Sara Redmond-Neal is the founder of Small Mighty CSR, a sustainability consultancy that helps small and medium sized businesses build practical, credible, and values-driven sustainability strategies. With nearly two decades of experience, Sara makes sustainability accessible to every business with low-cost resources and practical training.
Through Small Mighty CSR, she offers services such as sustainability strategy development, ESG maturity assessments, coaching for internal teams, and communication support to help avoid greenwashing and build trust. Sara also provides practical free resources including her Quick Start Checklist, CSR Check-up and Sustainability Strategy DIY Guide.
Sara was instrumental in supporting the development of Sustainable Jungle’s brand rating system, offering guidance and critical feedback to ensure our framework reflects the real-world performance of responsible brands.
If I were to pick one [critical area of focus] for especially retail brands, I would say circularity because circularity really touches on so many other environmental issues.
In this episode, we share more about why we’ve shifted focus to tell the stories behind the brands we rate, and what we hope this new chapter will bring. Sara shares her expert insights into what she sees as critical for sustainable brands, what businesses often get wrong, and why credible sustainability claims are more important than ever.
🎧 Listen in to learn:
- What goes into building a brand rating system
- Why many brands get sustainability wrong—and how to do better
- How Sara works with small businesses to create meaningful sustainability strategies
- What it will really take to shift the industry
💚 For more information on our sustainability rating system: Brand Ratings
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🎧 Members-only bonus: In our extended conversation, Sara shares some of the emotional challenges of working in sustainability—including eco-overwhelm—and shares practical strategies for staying grounded and optimistic in the face of slow progress… along with even more advice for brands and consumers. Stay tuned for guidance on how to become a member or register your interest in becoming a paid member here.
