Is this your brand? Our process is explained below.

Subset was founded by Cayla O’Connell Davis and Lauren Sagadore and makes organic-cotton underwear, bras, loungewear and socks.

The company is GOTS certified, works with Fair Trade certified factories in India, and in 2018 started the first recycling programme for intimate apparel, which has recycled more than 1.8 million items.

It publishes annual impact reports.

Product Categories
BasicsFashionLingerieSleepwearUnderwear
Attributes
Carbon Neutral
Brand has been certified as Carbon Neutral.
Circular
All or some products are circular in nature - such that no part of the product needs to end up in landfill at the end of its life
Organic
Products are made from organic materials.
Small business
This brand is a small business run by less than 15 people
Sustainable Materials or Ingredients
Either all or most products are made with sustainable materials or ingredients.
Take Back Program
Brand offers a take back program for their products and responsibly manages returned items.
Traceable Supply Chain
Brand is able to fully trace their entire supply chain from end to end.
Woman Owned
This brand is owned by a woman or a group of women.
Certifications / Memberships
Fair Trade
Fair Trade
The Fair Trade certification ensures that products are made according to rigorous social, environmental, and economic standards that protect workers and the planet. Overseen by organizations such as Fair Trade USA and Fairtrade International, it guarantees fair wages, safe working conditions, environmental sustainability, and community development funds, helping producers build more equitable and resilient supply chains.
FSC®
FSC®
The FSC® (Forest Stewardship Council) certification ensures that wood, paper, and other forest-based materials come from responsibly managed forests that provide environmental, social, and economic benefits. Products bearing the FSC® label support biodiversity, protect the rights of forest communities and workers, and promote sustainable forestry practices.
GOTS
GOTS
The GOTS (Global Organic Textile Standard) certification is the world’s leading standard for organic fibers. It covers every step of production, from harvesting raw fibers to environmentally and socially responsible manufacturing, and prohibits toxic dyes, GMOs, and harmful chemicals. GOTS also enforces fair labor practices.
OEKO-TEX®
OEKO-TEX®
The OEKO-TEX® Standard 100 certification ensures that every component of a textile product (threads, buttons, zippers, and fabrics) has been independently tested for harmful substances. Managed by the International Association for Research and Testing in the Field of Textile and Leather Ecology, it guarantees products are safe for human health, meeting strict global limits for chemicals such as pesticides, heavy metals, formaldehyde, and PFAS.
Location

United States

Rating Summary

Nature & Animals

The line is built on GOTS-certified organic cotton, about 95% of the range, with OEKO-TEX and FSC seals, and the brand publishes third-party water and land savings versus conventional cotton.

It is carbon-neutral, offsetting shipping, transport and manufacturing.

The take-back recycling programme keeps used underwear out of landfill.

Communities & Wellbeing

The factories are Fair Trade International certified and the cotton is GOTS certified for social as well as environmental criteria, with a supply-chain page describing the India sourcing from cotton to elastics.

The brand is woman-founded and offers inclusive sizing.

Values & Governance

Subset publishes annual impact reports, a detailed supply-chain page and a third-party footprint, some of the most thorough disclosure in its category.

It is an independent, founder-owned business.

It does not yet publish a formal charitable-giving programme.

Product Performance

Reviewers describe the underwear as soft, breathable, comfortable and among the most affordable organic cotton, and report it lasting several years and holding shape through repeated washing, with occasional notes on fit.

Initial rating

From public information

Our indicative assessment places Subset in our Rising tier. Rising is our third tier, for brands scoring in the top 40% of the brands we have rated within their category. Learn more about our ratings.

This initial rating was assessed on 9 July 2026 from public information, using wearsubset.com, its impact reports, certification standards, and customer reviews. Initial ratings apply our standard 22-criteria methodology to published evidence only.

Brands typically score higher in a full rating because they can evidence more. Learn more about our scoring.

Is this your brand?

This initial rating is based on information that Subset has made public. Our full rating lets brands evidence more and generally receive a higher rating. For Subset, that could include a stated vegan or animal-materials policy, a packaging specification, a restricted substances list beyond GOTS and OEKO-TEX, a formalised donation programme, and corporate workforce policies.

A full rating also unlocks your brand’s tier badge here and in every guide that features you. It also includes a badge licence for your own site. There is a fee for a full rating. The process takes a couple of weeks and about two hours of your team’s time.

"The whole process was authentic and I felt that you held me accountable for our claims."
- Lindsey McCoy, CEO of rated brand Plaine Products

Complete your rating

Factual corrections are always welcome. Contact us.

Back to directory