Is this your brand? Our process is explained below.

Reel makes tree-free household paper from bamboo or from recycled paper with at least 80% post-consumer fibre.

It is a Certified B Corporation, has been plastic-free since 2019, offsets its overseas freight emissions, and funds sanitation in Haiti through its partnership with SOIL.

Product Categories
HouseholdToilet Paper & Tissue
Attributes
Non-toxic
All products are made with ingredients or materials that are currently considered non-toxic
PFAS Free
Products have been tested and verified to be free of PFAS
Plastic-free
All products are entirely plastic-free
Recycled materials
Some or all products are made with recycled materials
Sustainable Materials or Ingredients
Either all or most products are made with sustainable materials or ingredients.
Certifications / Memberships
B Corp
B Corp
The B Corp Certification, administered by the nonprofit B Lab, recognizes companies that meet high standards of verified social and environmental performance, transparency, and accountability. Certified B Corps balance profit with purpose, committing to responsible practices that benefit workers, communities, customers, and the planet while embedding sustainability into their business model.
Location

United States

Rating Summary

Nature & Animals

The paper is tree-free, using fast-regrowing bamboo or recycled fibre the brand says carries an FSC seal, with about 90% less land per sheet, and it is elemental chlorine free with no inks, dyes, PFAS or BPA.

Packaging has been fully plastic-free since 2019.

Less is published about the company’s full carbon footprint.

Communities & Wellbeing

As a Certified B Corporation the brand is assessed on worker treatment, and its recycled range is made in the United States, with what it describes as responsible-sourcing practices over its overseas bamboo.

Values & Governance

Reel dates its sustainability milestones publicly, reports its social impact, and funds sanitation for communities in Haiti through SOIL, providing more than 1,200 toilets.

Product Performance

Independent testing consistently rates Reel among the softest bamboo options, and its 3-ply construction is praised for strength.

Initial rating

From public information

Our indicative assessment places Reel in our Rising tier. Rising is our third tier, for brands scoring in the top 40% of the brands we have rated within their category. Learn more about our ratings.

If you shop through our links we may earn a commission. Commissions never influence our ratings.

This initial rating was assessed on 9 July 2026 from public information, using reelpaper.com, the B Lab directory, FSC, and independent reviews. Certifications shown were checked against the issuing bodies' public registries in July 2026. Initial ratings apply our standard 22-criteria methodology to published evidence only.

Brands typically score higher in a full rating because they can evidence more. Learn more about our scoring.

Is this your brand?

This initial rating is based on information that Reel Paper has made public. Our full rating lets brands evidence more and generally receive a higher rating. For Reel Paper, that could include a full company footprint and target beyond freight offsets, an energy disclosure, a diversity approach, and a supplier code for its bamboo supply.

A full rating also unlocks your brand’s tier badge here and in every guide that features you. It also includes a badge licence for your own site. There is a fee for a full rating. The process takes a couple of weeks and about two hours of your team’s time.

"The whole process was authentic and I felt that you held me accountable for our claims."
- Lindsey McCoy, CEO of rated brand Plaine Products

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Factual corrections are always welcome. Contact us.

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