It’s no secret that big brand beauty is good at concealing some less than sustainable practices: animal testing and cruelty, totally unnecessary animal-products, and all other manner of unethically obtained beauty ingredients.
It’s time we expose the ugly pimples underneath and turn toward more ethical, vegan concealer options to cover up those unwanted blemishes instead.
In this search for the best cruelty free concealer options, we tried to cover all our bases by looking for products that adhere to our sustainable beauty criteria. While we obviously want products that are vegan and cruelty-free, we also look for products that are organic / natural, palm oil free, have ethical ingredient sourcing policies and use thoughtful packaging. We’re not exactly focusing on zero waste here, but in general we try to prioritize brands with either zero waste or recycle packaging to minimize waste as much as possible.
While we don’t always get full coverage for these criteria, we try to get as flawless as possible.
QUICK LINKS FOR VEGAN & CRUELTY-FREE CONCEALERS
1. DIRTY HIPPIE COSMETICS MINERAL CREAM CONCEALER
About Dirty Hippie’s Concealer
It should come as no surprise that Dirty Hippie makes one of the best cruelty-free concealers we found. Not only is it vegan but a totally zero waste concealer, too.
This cream provides medium to full coverage designed to last all day. Unlike many vegan concealers, these are Titanium Dioxide-free and are instead comprised of almost entirely organic ingredients.
The light-reflective Sericite Mica brightens under eye circles while fractionated coconut and sweet almond oils make this concealer have an incredibly low comedogenic factor. This simply refers to the degree at which oils and other cosmetic products clog pores and cause pimples.
It even carries an SPF (sun protective factor) of 15 thanks to the non-nano zinc oxide (for more about zero waste sunscreens, including the specifics of nano zinc, check out our article here).
And since minimalist consumerism is more sustainable, this concealer doubles as foundation if used widely over the face.
It comes in three shades: moonlit (light), sun kissed (medium), and goddess (deep tanned). For those with complexions that fall somewhere in between, the shades are easily blendable to customize your color.
Choose between 2g sample sizes or 15g regular sizes, both packaged in reusable tin pots. For Aussies only, you can get this pot refilled; the air emissions for offering this recycling program overseas would be a bit counterproductive.
About Dirty Hippie
Dirty Hippie makes all kinds of hand-made, vegan make-up, hair, and skin products. Everything is cruelty-free, vegan, and almost 100% organic. Every single product is also completely zero waste, with compostable recycled cardboard tubes or reusable tin and glass pot packaging. Even the labels are printed with vegetable ink.
Zero waste products aside, the company itself is based in the zero waste community of Bywong, Australia. This inspires Dirty Hippie to use collected rainwater, grow many of their own ingredients (locally sourcing nor buying the others from Fair Trade channels) and operating from a totally solar powered HQ.
They currently function at a 50% carbon offset and donate to many different charities. These range and revolve from animal rescues to suicide prevention and more. Currently, a portion of your purchase will go The Stroke Foundation Australia.
The one current slight downside is that their supplier of Olive and Coconut oils (aka Cetearyl and Sorbitan olivate, respectively) no longer guarantees they are palm oil free. Dirty Hippie is moving to a different 100% Palm Oil Free supplier. In the meantime, it’s something to be aware of.
2. DAB HERB MAKEUP ORGANIC PETAL CONCEALER
About Dab Herb’s Concealer
Dab Herb makes vegan concealer from plant pigments and pedal and herb oils. Almost every ingredient is certified organic, unrefined, and food grade. No titanium dioxide, mica (a mineral silicate used to provide better coverage but can also be inflammatory… and doesn’t exactly have the best human rights backstory), wax, or stearic acid, and only a “tiny bit” of iron oxide for pigmentation.
Being highly non-comedogenic, it’s designed for all manner of blemishes, acne aside, including large pores, veins, scars, sun spots, and under eye circles. It not only hides the short term, but heals overall skin condition in the long term thanks to the antioxidant rich ingredients.
Non-nano zinc oxide even adds a slight SPF quality and tea tree oil gives it antibacterial and anti inflammatory properties.
One of the best cruelty-free concealers on our list!
Standard sizes come in a 4.2 ml glass pot with an aluminum lid, which Dab Herb accepts for refills, ideal for those living a zero waste lifestyle. If you’re unsure of your correct skin tone for your first order, you can get a small sample so ensure you get the best color for your complexion.
