Jennifer Roberge is a a sustainability advocate, entrepreneur, and the co-founder of The Kind Pet—the first online marketplace devoted exclusively to sustainable pet products. Jennifer is also the co-owner of Boba & Vespa, a plastic-free, zero-waste pet toy brand made in the USA—recently rated by Sustainable Jungle and awarded our top rating.
Jennifer’s sustainability journey started close to home. After helping her son navigate eczema, allergies, and asthma, she adopted a natural lifestyle for her family—one rooted in clean living, whole foods, and conscious consumption. This passion eventually expanded into business, first through her earlier ventures like The Eczema Company and YoRo Naturals, and now through The Kind Pet.
She’s also a proud dog mum to Oakley, a very energetic miniature Sheepadoodle who keeps her on her toes and reminds her daily why kinder choices—for animals and the planet—matter.
Everybody gives their dogs these nylon toys... and they literally eat them right...and those little pieces of plastic, where do you think they go? In their bellies...and then not only that, it comes out the other side.
🎧 In this episode, we cover:
- Jennifer’s personal journey into sustainability and ethical retail
- The story behind The Kind Pet and acquiring Boba & Vespa
- What contributed to Boba & Vespa’s Top Rated status
- The realities of growing a values-led brand
- Why circular design matters in pet products
- How consumers can make better choices for their pets
💚 For more information on our sustainability rating system: Brand Ratings
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🔒 Members-only bonus:
In our extended conversation, Jennifer opens up about the emotional and practical challenges of building a mission-led business, the hardest decisions she’s faced, and what keeps her grounded when the work gets tough. Stay tuned for guidance on how to become a member or register your interest in becoming a paid member here.
