9 Cruelty-Free & Vegan Toothpaste Brands To Keep You Smiling
Toothpaste is one of the most regularly used body care products, so it’s super important to ensure yours is good for sensitive teeth and sensitive animals—by which we mean cruelty-free and vegan toothpaste.
Wait…toothpaste isn’t vegan?
Not always, and in fact, most traditional toothpaste brands use glycerol (or glycerin), which can be animal OR plant-derived—problem is, most don’t specify which.
So how do we know what toothpaste is vegan?
For pearly whites with a positive impact on our planet, we picked away the plaque and came up with some of the best cruelty-free toothpaste alternatives.
Everything we recommend to you on Sustainable Jungle is independently researched and we ask all brands to confirm their claims. To avoid waste, we test products on an as needed basis. This post contains affiliate links. If you buy something through our links, we may earn a small commission. Learn more about why we do this here.
Be Sensitive To Animals With The Best Cruelty-Free Sensitive Toothpaste Brands
etee continuously makes us smile, and their vegan fluoride toothpaste and non-fluoride toothpaste are no exception.
Georganics offers tablets of cruelty-free toothpaste with fluoride or without it, to keep animals and your enamel protected.
The vegan and cruelty-free toothpaste tablets from SuperBee aren’t just waste-free, but also completely carbon-neutral thanks to support of reforestation projects.
We open wide and say “AHHHH” so you can take a peek inside the process of finding the best vegan toothpaste at the bottom of the article (or watch our video below).
The Full List Of Cruelty-Free & Vegan Toothpaste Brands
Vegan Toothpaste With Fluoride
Vegan Toothpaste Without Fluoride
Cruelty-Free Toothpaste Brands With Fluoride
1. SuperBee
*Note: SuperBee also sells beeswax wraps, so while not a vegan company, their toothpaste is vegan.
SuperBee’s Plant-Based Antibacterial Toothpaste
SuperBee’s Dentos vegan toothpaste tabs aren’t just handy and travel-friendly—they’re animal-friendly, too.
Their scientifically-formulated zero waste toothpaste tablets contain just orbitol, spearmint oil, menthol, mannitol, magnesium stearate (from coconut and beans, not palm oil), natural coconut-derived SLS, and 1% PVP.
They’re absent of any talc, fluoride, sugar, or baking soda, making them extra friendly on sensitive teeth.
SuperBee promises a “deep, minty clean” from chewing and brushing with these tablets, and we can’t help but agree. However, we also love that the natural spearmint isn’t overbearing and doesn’t leave our mouth tingling uncomfortably afterward.
About SuperBee
Female-owned and operated SuperBee is pretty super when it comes to conscious home and personal care products—from beeswax wraps to paper towel alternatives.
They’re based in Thailand, where this Certified B Corp strives to provide gainful employment opportunities to local women in exchange for wages 20% over local living wage guidelines.
They also support the local volunteer firefighters with equipment, food, water, and other supplies as needed during wildfire season.
2. etee
*Note: etee’s dental products are vegan, but they use beeswax in other products.
etee’s Vegan Toothpaste With Fluoride
How about starting your day with a minty vanilla flavor and zero plastic?
That’s what you’ll get in the little glass jar from etee.
Their Chewpaste vegetarian toothpaste tablets are made from kaolin and Canadian glacial clay, baking soda, a sulfate-free foaming agent, and fluoride for extra support and keeping cavities at bay (though they also have a non-fluoridated version).
When you run out, just order a refill in a compostable pouch.
They also offer vegan fluoride-free toothpastes that otherwise use the same formula.
About etee
Next time you run out of toothpaste, don’t turn to Amazon, but to this ethical Amazon alternative instead.
While not all etee products are vegan—they got their start with beeswax wraps, after all—everything is cruelty-free.
Their in-house made dental products (including their eco-friendly electric toothbrush) are vegan friendly.
etee’s factory runs on renewable energy, and they use plastic-free packaging and are currently working on a program that will help them better support marginalized communities.
3. Humble Co.
Note: We are confirming policies directly with this brand.
Humble Co’s Vegan Toothpaste Tablets
Humble Co. may be humble, so we’ll do the bragging for them, since these are definitely some of the best vegan whitening toothpaste tabs we’ve tried.
Between completely zero waste packaging (a compostable cardboard container) and their tasty, easy-to-use tablet style, they’re a go-to for us—especially when we’re on the go ourselves, considering they’re so light and portable.
In fact, we keep some in our vegan handbag, because you never know when you need a little breath freshening!
Their fluoride and fluoride-free options both contain natural ingredients like mentha leaf oil, baking soda, kaolin clay, hydrated silica, and calcium carbonate.
Dentist-approved, the fluoride toothpaste contains the recommended 1450 PPM of fluoride.
The tablets are also FDA-registered and cruelty-free.
