We received recognition as one of the outstanding black-owned industry-leading brands by B Corporation in 2022.

We implemented a new methodology to assess the impact of both existing and potential brand partners across three categories: governance and disclosure practices, nurturing people, nurturing cultural heritage, and protecting the planet. Through a comprehensive 74-question assessment aimed at gaining holistic insights into our partners' impact journey, we evaluate a diverse range of metrics, such as certifications, knowledge and screening of direct and indirect suppliers, minimum wage policies, diversity, support to local nonprofits, and energy sources/consumption.

We donated 10% of Giving Tuesday sales + 1% of its annual revenue to support change-maker organizations, including Women's Earth Alliance, Planetair | UNISFERA, and People Over Plastic.

By purchasing one ecoBirdy chair, you’ve prevented 6.4 lbs of discarded plastic toys from ending up in landfills and oceans.

By purchasing from the Goodee x Tensira Collaboration, you’ve contributed to the development of a sustainable livelihood for the indigo dyeing craft communities in the West-African Republic of Guinea. You’ve also supported eco-responsible mode of consumption by choosing products made with 100% hand-spun, hand-woven, and hand-dyed cotton, as well as kapok — a biodegradable, renewable, and non-toxic natural fiber sourced from the kapok tree's seed pods.

By purchasing a Baba Tree product, you’ve empowered 250 artisans to practice a time-honored weaving technique using elephant grass and their very own “rhythm and flow”. 

With each purchase of a Little Sun light, you provide children with an additional 1,200 hours of study time after dark throughout the lifespan of the lamp. 

We have a unique opportunity to reshape how we shop by promoting mindful purchases. As we expand our vision to a wider audience and strive to minimize our environmental impact, here's what we set out to do this year:

1. 80% of brand partners to sign GOODEE's Environmental Policy

2. Introduce personalized coaching for new brand partners to improve their GOODEE impact score 

3. In our 2022 report, we aimed for 40% representation of BIPOC-owned brand partners and suppliers. We have currently achieved 37% representation and are committed to reaching our goal.