorants, you get only fruit-pigmented hues and almost entirely organic ingredients.
The Fruit Pigmented Full Coverage Water foundation is a personal favorite of ours made of soothing aloe leaf juice and toning green tea for a matte, even skin tone.
Unlike many foundations we’ve tried that cake and clog pores, this full-coverage formula performed well while letting the skin breathe.
About 100% Pure
100% Pure doesn’t stop at pregnancy-safe full coverage foundation.
They also make a range of fruit-tinted shadows, balms, and eyeliner for a complete face of completely safe makeup.
Each item is free of animal-derived ingredients, synthetic fragrances, and unnatural dyes.
In 2024, 100% Pure intends to make their packaging much more pure, with recycled materials.
Being a top sustainable makeup brand, it’s no surprise that 100% Pure donates a bowl of vegan dog food or plants a tree with every purchase made as their way to give back.
4. Moonrise Creek
Moonrise Creek’s Best Pregnancy-Safe Foundations
Price Range: $27–$37
While on the moonlit hunt for pregnancy-safe foundation brands, we stumbled across Moonrise Creek to our list and hopefully your makeup routine.
Moonrise Creek’s foundations—either mineral powders or a Botanical Blend Liquid Foundation—are inspired by nature and are meant to connect you to all the natural world has to offer.
Their liquid foundation is a lullaby to oily, acne-prone or sensitive skin, made with nourishing organic and non-GMO ingredients like vitamin E, nourishing shea butter, and soothing thyme.
Each foundation formulation contains titanium dioxide and iron oxides, and we’re not certain if these are non-nano or not, so we suggest avoiding them until we’re able to confirm.
About Moonrise Creek
Moonrise Creek is as forest-oriented as the name might suggest, as the brand itself classifies itself as nature-loving folk, and it shows in their range makeup (like organic eyeliner) and skincare (like natural toners).
Despite their large range, everything is sustainably made in small batches by hand.
All products are vegan, cruelty-free, and organic.
5. Antonym Cosmetics
Antonym’s Best Foundation For Pregnancy
Price Range: $40–$52
Despite their name, Antonym’s beauty products, including their Skin Esteem liquid foundation, are synonymous with silky smooth skin.
And for expecting mamas, they also won’t pose any risk to your precious developing baby.
The Skin Esteem Foundation is a cruelty-free formulation made up of nourishing ingredients like jojoba seed oil, sunflower oil, hyaluronic acid, and sweet almond oil that provides buildable coverage without clogging pores.
Their top-selling Baked Foundation leaves the skin looking silky smooth, providing light coverage while hiding skin imperfections with the light powder.
However, alumina, mica, and iron are in this particular makeup, and we’ll be reaching out to confirm both sourcing and whether these minerals are non-nano or not.
The liquid foundation is housed in an airless glass bottle for less waste and chance of contamination. The powder foundation comes in a sleek wooden compact.
About Antonym Cosmetics
Antonym’s pregnancy-safe foundations are just one of the ways you can shop clean.
They also offer also blush, organic eyeshadow, and vegan makeup brushes.
Being certified cruelty free, vegan, and Leaping Bunny certified, it’s clear there is no room in their makeup for animal byproducts and questionable testing methods.
Packaging is FSC-certified, and so is their marketing material.
6. Foraged Fields
Foraged Fields’ Pregnancy-Safe Powder Foundation
Price Range: $12
The best foundation for pregnancy is one free of added oxides, mica, and questionable shimmering powders, which make up most options on the market.
That’s why Foraged Fields created their own.
Instead of potentially nanoparticle minerals like iron oxides, their powder foundation consists of naturally colored clays (like bentonite, french red kaolinite, halal red, and rhassoul (or other non-toxic plant-based colorants (like organic black walnut hulls).
The powder provides sheer, light coverage perfect for all skin types, but those with oily skin especially.
For added coverage, apply their base layer natural face cream.
About Foraged Fields
Plant lover, and founder April, started Foraged Fields’ to have control over what she was putting on her skin.
Now, they’re proof-positive that one person’s desire for more sustainable products can make a big difference to many people.
Foraged Fields uses locally sourced ingredients, and where it is not, like their shea butter, she chooses a Fair Trade, women-owned business in Ghana.
Nothing contains palm oil in and form and everything is vegan except one version of their face cream which contains beeswax.
Most of their foundations and makeup come in glass bottles with cork stoppers for easy recycling.
7. Bee You Organics
Bee You Organics’ Pregnancy-Safe BB Cream & Foundation
Price Range: $25–$53
We’re buzzing like bees over Bee You Organics’ Organic BB Cream. While not exclusively a pregnancy-safe foundation, we love this multi-use formula which performs just as well as full face foundation as it does as a spot cover treatment.
Best of all, it’s made with super safe ingredients like shea butter, grapeseed, and beeswax, which gives it long-lasting all-day wearability.
Skin soothing calendula and marshmallow root reduce irritation and redness of sensitive skin or irritated skin, while organic cacao powder adds color and anti-aging benefits.
The only mineral it contains is non-nano, uncoated, and non-micro zinc oxide for sun protection, but does NOT contain iron oxides or mica.
They also offer an actual Mineral Foundation Powder made with pure kaolin clay, zinc oxide, and iron oxide. We aren’t sure on the sourcing or if these are non-nano, so we will reach out.