About Dab Herb
Dab Herb is a “Nature to Nurture” beauty and skincare company that believes “beauty and self-care are inseparable from sustainability, transparency, and wellness”. Like Dirty Hippie, Dab Herb also found a place on our Best of Zero Waste Beauty list
What started as small sustainable makeup made just for their founder Crissy’s personal use, developed into an advocate for green beauty standards.
For every product, they use only food-grade, certified organic, cruelty-free, and vegan ingredients. Many of these of herb and plant oils to heal the skin itself, not just disguise it.
Dab Herb’s zero waste products are all palm oil free (including free of palm oil derivatives). Ingredients are sourced from fair trade certified farmers and suppliers.
Dab ships their plastic free makeup products and they re-use their own suppliers’ shipping materials for larger orders. Back in the office, any printing they do is on recycled materials.
Dab Herb also support “MADE IN THE FREE WORLD” which focuses on developing and implementing high impact solutions to human trafficking by working with the most effective partners to rescue and care for victims worldwide.
3. RIVER ORGANICS SOFT VEGAN CONCEALER
*Note: We are confirming policies directly with this brand
About River Organics’ Concealer
River Organics’ vegan and cruelty-free concealer cream is made of a moisturizing blend of certifed organic oils, including apricot kernel oil, mornings seed oil, camellia seed oil, almond oil, and sunflower seed oil. These oils are easily absorbed into the skin and help prevent natural skin oil overproduction.
Rosemary extract gives this concealer a very subtle and soothing scent and zinc oxide gives it SPF. The formula includes both titanium dioxide and iron oxide. No potential palm oil substances anywhere on the ingredient list, however we are confirming this is the case.
This Soft Vegan Concealer is zero waste too! Packaged in a paperboard pot with biodegradable sugarcane label. Choose between 8 different tints, that also carry different pink and yellow undertones to balance your skin’s natural tone.
About River Organics
River Organics focuses on “hydrating plant beauty” and organic oil-based skin care. Based in North Carolina, USA, this small batch skincare company is run by husband and wife duo Corinne and Fabien. Fabien once worked as a chemist for Chanel skincare products in France.
During that time, they did a ton of traveling. Their time in Italy and the Middle East specifically inspired their fascination with oil-based moisturizing, one of the most effective and gentle methods of moisturizing.
Using only organic plant-based oils (which they also sell individually), they craft vegan lip balm, cheek tint, brow fillers, bronzers and highlighters, and face oils all designed to nourish your skin.
Oils are packaged in amber glass bottles which can be refilled at a 25% discount as per their bottle return program. Makeup products come in paper tubes and pots.
Aside from global online availability, these products are available in several brick and mortar stores around the south-eastern U.S.
4. RAINWATER BOTANICALS COLOR CORRECTING EYE BALM
About Rainwater Botanicals Eye Balm
Rainwater Botanicals eye balm goes beyond a standard vegan bb cream. Aside from covering spots, blemishes, and dark under-eye circles, its primary purpose is to act as an anti-aging daytime eye treatment.
Made of non-GMO soy way, organic mango butter, Titanium Dioxiode, and a host of nourishing, anti-oxidant rich oils, this mostly organic-comprised cream fights free radicals and nourishes delicate eye skin.
It’s raspberry seed oil gives it sun protective properties. The addition of waterproofing Candelilla wax, it’s designed for lasting, all day wear.
Best of all, with their new paperboard jars, these concealers are also zero waste.
Because of all these factors, this is one of the best cruelty free under eye concealers that we found. While they currently only offer two shades of this cruelty-free, more are in the works.
For those who prefer to use powder foundation as concealer, they also make two lines of powdered foundations.
About Rainwater Botanicals
Rainwater Botanicals began in 1999 with a simple, natural multi-purpose healing solution to fill what they saw as a large gap in the natural market.
By 2004, their salve was so popular they expanded into making a larger line of handmade products. Which they still create in the kitchen and test on themselves 🙂
They have three core philosophies: natural Ingredients, no animal testing and sustainability, focusing on local, organic and sustainable ingredients, sourced ethically.
They have recently removed all palm oil from their products and all their products are suitable for vegans (except their healing salve, which contains local beeswax).
