We need to get to the bottom (pun intended) of the type of waste none of us want to think about—toilet paper. While not as glamorous as ethical jewelry or sustainable fashion, opting for eco-friendly toilet paper can make a meaningful positive impact (just think about how often you use and buy it).
The best tree-free or recycled toilet paper brands make TP that’s gentle on you and the environment, free from dyes, chlorine bleach, fragrances and deforestation.
Our new Brand Rating System now takes the consideration of who to feature in our lists further by looking at 22 sustainability related criteria. These cover climate action, product performance and more. Look out for our rated toilet paper brands on the list below who have opted in to provide us with a ton more detail about their sustainability journey.
We independently research all featured brands and we ask them to confirm their claims. In many cases we personally review recommended products. This post contains affiliate links which means we may earn a commission if you buy something. Learn more here.
Our Top Picks For The Best Tree-Free Toilet Paper
Who Gives a Crap are a mission based social enterprise who makes tree free paper from either post consumer waste or ultra soft FSC certified bamboo. They donate 50% of their profits and a lot more to maximize their positive impact. Who Gives a Crap has been comprehensively rated by us on their sustainability credentials – find the full rating here.
We loved testing Save Trees’ incredibly soft bamboo rolls, which are a double-time carbon offset, making these one of the most sustainable toilet paper from ship to s***.
For compostable toilet paper that’s as pro-planet and as it is pro-poo-poo, Reel is the real eco-deal. We found it to be one of the strongest TPs we’ve used, yet comfortably soft for our behinds.
Index: Sustainable Toilet Paper Brands
- Who Gives A Crap Jump to brand
- Save Trees Jump to brand
- Tushy Jump to brand
- Reel Jump to brand
- Grove Collaborative Jump to brand
- Marley’s Monsters Jump to brand
- Pure Planet Club Jump to brand
- The Good Roll Jump to brand
- HWRco Jump to brand
Who Gives A Crap
Compostable
All or some products are compostable, either in an industrial facility or at home
Ethical Sourcing
Raw materials have been sourced ethically with people and planet in mind.
Green Energy
Brand exclusively uses green energy to power their headquarters.
Plastic-free
All products are entirely plastic-free
Recycled materials
Some or all products are made with recycled materials
Thoughtful packaging
Product packaging has been designed and created with the end of life outcome in mind and can be easily recycled or composted.
B Corp
FSC
Who Gives A Crap has been rated by Sustainable Jungle. Find the full rating here.
Price Range: $38–$68
WGAC’s recycled toilet paper is made from post-consumer recycled paper products. Which can be contrasted to the 98% of TP made from virgin tree pulp.
Who Gives A Crap makes unbleached recycled toilet paper with 95% post-consumer recycled content (waste paper) and 5% post-industrial paper, which is cleaned at high temperatures. If recycled toilet paper rolls aren’t how you roll, they also offer some super soft sustainable toilet rolls made of FSC Certified bamboo.
You won’t find any inks, dyes, or scents in either kind, and both are whitened with hydrogen peroxide rather than chlorine bleach.
All packaging is compostable, and the colorful individual roll wrappers make for a perfect gift wrap solution, crafting supplies, or even zero waste dog doo paper.
About Who Gives a Crap
WGAP donates 50% of its profits to improve sanitation and build toilets in the developing world via several potty partners.
90% of finished goods are produced in China and WGAC audits down to tier 3 suppliers to the BSCI standard. They also track Scope 1, 2 and 3 emissions and have performed a Life Cycle Analysis on all their products.
My Personal Review of Who Gives A Crap’s Toilet Paper:
“We’ve tried both, and if we’re comparing WGAC’s bamboo vs. recycled toilet paper, we do think the bamboo is a bit softer, though both kinds pass our softness, strength, and scratchiness tests. While neither is going to be as soft as some chemically coated TP, these are a healthier option for both our skin and the planet”.
Review by Amber McDaniel, SJ’s Head of Content
Save Trees
Save Trees has not been rated.
Price Range: $37–$92
Save Trees has some of the the softest eco-friendly toilet paper around. Strong and lint-free, these 100% FSC certified bamboo toilet paper rolls are free of scents, dyes, pesticides, BPA, and chlorine bleach. The only other material included is a little bit of cornstarch adhesive used to attach the first sheet to the roll.
They have near-perfect rave reviews and the backing of the Natural Resources Defense Council, who awarded them the highest score possible for bamboo toilet paper.