About Bee You Organics
From the natural sunscreen to zero waste lip balm, Bee You Organics’ basic ingredients mirror their business practices: cruelty free, vegan and non toxic.
Pregnant women never have to worry about synthetics, parabens, talc, palm oil, or harsh chemicals.
Their 100% plastic-free packaging—like aluminum tins, cardboard tubes, and amber glass jars—is either recyclable, reusable, or compostable.
8. RMS Beauty
*Note: Some RMS Beauty products contain beeswax, but their foundation is 100% vegan.
RMS Beauty’s Pregnancy-Safe Tinted Moisturizer
Price Range: $38–$44
RMS Beauty’s ReEvolve Natural Finish Liquid foundation is a cruelty free formulation, made of jojoba seed oil, a mixture of organic oils and their prized Tightenyl™ moisture rich squalene.
The entire container is recyclable or washable to hold refills.
Their UnCoverUp Foundation is made of organic and wildcrafted buruti oil, marigold, St. Johns wort, and more.
The moisturizing, lightweight coverage is perfect for those looking to even skin tone, tame their dry skin, or cover up a few dark circles after a night or two of restless sleep with a growing belly.
It comes in a glass jar, with 100% PCR plastic cap.
All outer packaging is recyclable, too.
About RMS Beauty
You’ve probably seen this big-name beauty brand in shops like Sephora, and with good reason, as a Clean at Sephora brand, they are filled with all the good stuff and none of the bad.
RMS chooses organic, or wildcrafted ingredients, which exclude parabens, gluten, synthetic fragrances, GMO’s, sulfates, phthalates, parabens, soy, silicone, and talc.
Not to mention, their carefully selected non-nano mineral-derived colors make up most of their pregnancy-safe foundation color palette.
However, for reds and pinks, some non-toxic synthetic components are used.
Their testing, while vigorous, never includes any process tested on animals.
You can feel good, look good, and do good with every purchase of a RMS product, as a portion of the proceeds go toward charitable foundations like Doors to Freedom and Sea Shepherd Conservation Society.
9. Plant Makeup
*Note: Plant Makeup’s powder foundation is vegan, but the foundation stick contains beeswax.
Plant Makeup’s Pregnancy-Safe Powder Foundation
Price Range: $20
If you were to judge pregnancy-safe foundations by their name alone, we think Plant Makeup is a great place to start. Then, once we dig into the ingredient list, we are not disappointed.
This Foundation Powder comes in a glass container, filled to the brim with fair trade cocoa powder, true cinnamon, roasted chicory root, aloe, and love.
No potential harmful or nano minerals at play in this fully plant-based powder!
The Foundation Balm comes in a push-up tube, and does contain beeswax, so while not vegan, it’s full of the same top quality ingredients as the powder.
About Plant Makeup
Plant Makeup encourages clean ingredients, scents using essential oils, and naturally derived color palettes.
While you may not achieve Hollywood red lips, you will have a face full of subtle colors that is free of dyes, synthetic fragrances, paraben free, and not tested on animals. We like that color best!
Small batch products keep the ingredients fresh, and Plant Makeup doesn’t compromise their products for warehouses full of makeup collecting dust.
A number of the ingredients are local—some SO local they came directly from Jes’s micro farm and volunteer ecological garden.
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How We Chose The Best Pregnancy-Safe Foundation Brands
While pregnant, many moms-to-be change the way they eat, and the activities they do, and are ever more conscious of the products they put on their skin.
Begging the question, is foundation safe for pregnancy? If so, which ones? For example, is Bare Minerals safe for pregnancy? Is Maybelline safe for pregnant women?
As is the case with most big name beauty brands, no.
Instead, we used our sustainable beauty criteria to select brands that put ingredients above profit.
- Non-toxic: This is a hugely overused and unregulated term in the beauty industry, so when finding something truly non-toxic matters, we love to see certifications verifying these claims. In addition to looking for organic foundation, we look for those free of harmful chemicals and nano particle minerals, like nano oxides and minerals, fillers, synthetic colors, or artificial fragrances.
- Vegan and cruelty-free: Selecting brands with the Leaping Bunny or PETA’s Beauty without Bunnies stamp of approval ensures your pregnancy makeup bag isn’t filled with the animal-testing industry’s secrets or animal-derived ingredients.
- Palm oil free: At SJ, we love to see brands who boast products that are completely palm oil free, with certifications like Orangutan Alliance, but ethically sourced palm oil makes the cut (as they watch what they cut) when it is deemed RSPO certified.
- Ethically sourced ingredients: Even the most organic ingredients typically need to be harvested in one way or another, so we love to see a brand reducing their footprint with locally sourced goods. If the goods aren’t local, it’s great to see transparency with ethically sourced products or the Fair Trade stamp.
- Thoughtful packaging: The best packaging is the least amount of it, which is why we look for zero waste reusable or compostable containers. If they’re made with recycled materials, even better.
Final Thoughts On The Best Foundations For Pregnancy
Have you been reading What To Expect When Expecting, or how about What To Avoid In Skincare this pregnancy?
Among the mile-long honey-do lists and “Before Babe Arrives” checklist, being ingredient savvy and avoiding those sneaky toxic chemicals can fall by the wayside.
So is foundation pregnancy-safe?
Not always, but every option on this list certainly is.
And for more baby-safe beauty options, check out our more general list of pregnancy-safe makeup brands.
Now share this list with a foundation fanatic mom-to-be or toss a little something special for mom in the zero waste baby shower gift.
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