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Meow Meow Tweet was founded in 2009 by Jeff Kurosaki and Tara Pelletier and is an AAPI and LGBTQIA-led business.

It makes vegan skincare, deodorant and body care by hand in small batches in its California microfactory, and it is a Certified B Corporation.

The brand made the first backyard-compostable deodorant tube and runs a closed-loop bulk refill program.

Product Categories
BeautyDeodorantPersonal CareSkincare
Attributes
Compostable
All or some products are compostable, either in an industrial facility or at home
Cruelty-free
Products are not test on animals at any stage in their production.
Minority Owned
Brand is owned by Black, Indigenous, and/or people of color.
Organic
Products are made from organic materials.
Palm Oil Free
Products contain no palm oil or palm oil derivatives.
Refillable
Product packaging can be refilled with more product, either at a physical store or via a return program.
Small business
This brand is a small business run by less than 15 people
Thoughtful packaging
Product packaging has been designed and created with the end of life outcome in mind and can be easily recycled or composted.
Vegan
This brand does not use any animal products or by-products in their products
Certifications / Memberships
B Corp
B Corp
The B Corp Certification, administered by the nonprofit B Lab, recognizes companies that meet high standards of verified social and environmental performance, transparency, and accountability. Certified B Corps balance profit with purpose, committing to responsible practices that benefit workers, communities, customers, and the planet while embedding sustainability into their business model.
Leaping Bunny
Leaping Bunny
The Leaping Bunny certification, managed by the Coalition for Consumer Information on Cosmetics (CCIC), is the globally recognized gold standard for cruelty-free products. It ensures that neither a company’s finished products nor their ingredients are tested on animals at any stage of development. Brands must also agree to independent audits and supplier monitoring, guaranteeing genuine cruelty-free commitment across their entire supply chain.
Location

United States

Rating Summary

Nature & Animals

The brand is fully vegan and Leaping Bunny certified, formulates with ingredients it describes as certified-organic and non-GMO, and is palm-oil free.

Packaging is a standout, with compostable paper, glass and metal, a closed-loop bulk refill program, and plastic used only where essential for hygiene.

The brand says it offsets its utilities with wind power and audits its own waste weekly against a reduction target.

Communities & Wellbeing

As a Certified B Corporation the brand meets an independently assessed bar on workers and community.

It reports living wages, a four-day work week and substantial leave, and says it provides community jobs and skills training.

Products are made in-house in California from certified-organic ingredients.

Values & Governance

The brand is a Certified B Corporation and publishes detailed sustainability and values pages.

It redistributes funds every month to grassroots, BIPOC- and queer-led organisations, and its diverse ownership and equity focus run through the business.

Product Performance

Customer reviews are broadly positive across the soap, lip and body ranges, with the packaging and ingredients frequently praised.

The natural deodorant works well for many, though a minority report application or shelf-life issues.

Initial rating

From public information

Our indicative assessment places Meow Meow Tweet in our Disrupting tier, based on the brand’s public disclosures. Disrupting is our top tier, for brands scoring in the top 10% of the brands we have rated within their category. Learn more about our ratings.

If you shop through our links we may earn a commission. Commissions never influence our ratings.

This initial rating was assessed on 9 July 2026 from public information, using meowmeowtweet.com, the B Lab directory, and customer reviews. Certifications shown were checked against the issuing bodies' public registries in July 2026. Initial ratings apply our standard 22-criteria methodology to published evidence only.

Brands typically score higher in a full rating because they can evidence more. Learn more about our scoring.

Is this your brand?

This initial rating is based on information that Meow Meow Tweet has made public. Our full rating lets brands evidence more and generally receive a higher rating. For Meow Meow Tweet, that could include a water-management statement, an EWG-verified or restricted-substances position, a company climate footprint with third-party verification, and a published supplier code of conduct.

A full rating also unlocks your brand’s tier badge here and in every guide that features you. It also includes a badge licence for your own site. There is a fee for a full rating. The process takes a couple of weeks and about two hours of your team’s time.

"The whole process was authentic and I felt that you held me accountable for our claims."
- Lindsey McCoy, CEO of rated brand Plaine Products

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