They work on a subscription model offering 2, 3, or 4-month options for their 24-roll boxes, but you can delay orders or cancel any time. The rolls are individually wrapped in paper.
About Save Trees
Seattle-based Save Trees aims to #FreeTheTrees with its sustainable household paper products. The packaging is also plastic and virgin tree-free, including compostable paper wrapping for each roll and the 100% recycled content box they’re mailed in—so the paper tape isn’t lying when it says “No Trees Harmed”.
They offset shipping emissions through Carbonfund, and offset them double-time, plus plant a tree for every order. Bamboo is sourced from family-owned farms in Asia, and their Premium rolls are manufactured nearby in China.
They donate numerous rolls of toilet paper to Food Lifeline (among other non-profits) for distribution to local food banks and shelters.
My Personal Review of Save Trees’ Toilet Paper:
“After testing out these luxurious 3-ply rolls, I can confirm that they’re so soft, it really is like wiping with a cloud (well, what I imagine it would be like, anyway). The real magic, though, is in the unique weave on each sheet. It gives them that perfect plushness without sacrificing their environmental credentials.”
Review by Amber McDaniel, SJ’s Head of Content
Tushy
Tushy has not been rated.
Price Range: $59–$599
Tushy sells 100% bamboo toilet paper that’s luxuriously soft. Each roll is made with 100% unbleached, BPA-free silky-strong bamboo fibers. We think it’s one of the best toilet paper for sensitive skin.
There are 300 sheets to a roll and 36 rolls in a pack, so you won’t run out in a hurry. Buy a one-time purchase or save with a flexible eco-friendly toilet paper subscription.
All rolls come in plastic-free packaging and unbleached.
About Tushy
Tushy, purveyors of the modern bidet, thinks there is a better way to ‘doo’ things – and that’s taking wastefulness out of toilet waste.
Tushy has also partnered with Samagra to donate a portion of the profits to building community toilets in rural India.
Reel
Reel has not been rated.
Reel’s Sustainable Toilet Paper
Price Range: $37–$83
Reel’s toilet paper doesn’t use toxic chemicals, is sans BPA, inks, dyes, or fragrances, and is whitened using elemental chlorine-free bleach. It is made from bamboo.
Individually wrapped in 100% recyclable or compostable paper and certified “ready biodegradable”, Reel is mindful of the end of life for all elements.
Their cardboard boxes come with 24 or 48 mega rolls, available as either one-time buys or cancel-any-time subscription options for a hands-off toilet paper delivery at your chosen interval. By combining with our Bidet, a 24-roll box lasts us for almost six months, so they make it well worth your while.
About Reel
Reel makes 100% tree-free products that also include FSC-certified recycled paper towels and tissues made of recycled paper.
While based in California, their bamboo is sourced from southwestern China. Co-founder Derin Oyekan grew up in Lagos and witnessed firsthand the negative impact which lack of hygienic bathroom solutions has on communities.
Reel’s mission is to not only cut down on toilet waste but also toilet inequality by partnering with SOIL Haiti to provide bathrooms to communities in Haiti.
My Personal Review of Reel’s Toilet Paper:
“I tried out Reel’s bamboo rolls, and it’s one of the toughest toilet papers I’ve ever used. Seriously, it’s super strong but still soft enough to keep things comfy. It’s like the best of both worlds for your behind!”
Review by Amber McDaniel, SJ’s Head of Content
Grove Collaborative
Grove Collaborative has not been rated.
Price Range: $10–$22
One of the best sustainable toilet paper brands, Grove Collaborative helps Americans take trees out of their toilets with their Tree-Free Toilet Paper made from bamboo.
They use fibers from 100% FSC certified bamboo which are pesticide-free and panda-friendly, meaning it’s not a source of food for pandas.
Each three-ply toilet paper sheet is cushiony soft and stronger than recycled toilet paper versions. They’re free from dyes, inks and scents for a healthy butt and planet. Their Ultra Mega eight rolls in a pack are the equivalent of 40 standard toilet paper rolls. You can go larger with 18 and 24-roll packs.
About Grove Collaborative
Grove Collaborative is a marketplace for eco-friendly, plastic-free home and personal care essentials. In addition to their own in-house line, all 200+ brands they sell meet their strict standard for ethical and cruelty-free ingredients and are committed to planet-friendly products.
When you buy from this Certified B Corp, your shipment is 100% carbon neutral and your order is 100% plastic neutral or plastic-free.
