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Axiology was founded by Ericka Rodriguez, who set out to make a vegan, natural lip colour she could not find elsewhere.

The brand makes plastic-free, multi-use makeup by hand in the United States, and its boxes are hand-made from reclaimed island trash by a women’s cooperative in Bali.

In 2022 it removed all plastic from its line.

Product Categories
BeautyMakeup & CosmeticsPersonal Care
Attributes
Cruelty-free
Products are not test on animals at any stage in their production.
Handcrafted
Products have been made by hand, typically by an artisan or group of artisans.
Minority Owned
Brand is owned by Black, Indigenous, and/or people of color.
Palm Oil Free
Products contain no palm oil or palm oil derivatives.
Plastic-free
All products are entirely plastic-free
Recycled materials
Some or all products are made with recycled materials
Small business
This brand is a small business run by less than 15 people
Upcycled
Products have been upcycled from an unusable or undesirable form into new products.
Vegan
This brand does not use any animal products or by-products in their products
Woman Owned
This brand is owned by a woman or a group of women.
Location

United States

These notes summarise what Axiology publishes about its own practices. Verified accreditations were checked against the issuing bodies' public registries. Everything else is the brand's disclosure, reported here rather than independently verified.

Rating Summary

Nature & Animals

The line is fully vegan and palm-oil free, built from a short list of natural plant ingredients such as hemp, coconut and plum oil.

The brand describes its packaging as 100% plastic-free and hand-made from recycled trash, and the multi-use product design cuts how much a customer needs to buy.

Less is published about the brand’s water, energy and climate footprint.

Communities & Wellbeing

The brand’s packaging is made by a women’s cooperative in Bali that it says provides stable work and fair wages while removing pollution from the island.

Products are made in the United States.

Values & Governance

Axiology is a Latinx and woman-owned independent business, and it documents its plastic-free mission and packaging model publicly.

Its cooperative partnership provides ongoing community support.

It does not yet publish regular sustainability reporting against targets.

Product Performance

Independent reviews are strongly positive, with the Balmies praised as highly pigmented, long-lasting and multi-use across lips, lids and cheeks.

A drier, more sheer texture is the main recurring note.

Initial rating

From public information

Our indicative assessment places Axiology in our Rising tier, based on the brand’s public disclosures. Rising is our third tier, for brands scoring in the top 40% of the brands we have rated within their category. Learn more about our ratings.

If you shop through our links we may earn a commission. Commissions never influence our ratings.

This initial rating was assessed on 9 July 2026 from public information, using axiologybeauty.com and independent product reviews. Initial ratings apply our standard 22-criteria methodology to published evidence only.

Brands typically score higher in a full rating because they can evidence more. Learn more about our scoring.

Is this your brand?

This initial rating is based on information that Axiology has made public. Our full rating lets brands evidence more and generally receive a higher rating. For Axiology, that could include Leaping Bunny or PETA certification, a climate footprint or offset disclosure, organic-ingredient certification, a supplier code of conduct for its cooperative, and a regular impact report.

A full rating also unlocks your brand’s tier badge here and in every guide that features you. It also includes a badge licence for your own site. There is a fee for a full rating. The process takes a couple of weeks and about two hours of your team’s time.

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