About Humble Co.
Hailing from Sweden, Humble Co. is dedicated to combating waste with low-waste oral care products, like floss picks and sustainable toothbrushes.
All products are ethically made in China using sustainably-sourced materials, and each sale benefits the Humble Smile Foundation, which supports oral health projects for underprivileged children worldwide.
4. Mintly
*Note: Mintly uses some sustainable palm oil derivatives.
Mintly’s Best Cruelty-Free Whitening Toothpaste
Mintly offers some of the best vegan toothpaste tablets with and without fluoride.
Otherwise, both formulas are identical, making use of natural mineral ingredients like microcrystalline cellulose, sodium bicarbonate, silica, magnesium stearate, and mint leaf oil.
Each gluten-free and cruelty-free toothpaste for sensitive teeth option is safe for kids and formulated without sulfates, SLS, parabens, GMOs, preservatives, artificial sweeteners and colors, peroxide, aspartame, glycerin, and more.
They do contain some ingredients that are “partially derived from palm oil” but their suppliers ensure they’re from sustainable sources.
You’ll receive a four-month supply in recyclable, refillable, reusable glass jars with metal caps.
If you opt to join their subscription service, you’ll get refills in a compostable kraft paper pouch.
About Mintly
Female-founded by Katie, a “full-fledged oral health nerd”, this vegan toothpaste brand also offers toothbrushes, probiotic mint lozenges, and floss.
Their manufacturer holds a COSMOS Natural certification, meaning they are made of verified natural and sustainably sourced ingredients.
All products are designed for responsible end-of-life, including low-ink, easily-removable labels on their glass jars and toothbrushes with compostable handles, replaceable heads, and biodegradable bristles.
They’re a member of 1% for the Planet, and have plans to obtain additional sustainability certifications in the future.
Cruelty-Free Toothpaste Brands Without Fluoride
5. Bite
Bite’s Vegan Fluoride-Free Toothpaste
Bite’s Toothpaste Bits easily qualify as some of the best vegan toothpaste for sensitive teeth.
The secret is nano-hydroxyapatite (nHAp) is a non-fluoride alternative mineral that’s been shown to strengthen and restore our pearly whites, remineralizing enamel while reducing sensitivity.
This is combined with anti-cavity erythritol and xylitol, polishing calcium carbonate, pH balancing baking soda, foaming Sodium Cocoyl Glutamate (from coconut oil), bad breath killing zinc citrate, and natural peppermint and menthol.
Notice they contain no harsh chemicals, sulfates, parabens, or artificial flavors.
Of all the vegetarian toothpaste options we’ve tried, these definitely have the most foaming power (sans SLS!) if that’s something you don’t want to give up.
You can also subscribe to save money on your automated four-month supply delivery.
About Bite
Not only does Bite specialize in toothpaste that is cruelty-free, but toothpaste that’s all-natural and zero waste, too.
Everything from this Certified B Corp comes via carbon-neutral shipping in a glass jar or compostable refill packets.
They also hold memberships with 1% for the Planet and Plastic Bank, to help the environment by donating funds and cleaning up plastic from the environment. Read more in their Impact Report.
6. Georganics
Georganics’ Plant-Based Whitening Toothpaste
Georganics’ animal cruelty-free toothpaste powders and tablets are fluoride, SLS, animal-byproduct, palm oil, and glycerin free.
They contain organic plant oils, or a sensitivity-reducing, enamel-strengthening blend of calcium carbonate and sodium bicarbonate—depending on which product you choose.
In everything except the tooth soap, there’s a variety of flavors to suit your taste buds, including English peppermint, spearmint, ginger, red mandarin, tea tree oil, and pure (unflavored).
Our personal favorite is the Activated Charcoal Tooth Powder. This plant-based toothpaste with charcoal boasts both whitening and added antibacterial benefits—and of course leaves our teeth feeling squeaky clean and residue-free.
About Georganics
Georganics is a UK cruelty-free toothpaste brand that’s now a global name.
They make not just toothpaste, but zero waste mouthwash (both in liquid and tablet form), zero waste floss, and zero waste supplements for your pearly whites, too.
Everything is made in England using mostly locally sourced ingredients.
Aside from the ethically sourced peace silk floss, everything is vegan.
They stick to refillable or recyclable containers, compostable kraft paper shipping boxes, and vegetable ink labels.
If that’s not enough to put a smile on your face, Georganics regularly donates to The Ocean Cleanup.
Also available on Ethical Superstore (UK)
7. Dr. Bronner’s
*Note: Dr. Bronner’s has gone the extra mile to ensure their palm oil is sustainably harvested.
Dr. Bronner’s Vegan Toothpaste Without Fluoride
If you aren’t ready to go the zero waste tablet route, Dr. Bronner’s is just about as sustainable as you can get.