Marley’s Monsters
Marley’s Monsters has not been rated.
Price Range: $42
Take a seat on the toilet and bare (down) with us as we dive into an unfamiliar eco-friendly toilet paper alternative: reusable toilet paper.
Marley’s Monsters’ Toilet UNpaper Rolls are 100% cotton flannels. These non-flushable (we mean it—DON’T flush them) toilet paper wipes are designed to be used and collected in a bin or wet bag to be washed every two to three days.
The reviews are glowing and they would pair perfectly well with a bidet for effective environmentally friendly reusable alternatives to toilet paper.
About Marley’s Monsters
Marley’s Monsters is a zero-waste online store that specializes in reusable replacements for single-use paper products, like reusable paper towels and organic baby wipes.
Based in Eugene, Oregon, the family-owned brand was started when owner Sarah Dooley wanted to make her not-yet-born daughter Marley something special. It started with a stuffed monster, and now the brand has a brick-and-mortar shop and happy customers scattered all around the globe.
As a BRING-certified sustainable business, everything is handmade using energy-efficient techniques and is packaged/shipped plastic-free. They donate any fabric waste to nonprofits that upcycle them into new products.
Pure Planet Club
Pure Planet Club has not been rated.
Price Range: $42
Pure Planet Club produces tree-free toilet paper that’s plant-based, plastic-free, and made of 100% natural and renewable bamboo.
The toilet paper is whitened using elemental-free chlorine bleach (i.e. chlorine dioxide). For those of us who aren’t chemistry buffs, chlorine dioxide is ten times more soluble than the chlorine that is traditionally used. That means this green toilet paper ticks all the boxes: vegan-friendly, cruelty-free, septic-safe and BPA-free.
About Pure Planet Club
Pure Planet Club’s mission is to help everyday people make a difference in the world through simple swaps of common household items.
Everything is shipped 100% plastic-free. The bamboo is sustainably sourced from well-managed plantations in Asia, where they also manufacture their ethical toilet paper.
The Good Roll
The Good Roll has not been rated.
Price Range: £19
Tree-free, chlorine-free, colorant-free and fragrance-free, that’s The Good Roll’s promise in their toilet paper.
Made from bamboo, it’s oh-so-soft, giving bathroom moments a sense of luxury you didn’t know you needed. These super strong two-ply toilet paper rolls contain 300 sheets. Your 24-roll delivery comes in a cardboard box and is #naked to keep your TP packaging down to the bare essentials.
About The Good Roll
The Good Roll was born out of a collective frustration at the state of unsustainable toilet paper and that 2.3 billion people worldwide don’t have access to safe sanitation.
The Dutch Certified B Corp decided to take matters into their own hands by creating 100% tree-friendly toilet roll and donating 50% of net profit to building toilets in Ghana.
The Good Roll Foundation, in collaboration with Simavi, aims to provide sustainable sanitization for all, particularly for children in schools.
HWRco
HWRco has not been rated.
Price Range: $66
HWRco (short for How We Roll Co) makes sustainable toilet paper from bamboo. Each 3-ply double-length roll is embossed for extra softness to give your behind some added luxury.
They’re individually wrapped in FSC-certified paper in three minimal colorways to add some cheer to your bathroom.
Each roll has 370 sheets and you get 48 rolls in each order so they’ll last you a long time. Subscribe and save so you never run out.
About HWRco
HWRco helps you create a greener home through ‘eco-venience.’ The Australian brand started with environmentally friendly toilet tissue before branching out to other home essentials that roll away from single-use plastic.
Their eco initiatives extend far beyond the home, as they work with One Tee Planted to help with reforestation efforts after the Australian wildfires.
They also collaborate with charities including the Bridging The Gap Foundation, which addresses the 10-year lower average life expectancy of Indigenous Australians in comparison to Non-Indigenous Australians.
You forgot to mention that 6 of the 7 toilet paper brands mentioned are not available outside the US mainland.
Hi Amy, apologies, that must be frustrating. Most of our readers are US based so we do tend to focus on US brands. We’re slowly expanding to other countries and regions.
Good article, but no apples to apples comparison. Are inks or dyes used on paper that covers the toilet paper rolls or shipping package container? I only saw one listed as using peroxide to whiten. What’s the cost comparison? Are these companies owned by women, minorities? Is the bamboo harvested from Panda free areas? Where can you purchase?
Thank you