We’ve used countless mascaras over the years, but none have been as satisfying as using the one we’ve made ourselves.

Much like our homemade eyeshadow powder, This DIY mascara recipe has been tried and tested with many iterations using a variety ingredients in different ratios (and quantities) and we’re happy to say that we think it’s the best homemade version out!

It’s super easy to whip up, costs less than a dollar per batch, and gives our lashes the deep black definition we love—without the harsh chemicals. So, if you’re tired of overpriced, flaky mascaras that contain toxic fillers and chemicals you wouldn’t want anywhere near your eyes, then this natural alternative is the perfect way to get bold, healthy lashes on a budget!

Index: Homemade Mascara

  1. DIY Mascara Recipe Jump to section
  2. Cost Savings of Making Your Own Mascara Jump to section
  3. Why Make Your Own Mascara? Jump to section

DIY Mascara Recipe

This all-natural zero waste mascara not only enhances your lashes but also nourishes them with gentle, plant-based ingredients—absolutely no harsh chemicals. While beeswax (or candelilla wax for a vegan alternative) helps provide some water resistance, this formula isn’t fully waterproof like commercial mascaras. So, if you’re planning to watch a tearjerker, be careful!

Ingredients:

  • Activated Charcoal or Cacao Powder (1 tsp): Provides deep black or brown pigment for defined lashes
  • Bentonite Clay (½ tsp): Adds texture, helps with adhesion, and gives a natural volumizing effect
  • Beeswax or Candelilla Wax for Vegan Option (½ tsp): Helps thicken the formula and create a smooth, long-lasting application
  • Castor Oil (1/2 tsp): Conditions lashes, preventing brittleness and breakage, stimulates lash growth, and adds lash volume.
  • Aloe Vera Gel (2 tsp): Hydrates, lengthens, and helps mascara glide on easily
  • Vitamin E Oil (2-3 drops): Strengthens and nourishes lashes while acting as a natural preservative

Instructions:

  1. In a double boiler, melt the beeswax until fully liquefied.
  2. Remove from heat and whisk in the aloe vera gel and vitamin E oil until smooth.
  3. Slowly stir in the activated charcoal (or cacao powder) and bentonite clay, ensuring an even consistency. Adjust the shade by adding more charcoal for black or more cacao for a brown tint.
  4. Using a small funnel or piping bag, carefully transfer the mixture into a clean, empty mascara tube.
  5. Let it cool and set completely before using, then apply with a mascara wand as you normally would, layering for volume. Allow each coat to dry slightly before adding another for a fuller effect.
  6. This formula is shelf-stable for up to 3 months if properly stored in a cool, dry place, after which you may notice it drying out. If this happens, add a drop of aloe vera gel and stir to refresh it.

Cost Savings of Making Your Own Mascara

Eye makeup products like eyeliner, mascara, and eyeshadow can add up quickly. On average, drugstore eyeliners and mascaras range from $5 to $15, while premium brands can easily exceed $20 each. If you’re using several products to create your perfect eye look, the costs can climb to over $50 for just a few essentials.

To put things in perspective, we’ve broken down the costs of our homemade eyeliner recipe (and their ingredients) and compared them to the average price of store-bought eye products.

DIY Mascara

  • Activated Charcoal: $10 for a 1 lbs bag (~$0.10 for 1 tsp)
  • Bentonite Clay: $6 for a 4 oz bag (~$0.12 for ½ tsp)
  • Beeswax: $8 for a 15 oz bag (~$0.04 for ½ tsp)
  • Castor Oil: $10 for a 16 oz bottle (~$0.05 for ½ tsp)
  • Aloe Vera Gel: $12 for a 12 fl oz bottle (~$0.38 for 2 tsp)
  • Vitamin E Oil: $6 for a 2 fl oz bottle (~$0.10 per drop)

Total for Batch: ~$0.79

Store-Bought Equivalent: ~$9 for one tube (e.g., Revlon, Maybelline, L’Oreal, and similar brands)

Savings per Batch: $8.21

Why Make Your Own Mascara?

​Conventional eyeliners often contain ingredients that irritate sensitive eyes or pose long-term health risks. Here’s a closer look at some of these concerning components and why making your own is kind of obvious:​

  • Carbon Black: Used as a pigment in many eyeliners, carbon black has been linked to organ toxicity and is classified as a possible human carcinogen by the International Agency for Research on Cancer.
  • Parabens: These preservatives, commonly found in liquid eyeliners, are known endocrine disruptors. They mimic estrogen, potentially leading to hormonal imbalances and associated health issues. ​
  • Formaldehyde-Releasing Agents: Ingredients like quaternium-15 and DMDM hydantoin release formaldehyde over time, a chemical linked to cancer and allergic reactions.
  • Synthetic Colors: Certain artificial dyes in eyeliners may contain heavy metals, which can accumulate in the body over time, leading to potential health effects.
  • Titanium Dioxide: While commonly used for its pigment and UV-blocking properties, inhalation of titanium dioxide nanoparticles has raised concerns about respiratory issues and potential carcinogenic effects.
  • Bismuth Oxychloride: This ingredient can cause irritation or breakouts, especially on sensitive skin.

Check out this video for more info on what to look out for in conventional mascaras. In the meantime, we’ve got a bunch of other DIY makeup recipes (or specific homemade eye makeup recipes) that are definitely worth a try for some creative cosmetics!