Their vegan whitening toothpaste isn’t just absent animal byproducts, but also detergent foaming agents, fluoride, artificial colors, flavors, preservatives, and sweeteners.
They’re available in cinnamon, peppermint, spearmint, and anise flavors.
70% of each is certified organic and the packaging, while plastic, is 100% recycled and recyclable—making these one of the best cruelty-free toothpaste options on the market.
We’ve personally used their toothpastes in the past, and have always been pleased with the performance. We struggle with sensitive teeth and gums, and we noticed how much their cruelty-free sensitive toothpaste helps reduce gum inflammation.
About Dr. Bronner’s
A Certified B Corp with an innovative approach to fair trade and a lot of charitable partners, we’re all about Dr. Bronner’s personal care and home cleaning products, some of which are the same product—hooray for multi-use items!
Everything is all-natural, certified cruelty-free by Leaping Bunny, and certified vegan by Vegan.org.
Though their palm oil is not RSPO-certified (which is no guarantee that “sustainable” palm oil is truly sustainable), it is sustainably harvested from farmlands in Ghana.
There they work with small growers to help them convert to organic practices and palm oil processing plants based on the traditional system commonly used by women entrepreneurs.
While many products still come in plastic tubes and bottles, they recently launched new refillable cartons made of cardboard.
8. Green Beaver
*Note: While Green Beaver’s toothpaste is vegan, other products contain honey or beeswax.
Green Beaver’s Ethical Cruelty-Free Toothpaste
Green Beaver’s PETA-certified vegan and cruelty-free toothpaste was one of the first products they developed.
They have a range of flavors like cilantro mint, cinnamon, frosty mint, green apple, spearmint, star anise, and zesty orange.
They’re made from natural ingredients such as lemon/mint/tea tree extracts, silica, calcium carbonate (natural mineral whiteners), and coconut-oil derived glycerin.
Each plant-based toothpaste is free of fluoride, artificial flavoring, sodium lauryl sulfate (SLS), GMOs, and palm oil.
While they come in a traditional plastic tube, it’s made of post-consumer recycled plastics.
About Green Beaver
Green Beaver is a family-owned business and the first vegan toothpaste brand in Canada to be microbead-free from day one.
All products bear Ecocert certification and are 100% cruelty-free, palm oil-free, and natural—using local ingredients where possible.
Most are vegan friendly, the exceptions being their lip balm and sunscreen, which contain organic beeswax and honey.
They’re also involved in a number of charitable partnerships, like The Fur-Bearer Defenders.
9. ScentCerae
ScentCerae’s Organic Vegan Toothpaste
Piña colada, matcha mint, mint chip, fresh strawberry, cinnamon roll—surely we’re not talking about desert, not vegan-friendly toothpaste, right?
Wrong.
With ScentCerae’s Tooth Nibs, the oftentimes annoying obligation of brushing your teeth comes with a twist, making them some of the best cruelty-free toothpastes.
With biodegradable natural ingredients like organic matcha leaf powder, calcium carbonate, baking soda, mineral clays, and freeze-dried fruit powder, you won’t have to Google any unfamiliar or confusing ingredients.
Not only a toothpaste without animal products, ScentCerae’s is also absent fluoride and artificial sweeteners, instead relying on organic birch xylitol for a touch of sweetness.
Reviews rave about how these are perfect for those seeking vegan sensitive toothpaste, especially the Cinnamon Roll flavor, whose clove oil is not only excellent for gum health, but for reducing tooth sensitivity.
Your first order will be sent in a waterproof tin perfect for travel, and refills are available in compostable kraft paper envelopes.
About ScentCerae
ScentCerae is a Phoenix, Arizona-based shop that was founded by an eco-travel ex-pat.
Sherae started the brand after she spent time living in Asia, where she started making her own zero waste skin care, vegan hair products, and oral care essentials.
Everything she makes is ethical and sustainable, down to the locally sourced ingredients when possible.
Ingredients like petrochemicals, parabens, phthalates, SLS, SLES, and palm oil are avoided and everything is cruelty-free and vegan.
All ScentCerae products come in plastic free packaging with labels certified biodegradable and compostable.
Sherae and her brand regularly support organizations like Hope Products and participate in clean-ups with Audubon.
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Are Conventional Toothpastes Cruelty-Free & Vegan?
So where do big name toothpaste brands fall in all this? Do Colgate and Crest test on animals?
Most well-known conventional toothpastes (like Colgate, Oral-B, Sensodyne, Crest, and Aquafresh, to name a few) are nearly all owned by the same few holding companies – Colgate Palmolive, Church & Dwight, GlaxoSmithKline, and Procter and Gamble.
While they’re vegan friendly (because, to answer the question “Is toothpaste vegan?” yes—most don’t contain any animal ingredients or animal byproducts) these big cosmetics companies pretty much all test on animals, whether directly or indirectly.