They support North Beach Paws (a no kill animal shelter) and some local charities for kids.
They are focusing on creating an entirely zero waste range which will include paperboard, glass or metal packaging and they plan to offer refills in compostable bags, where possible.
They have switched to 100% recycled paper mailers for all small packages and use biodegradable vegetable starch peanuts.
For larger and heavier orders, they ship using recycled and recyclable/reusable boxes wherever possible. They also print their labels on recycled paper and their office recycles, re-uses and composts what they can.
5. VYANA PLANT BEAUTY VEGAN LIQUID CONCEALER
*Note: While Vyana’s concealer is palm oil free, there are some palm derivatives in other products, we are confirming this with Vyana.
About Vyana Plant Beauty’s Concealer
While suitable for all skin, Vyana Plant Beauty’s vegan concealer is especially beneficial for acne-sufferers, with additional antibacterial and anti-microbial properties from lavender essential oil. Since it’s base is shea butter rather than an oil, it is creamy without being greasy.
For natural derived minerals, it has titanium dioxide, SPF-causing non nano zinc oxide, and iron oxide. There’s also organic olive oil! There appears to be no palm oil or derivatives however we are double checking on this with Vyana Plant Beauty.
Use it as a spot solution, all around cover-up, or under eye brightener!
For rosacea sufferers and those with generally rosy complexions, pair this concealer with their vegan color correcting anti-redness primer powder. Don’t worry, it doesn’t stay green once it’s one!
About Vyana Plant Beauty
Vyana Plant Beauty is a Swedish luxury vegan and cruelty-free make-up company, founded in 2013. Their product creation goal is to harness “all the richness the earth has to offer”.
This extends to skincare items, like this grain exfoliating facial cleanser powder, makeup, and more. You can find everything from elegantly designed repellants to funky lipsticks in fabulously sparkly tubes (but not plastic free…).
Most products, including the concealer, come in glass pots but have plastic lids and sifters (for powders).
Vyana also offer a refill program which means that all products can be refiled with a 25% discount. All powder products refills are send in biodegradable bagsand there is a plan to replace these with compostable cello bags.
*Exciting news from Vyana* – from 1 January, all their packing will be zero waste. They will use compostable envelopes that can be home composted and will use ’packaging peanuts’ made out of corn that dissolve in water.
We are confirming Vyana’s palm oil policy with them.
6. OPALE- ESSENCE MATTE FOUNDATION CRUELTY-FREE CONCEALER STICK
*Note: We are confirming policies directly with this brand
About Opale-Essence’s Concealer
For Canadians and lighter skin tones, Opale-Essence’s vegan and cruelty free concealer sticks are a wonderfully portable solution to natural bb cream. An 8g stick packaged in a compostable cardboard tube, just toss it in your purse for unexpected pimples! They provide medium coverage with a silky application and a speedy absorption rate.
As for ingredients, this concealer mostly natural with an organic jojoba seed oil base and nourishing Abyssinian seed oils. However since it does contain trace amounts of silica, mica, titanium dioxide, and iron oxide. They use no fragrances or talc-based drying agents, and Vitamin E is the only preservative.
They make no mention of their palm oil policy, but this product does contain coconut oil. We are reaching out to confirm it is palm free.
As of now, only light to medium shades are available (in Porcelain, Light, and Medium) though they will hopefully expand to more shades soon.
Opale-Essence started in 2012 and remains a small, made-by-hand cosmetics company based in Quebec, Canada. Ingredients are sourced locally when possible and imported when necessary. They specialize in lipsticks, foundation, blush, and rich-colored eyeshadows in just about every unique color imaginable.
They have tons of loyal fans and fantastic reviews, averaging 5-stars all together!
FINAL THOUGHTS ON VEGAN CONCEALER
Let’s face the facts: we all get pimples. There’s no shame in wanting to cover up those bumps and blemishes. But what we shouldn’t have to cover up is the ethical practices that go into making our makeup.
These vegan and cruelty concealers prove that you can get full coverage skin care in a transparent package. Clean skin doesn’t have to come at a cost to any animal or the planet.
We hope this list is not only able to clarify your skin, but some sustainable concealer options out there at your disposal. If we missed any brands you love and think deserve a place on our list, let us know!