Toki Mats predominantly make non-toxic childrens’ playmats, play cubes, bean bags, play couches and play tents. Their mats are their key focus and feature OEKO-TEX-certified natural dunlop latex foam or GOLS-certified organic latex filling. Fillings are all flame retardant-free, self-ventilating, anti-bacterial, non-allergenic (latex allergies aside), and biodegradable. There are a number of removable cover options that are made from either 100% GOTS-organic cotton, vegan leather (OEKO-TEX-certified water based microfiber PU leather), or OEKO-TEX-certified bamboo jersey.

All products are produced in factories with respected ethical standards or audits in place. Toki Mats products are highly rated customers and the brand further stands out for their conservation partnerships, extensive safety certifications, and product testing. Awarded our best overall rating of “Disrupting”, the brand is currently one of the the top-rated brands within our ‘Kids Toys & Products’ category.

About Toki Mats

Toki Mats was started by mom-turned-entrepreneur Eli Yonas after her time living in Israel, where non-toxic nursery rugs and playmats were easier to come by. After she and her family relocated to California, Eli was on maternity leave when she knew she had to launch Toki Mats. Shocked that she couldn’t find anything like them in the US, Eli made it her mission to create the perfect childrens’ playmats with the best quality, safety, and kid-friendly design magic. The brand’s namesake “Toki” comes from “matoki,” the Hebrew word for sweetheart—a loving moniker Eli gives her own little ones.

Product Categories
KidsKids Toys & ProductsPlay MatsZ'All
Attributes
Ethical Sourcing
Raw materials have been sourced ethically with people and planet in mind.
Non-toxic
All products are made with ingredients or materials that are currently considered non-toxic
Organic
Products are made from organic materials.
Vegan
This brand does not use any animal products or by-products in their products
Woman Owned
This brand is owned by a woman or a group of women.
Certifications / Memberships
BCSI GOLS GOTS OEKO-TEX 100 REACH SEDEX TUV WRAP
Location

Simi Valley, California

Pricing

$$$$$

Ships from
United States
Ships to
Worldwide

Rating Summary

Nature & Animals

Sustainable materials used include GOTS (Global Organic Textile Standard) certified organic cotton and GOLS (Global Organic Latex Standard) certified organic latex. Other materials featured are OEKO-TEX certified water-based microfiber PU leather, TPU Laminate and bamboo jersey. Materials we would deem as unsustainable are used in a small range of products including viscose (beanbags), spandex (beanbags), polyester (tents) and microbeads (beanbags). No water use targets are set; however, action has been taken to reduce water use via GOTS and OCS (Organic Cotton Standard) supplier certifications. Toki Mats are in the early stages of assessing their supply chain’s impact on biodiversity and deforestation. No chemical related tracking or targets are in place, however chemical use is managed under supplier GOTS and OCS certifications, along with the brand’s BSCI certification’s top rating “A” in “Protection of the Environment.” Packaging includes organic cotton drawstring duster bags and recyclable cardboard boxes. Less sustainable poly bags are also used. No formal waste tracking is made along the supply chain, but action has been taken to reduce factory defect waste through a partnership with Good Buy Gear to sell returned or unsellable stock at a discounted rate, and by using fabric scraps from larger items to make support pillows and cubes. Additional action to promote better end of life outcomes include a community group for customers to buy and sell preloved products. While no targets are set for climate impact, some action has been taken via renewable solar energy at some supplier facilities. The brand includes energy efficiency considerations when choosing suppliers and plans production schedules during off-peak hours. The brand is a 100% vegan brand with no animal welfare concerns.

Score for Nature & Animals: 47%. Learn more about our scoring here.

Communities & Wellbeing

Toki Mats ensures a supported workforce with policies in place to protect and support employees with fair compensation, along with additional benefits to create a positive work environment such as flexible working arrangements and opportunities for growth and development. The brand doesn’t have an official supplier Code of Conduct yet, but Tier 1 suppliers and factories are disclosed on their website, which are audited by BSCI, SEDEX, AMOFRI, and have SA8000 certifications that cover human rights, anti-slavery policies, and child labor protections. Their China based factory is WRAP certified. There is no formal DE&I plan or policy, but the brand is woman-owned, and values inclusivity and representation. Some products demonstrate diversity, like a previous Diversity collection for kids. Children’s health and safety are prioritized with CPSC (Consumer Product Safety Commission) safety requirements met, plus various materials have certifications from GOTS, GOLS, OEKO-TEX, SGS, TUV, Eco-tech, Intertek, and REACH. The brand publishes compliance testing reports with specific breakdowns of chemicals tested in their products. A sufficient privacy policy for consumers is in place. Nearly all their service partners are also small businesses with less than 15 employees.

Score for Communities & Wellbeing: 67%. Learn more about our scoring here.

Values & Governance

With seven full time employees, Toki Mats is a small business. Although there isn’t a formal sustainability report, Toki Mats publicly communicates sustainability efforts through product descriptions, and updates consumers about sustainability initiatives on social media. There is no public documentation of the brand making any greenwashing claims or producing destructive marketing. The brand gives annually to One Tribe to protect rainforest trees (231,1000 trees as of Nov 2024,) along with a portion of each purchase donated to other various rainforest conservation charities.

Score for Values & Governance: 67%. Learn more about our scoring here.

Product Performance

Reviews are overwhelmingly positive for Toki Mats (4.9/5 stars on the website, based on 2200 reviews). One SJ writer has personally reviewed their play mats and bean bags and confirms their high performance and quality for kids. The vast majority of reviews and our own SJ testing reflect satisfaction with their products’ durability and long-lasting designs, which are central tenets of sustainability. Although the brand does not offer repairs, they design products by incorporating modular and repairable components to ensure easy reparability of products.

Score for Product Performance: 100%. Learn more about our scoring here.

Reviews & Testing From Our Team

Toki Brand Review and Rating - Image by Sustainable Jungle - Review 1
Play Mat

Review: We own Toki’s bean bag and cotton play mat. My daughter absolutely loves the floral print and was so pleasantly surprised at how comfy the mat was to lounge on while doing puzzles, reading, playing with dolls, coloring—the works! The washable (and changeable) covers make for an easy bedroom update, and with the cotton lining, I don’t fear 1 trillion little beads spilling onto the floor.

Shelby Loeppky, SJ Writer & Product Tester
Toki Brand Review and Rating - Image by Sustainable Jungle - Review 2
Bean Bag

Toki’s bean bag is lightweight, and comfy. My husband and I take care to ensure our kiddos sleep on the safest materials, and now her play place is no different. Clearly quality products, so I expect both this and the play mat to live with us for years—and as my nephews and nieces are born and grow up, I think they’ll make the perfect pass-me-downs or gifts.

Shelby Loeppky, SJ Writer & Product Tester

Review Summary From Other Customers

Pros

  • Customers typically review Toki Mats to be well-constructed and well-enjoyed thanks to their aesthetic appeal, functionality, and high quality.
  • General enthusiasm for the mats’ sustainability and non-toxicity.
  • Multifunctional elements like removable covers and diverse fabric selections enhance versatility and reduce the need for additional products, which customers say they appreciate.

Cons

  • Some customers voice concerns over pricing; that said, many customers likewise justify the extra cost due to excellent product durability and design.

Disrupting

Top 10% of brands

Toki Mats scores 60% overall, scoring within 10% of the top rated brand in their respective industry. Learn more about our scoring here.