To us, the combination of vegan and cruelty-free in toothpastes is the way to go, which is why we recommend a cruelty-free alternative to Oral B and all these big-name brands.
Is Colgate Cruelty-Free & Vegan?
While rumors are going around that Colgate is not cruelty-free, there is no evidence that Colgate is among toothpaste brands that don’t test on animals.
Their parent company, Colgate Palmolive, has a confusing animal testing policy. While it states they do not test on animals, it also states they’ll make exceptions if a country requires it.
And since Colgate sells into China, which mandates animal testing on all cosmetics and personal care products, that latter condition is almost certainly satisfied.
Is Oral B Cruelty-Free & Vegan?
Oral B is a subsidiary of Procter & Gamble, which claims to be a “proud supporter” of #BeCrueltyFree and has invested hundreds of millions toward non-animal testing method development.
However, while claiming to be among toothpaste companies that don’t test on animals, their policy contains the clever caveat “unless required by law”, again meaning their sales into China indirectly support animal testing.
Is Crest Cruelty-Free & Vegan?
If you’re wondering, “Does Crest test on animals?”, they’re also under the Procter & Gamble parent company and as per PETA, they do test on animals.
As for animal ingredients, while Crest toothpastes contain plant-based glycerin instead of animal-based ones, they also contain dyes and flavors, which may be animal-derived without any way of telling whether they are or not.
Is Aquafresh Cruelty-Free & Vegan?
Owned by GlaxoSmithKline, a parent company with no records of cruelty-free efforts, Aquafresh cannot be considered cruelty-free.
Is Sensodyne Cruelty-Free & Vegan?
Neither Sensodyne nor their parent company (also GlaxoSmithKline) are cruelty-free.
How We Found The Best Vegan & Cruelty-Free Toothpastes
Aside from asking the obvious question, “Which toothpastes are vegan friendly?”, we used our sustainable beauty criteria to look at some other factors in our favvorite vegan toothpaste:
- Non-toxic: Instead of toxic synthetic ingredients, we want an all-natural toothpaste (made with plant based ingredients though some safe mineral ingredients are also okay) that’s safe for sensitive teeth.
- Vegan: So, what in toothpaste isn’t vegan? Again, glycerin (animal fats) is the largest concern here, which is why we looked for glycerin-free toothpaste, or glycerin from plant-based sources. Artificial dyes and flavors can also be animal-derived.
- Cruelty-free: What makes toothpaste cruelty-free is not being tested on animals. However, keep in mind toothpaste not tested on animals may still contain animal ingredients. Because of the large ethical gap between these terms, we look for brands that satisfy both criteria.
- Palm oil-free: Or RSPO certified sustainable palm oil.
- Ethical ingredient sourcing
- Thoughtful packaging: We look for zero waste packaging but for brands that still package their toothpaste in plastic tubes, check out Terracycle’s Oral Care recycling program to recycle these tubes properly (or buy your own box).
What About Cruelty-Free Fluoride Toothpaste?
Fluoride is a cavity prevention ingredient abundantly found in water supplies around the world and toothpaste.
This additive has been coming under fire as unnecessary and unhealthy, though the jury is still out on whether it is actually detrimental to our health.
Final Thoughts On Vegan, Plant-Based Toothpaste
Which toothpaste is suitable for vegans?
Turns out, lots of them! You just have to open wide and say “Ahhh” to find them.
We hope this list of vegan toothpaste brands has made you smile—in more ways than one!
If there’s anything that makes us grin from ear to ear, it’s sharing the eco-efforts of ethical toothpaste companies who are doing their bit(e) to make a difference.
If you have any animal-loving friends and family, please spread the word by sharing these vegan and cruelty-free toothpaste brands, so we can all have a plaque-free, plant-based smile.
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What are your thoughts on the Bite brand?
Hi Lynn, We’ll have to take another look at them, watch this space 🙂
SprinJene is a natural toothpaste, with a patented formulation of black seed oil + zinc. It is highly effective and gentle and cleans teeth and freshens breath! We also have a sensitivity formula. Our certifications include gluten-free, cruelty-free, vegan, USDA BioPreferred, Kosher and Halal. We would love to be included in your list! Also, we are an MBE, black-owned company, and make our toothpastes in the USA in NJ! http://www.sprinjene.com
Toms of Maine is not cruelty free not sure why it is listed as cruelty free
Hi Martha, Toms of Maine is cruelty free and certified by Peta (see more in the link below). I assume you’re referrring to their owner colgate palmolive which is not cruelty free? If so, we agree that it is worth pointing out which is what we’ve done in the article for readers to decide on whether they want to support Toms of Maine.
https://crueltyfree.peta.org/company/toms-of-maine-colgate-palmolive/