Stephanie Devine is the CEO and founder of The Very Good Bra, the world-first, zero-waste lingerie line that is so pure it can be buried in the garden and or home composted at the end of its life. Stephanie is a serial entrepreneur. One of her companies was a brand specializing in wire free bras in natural fibers and proper cup sizes, born out of being unable to find one as she went through breast cancer treatment.
This experience ultimately led to the founding of The Very Good Bra as Stephanie learned about the apparel industry and its wasteful ways. She spent years sourcing and developing this product to prove it could be done, and that with some effort and forethought up front, we could produce products with their end in sight. Stephanie is now OBSESSED with leaving no post-consumer waste. The brand uses no polyester thread, nylon labels, synthetic elastic or spandex/elastane.
The Very Good Bra is our very first rated brand (find the rating here), using our new Brand Rating System.
I realized that for me, I needed to create something that left no trace at the end of life. That could be disposed of, not recycled, but disposed of safely without having any impact on the air, on the soil or on water. That was really where this idea that my circularity was going to have to be botanical circularity rather than recyclability.
