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ASKET was founded in Stockholm in 2015 by August Bard Bringeus and Jakob Nilsson Dworsky, two Stockholm School of Economics graduates who launched the brand with a Kickstarter campaign. It remains founder-owned and unfunded, with a team of around 44 people.

The brand makes a single permanent collection of menswear essentials, refined continuously instead of released in seasons, and made in European mills and factories, most of them in Portugal and Italy. Every garment carries its traceability record, and every order an Impact Receipt stating its carbon, water and energy footprint.

Product Categories
FashionMen's Clothing
Attributes
Ethical Sourcing
Raw materials have been sourced ethically with people and planet in mind.
Sustainable Materials or Ingredients
Either all or most products are made with sustainable materials or ingredients.
Location

Sweden

Rating Summary

Nature & Animals

ASKET’s line is made from natural, recycled or closed-loop fibres. ASKET says the cotton is certified organic, the linen is European flax, and the recycled wool, cashmere and synthetics are GRS certified. Its merino is NATIVA-certified mulesing-free and sourced from regenerative farming programs. The last synthetic main materials left the line in 2025.

Per-garment water and carbon figures are published on every product page, and each order carries an Impact Receipt.

The collection is permanent rather than seasonal. Previous garment revisions are sold at reduced prices rather than discarded, and the Revival program takes back any ASKET garment for repair, resale or recycling.

ASKET has not published a packaging specification, a company-level climate footprint with targets, or a restricted substances list, so those criteria score low in this assessment.

Communities & Wellbeing

ASKET publishes its supplier list by country and names its key mills, with manufacturing concentrated in Portugal and Italy. Tier 1 and 2 facilities are visited and documented by the product team, and trims are traced through paper trails and questionnaires.

ASKET says its cotton and wool fabrics are OEKO-TEX certified and tested free of harmful substances.

The company employs around 44 people in Stockholm, where statutory employment protections apply. It has not published workforce policies, a supplier code of conduct or a diversity and inclusion approach, which limits what this assessment can credit.

Values & Governance

ASKET is founder-owned and unfunded, with no parent company.

Each garment is sold with a traceability record showing which production steps are and are not yet traced, a true-cost price breakdown, and per-garment impact data.

Its communication argues against overconsumption. The Impact Receipt exists to make the cost of consumption visible, and the brand has run campaigns on that theme since 2019. No greenwashing accusations were found in this assessment.

No charitable giving or community support programs were found in public sources.

Product Performance

Customer reviews on Trustpilot average 3.9 out of 5 from around 150 reviews. Construction and material quality are frequently praised, and a minority report disappointment with fabric feel.

The permanent collection is designed for longevity, supported by repair guides, spare parts and a repair service, and ASKET has published a year-long wear test of its garments across 50 participants. Some customers report wear-through between 18 months and 4 years.

Initial rating

From public information

Our indicative assessment places ASKET in our Rising tier, based on the brand’s public disclosures. Rising is our third tier, for brands scoring in the top 40% of the brands we have rated within their category. Learn more about our ratings.

If you shop through our links we may earn a commission. Commissions never influence our ratings.

This initial rating was assessed on 2 July 2026 from public information, using asket.com (materials, manufacturing, transparency, traceability and impact pages), Trustpilot reviews, and company registries. Initial ratings apply our standard 22-criteria methodology to published evidence only.

Brands typically score higher in a full rating because they can evidence more. Learn more about our scoring.

Is this your brand?

This initial rating is based on information that ASKET has made public. Our full rating lets brands evidence more and generally receive a higher rating. For ASKET, that could include a restricted substances list, packaging details, company-level climate targets and workplace policies.

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